1,720,968 research outputs found
What does ‘sustainable wine’mean? An investigation of french and italian wine consumers
No full textWhile academics and wine industry practitioners have focused on the topic of sustainability, especially the environmental dimension, little research has assessed what the concept of sustainability actually means to wine consumers. This chapter examines whether wine consumers mention the social dimension when they describe what sustainability means to them, and whether social sustainability is important to them. Data for this research on French and Italian wine consumers was collected using an online survey
Multi-country stated preferences choice analysis for fresh tomatoes
No full textIn this study we investigate consumers' preferences for fresh tomato attributes in four European countries by assessing and comparing Marginal Willingness-To-Pay (MWTP) estimates from panel Mixed Logit (MXL) models with utility specifications in the WTP-space. We performed an in-depth post-estimation inference to identify what attributes are the main determinants of fresh tomato purchases in each domestic market. We also assess the choice probabilities for tomatoes of various origins and types to illustrate how these post-estimation inference can be used to inform strategies designed to increase the market shares of Italian fresh tomato exports in new markets and to consolidate positions in markets where Italian fresh tomatoes are already appreciated by local consumers
How CS Can be Used for Producing Info that Can be Employed in Strategy Making
No full textThe aim of this chapter is to illustrate the case of the producers of a typical cheese (the Monte Veronese PDO cheese, Italy) who shared the idea to increase their knowledge on the local consumers, their main target audience. The chapter also aims to describe how market research outcomes have supported innovation in marketing and communication strategies, especially in the management of direct relationships with customers.The first part of the chapter discusses the results of a survey carried out by a sample of local consumers. Consumers' perceptions were analyzed by means of a questionnaire applying Best-Worst Scaling. Different consumers' perceptions are highlighted based on importance of product attributes and involvement with the product.In the second part, the CEO of a leading cooperative company illustrates how he manages the delicate balance between market research outcomes, innovation in marketing and communication strategies, market feedback, and relationship with customers
A Spatial Micro-econometric Approach to Estimating Climate Change Impacts on Wine Firm Performance
No full textThis article proposes a micro-econometric approach to assess climate change impacts on wine industry performance in the Moldavia region of Romania. In the assessment we consider the spatial variability of wine-growing micro-areas and employ a small scale for the analysis. Results show that vineyard revenue is influenced by a local effect Spatial differences among municipalities are highlighted and are driven by vineyard locations and distance from urban areas. Differences at the local scale reflect the presence of structural and environmental constraints. Findings demonstrate that climate change impacts vary significantly among simulated scenarios. The simulated increase in temperature should compensate for the negative effect caused by rainfall changes. Results also suggest that winegrowers should benefit from climate change, although this will depend on the vineyard's location. Potential policy measures designed to remove local constraints and to capitalise on the positive effects of climate change are discussed
Decoding the chain of effects of family firm image on consumer behaviour
Full text linkWhile there has been plenty of research around family firm governance and management, less is known about the way in which family firm image is perceived by consumers. This research aims at filling the gap by investigating the chained links
between family firm status and image, and the key brand elements identified by
extant literature. The hypotheses are tested through an application to the wine
industry with a sample of over 1,500 wine drinkers residing in Australia, Italy, and the
United States. The results reveal several linkages between the distinctive family
nature of a business and the loyalty of consumers. All brand knowledge constructs
are positively affected by family firm image, and influence brand trust and satisfaction. Individual path coefficients highlight differences between countries. Evidence regarding the cultural interdependencies provides guidance for policy makers. Practitioners can consider this research when defining the relationship with consumers of family firms
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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