1,720,953 research outputs found
Market Segmentation Analysis of CRM and Marketing Strategy in the Sport and Leisure Industry
No full text伴隨著台灣經濟快速成長，教育水準及所得提高，加上「周休二日」的實施，國民休憩時間增多，人們對於生活品質及身體健康也越加重視，運動休閒產業也就日趨發展。
棒球普遍被認定為台灣的「國球」，從民國五十年代的紅葉少棒，到近年來的王建民風潮，一直都是國人最熱愛的運動項目，也帶動棒壘球打擊場的興盛，最高峰時全省估計有500家左右，但2001年只剩下5家業者。保齡球為最主流的可收費室內運動，曾經全國約有超過600家的保齡球館，但5年前只剩下不到60家業者。本研究嘗試找出兩項曾大受歡迎的運動休閒產業，為何風光不再？
本研究透過問卷調查後之資料進行描述性統計分析、交叉分析、集群分析，找出棒壘球及保齡球這兩種不同休閒場館之主要及潛在客源，探討其是否有著相同的族群，除鞏固原有的消費族群，並了解未知顧客族群對此產業之認知及需求共通性。再針對消費特性進行顧客區隔，對市場作有效之行銷策略及促銷方案，以提升國內運動人數及促進國內休閒風氣，進一步刺激消費及帶動周遭地區經濟發展，盼業者能在激烈的環境下找到立足地位、發展空間，進而永續經營。Along with Taiwan economy’s prosperity, the rise of people’s education and income level, and the implementation of "two-day weekend" holiday, Taiwan people’s leisure time has increased. People place increasing emphasis on their quality of life and physical well-being; consequently, development in the sport and leisure industry is gaining ground.
Baseball is widely recognized as the Taiwan''s “national sport.” Dating back to 1960’s Hongye little league baseball fever to recent years’ Wang Chien-ming phenomenon, baseball has always been the most favored sport to Taiwanese people. This kind of enthusiasm also led to the rise of baseball and softball batting cage sports centers. At their peak, more than 500 batting cage sports centers were in Taiwan; however, only 5 batting cage sports centers survived until 2001. Furthermore, bowling is a popular indoor sport in Taiwan. There were over 600 bowling centers nationwide; however, about five years ago, only less than 60 bowling centers remained. In this research, through the most comprehensive and representative cases, I attempt to find out why these two popular sports had withered in Taiwan and how could new marketing strategies be developed in the future?
By using descriptive statistical analysis, cross-analysis, and cluster analysis, this research identifies potential customer base for these two different sports and leisure centers. In addition, through analyzing the consumer behavior and their characteristics, I try to explore if there is any overlapping customer group between these two different sports’ customer bases, and I also will try to understand the commonality of the unidentified potential customer groups’ awareness in this industry and their demands. This study also focuses on the customer segmentation in the market so as to provide strategies of effective customer relationship management, marketing strategies, and promotions recommendations to further stimulate consumption and promotion of economic development in surrounding areas. In the end, I wish people in this industry, amidst intensive competition, would suitably position themselves to face challenges ahead
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
