1,721,002 research outputs found
Combining guaranteed and spot markets in display advertising: selling guaranteed page views with stochastic demand
Full text linkWhile page views are often sold instantly through real-time auctions when users visit websites, they can also be sold in advance via guaranteed contracts. In this paper, we present a dynamic programming model to study how an online publisher should optimally allocate and price page views between guaranteed and spot markets. The problem is challenging because the allocation and pricing of guaranteed contracts affect how advertisers split their purchases between the two markets, and the terminal value of the model is endogenously determined by the updated dual force of supply and demand in auctions. We take the advertisers’ purchasing behaviour into consideration, i.e., risk aversion and stochastic demand arrivals, and present a scalable and efficient algorithm for the optimal solution. The model is also empirically validated with a commercial dataset. The experimental results show that selling page views via both channels can increase the publisher’s expected total revenue, and the optimal pricing and allocation strategies are robust to different market and advertiser types
DVM-CAR: A Large-Scale Automotive Dataset for Visual Marketing Research and Applications
Full text linkThere is a growing interest in product aesthetics analytics and design. However, the lack of available large-scale data that covers various variables and information is one of the biggest challenges faced by analysts and researchers. In this paper, we present our multidisciplinary initiative of developing a comprehensive automotive dataset from different online sources and formats. Specifically, the created dataset contains 1.4 million images from 899 car models and their corresponding model specifications and sales information over more than ten years in the UK market. Our work makes significant contributions to: (i) research and applications in the automotive industry; (ii) big data creation and sharing; (iii) database design; and (iv) data fusion. Apart from our motivation, technical details and data structure, we further present three simple examples to demonstrate how our data can be used in business research and applications
GEO: A computational design framework for automotive exterior facelift
Full text linkExterior facelift has become an effective method for automakers to boost the consumers’ interest in an existing car model before it is redesigned. To support the automotive facelift design process, this study develops a novel computational framework – Generator, Evaluator, Optimiser (GEO), which comprises 3 components: a StyleGAN2-based design generator that creates different facelift designs; a convolutional neural network (CNN)-based evaluator that assesses designs from the aesthetics perspective; and a recurrent neural network (RNN)-based decision optimiser that selects designs to maximise the predicted profit of the targeted car model over time. We validate the GEO framework in experiments with real-world datasets and describe some resulting managerial implications for automotive facelift. Our study makes both methodological and application contributions. First, the generator’s mapping network and projection methods are carefully tailored to facelift where only minor changes are performed without affecting the family signature of the automobile brands. Second, two evaluation metrics are proposed to assess the generated designs. Third, profit maximisation is taken into account in the design selection. From a high-level perspective, our study contributes to the recent use of machine learning and data mining in marketing and design studies. To the best of our knowledge, this is the first study that uses deep generative models for automotive regional design upgrading and that provides an end-to-end decision-support solution for automakers and designers
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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