1,720,968 research outputs found
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
No full textDespite a growing interest in the phenomenon of open innovation (OI), empirical evidence documenting the link between new product development capabilities, OI practices, and new product innovativeness is scarce. Eminent scholars have called for large-scale studies that systematically investigate the OI paradigm. Drawing on the knowledge-based view of the firm, new product development, and NPD
capabilities literature streams, we conceptualize a framework in which OI practices are disentangled according to the stage of the new product development process in which they occur (development stage or commercialization stage). We identify two major types of OI practices: development-centric OI (which occurs in the development stage) and commercialization-centric OI (which occurs in the commercialization stage). Specific types of NPD capabilities R&D, market information management, and launch are expected to both influence the extent to which each OI practice is implemented and moderate the effect of each OI practice on product portfolio innovativeness and firm performance. The
empirical analysis combines primary data from a survey of 239 firms with secondary data on innovation and financial outcomes. Our results support our hypotheses and indicate a need to differentiate among the different kinds of OI practices while elaborating on the complex role played by NPD capabilities in influencing OI practices
Marketing and New Ventures: Insights from Digitally Native Vertical Brands
No full textThis item is available only to currently enrolled UTSA students, faculty or staff. To download, navigate to Log In in the top right-hand corner of this screen, then select Log in with my UTSA ID.Recently, new ventures have disrupted industries and created new markets thanks to technological advancements. However, the role of marketing in the survival and growth of such firms has been overlooked. Specifically, marketing contributes to several areas such as customer and channel management, and product development, while also helping a firm's organizational effectiveness. This dissertation consists of two essays that investigate the relationship between marketing and new ventures. Essay one, titled "New Ventures and Marketing: A Systematic Literature Review" is a critical review of the literature on the marketing-entrepreneurship interface. This essay reviews 115 articles published between 1985 and 2023 in the most cited marketing journals. Specifically, it highlights the role of marketing in obtaining funding, developing new products, and in connecting with the institutional environment. This essay further discusses future research opportunities focused on sustainability practices, social media, language, and new business models. Essay two, titled "Factors That Fuel Entrepreneurial Success: Insights from U.S. Digital Native Vertical Brands" answers the call for further research on new business models. Specifically, it empirically examines the role of leadership, IP protection, stakeholder interests, consumer-brand interactions, and brand practices in influencing the probability of securing late venture funding round for Digitally Native Vertical Brands. The latter are firms that disrupted online and the brick-and-mortar industry by leveraging new technologies to provide superior customer experiences. By analyzing a longitudinal dataset of 169 firms, this research finds that founders should have various backgrounds, firms should protect their brands rather than their products, firms should interact with consumers both digitally and physically, offer subscription services, and address sustainability issues.Marketin
New Analytical Approaches to Video Advertising and Upstream Supply Chain Dynamics
No full textThe full text of this item is not available at this time because the author has placed this item under an embargo until August 26, 2030.This research draws upon new methods for analyzing video advertising, and upstream supply chain dynamics. Essay 1 leverages recent advancements in computing power and machine learning to examine a large dataset of 8,450 digital video advertisements by classifying facial presence and valence frame-by-frame. Using ordinary least regression, analysis offers evidence that facial presence diminishes video view completions. Moderation analysis indicates that advertising context, and facial valence moderate the effects of facial presence on video view completions. Whereas facial presence has no impact in hedonic advertising contexts, facial presence diminishes video view completions in utilitarian advertising contexts. Whereas faces with positive valence enhance video view completions at decreasing levels of facial presence, faces with negative valence enhance video view completions at increasing levels of facial presence. Finally, the impact of negative facial valence is more pronounced in the hedonic advertising context. Essay 2 leverages a multiple membership Bayesian hierarchical model to estimate the impact of end users' consumer satisfaction on upstream supplier firm performance. Analysis of a 13-year multi-industry panel indicates that end users' consumer satisfaction of buyer firms significantly increases suppliers’ firm value measured as abnormal stock returns. This effect strengthens when suppliers enjoy greater profitability and operate in faster-growing industries compared to the buyers, but weakens as suppliers’ financial leverage rises compared to buyers.Marketin
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Marketing in the Digital Age: Essays on Technology, Innovation, and New Venture Success
No full textThis dissertation explores technology's transformative role in business innovation through two complementary essays. The research examines how digital technologies reshape organizational practices and drive success in the contemporary marketplace. The first essay, "Marketers with Range for the Digital Age," investigates how marketers' diverse functional backgrounds (range of experience) impact new venture success. Through empirical analysis of U.S. ventures from 2018-2022, the study reveals that marketing departments with higher range of functional experiences help secure increased venture capital funding, particularly when supported by diverse marketing technologies and as their new ventures mature in age. The research introduces "range of experience" as a new construct for evaluating marketing professionals and demonstrates how it complements digital marketing technology in driving venture outcomes. The second essay, "The Role of AI in Augmenting Customer-Centric Innovation in Hyperconnected Environments," develops a conceptual framework addressing challenges in new product development (NPD) processes. It proposes generative AI integration across NPD stages to enhance customer-centric innovation—defined as innovation driven by cross-functional teams leveraging data to understand unique customer needs. The framework identifies organizational conditions conducive to successful AI implementation and establishes groundwork for future research.
Together, these essays illuminate how organizations can strategically navigate digital transformation to maintain competitiveness in rapidly evolving markets, whether through leveraging diverse professional experiences or implementing AI-enhanced innovation processes.Marketin
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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