1,720,980 research outputs found
How organizational communication strategies and training influence healthcare employees' perception of crisis readiness
No full textTo better understand perception of crisis readiness, 731 hospital employees were surveyed online. Employees who participated in crisis training, attended a meeting, etc., perceived themselves and their hospital to be more crisis ready. Results showed awareness of the crisis communication plan leads to higher levels of perceived crisis readiness. This research showed training, two-way communication, and face-to-face communication all lead to greater perceived crisis readiness. Unlike previous research indicated, occupation (medical personal v. administration) and time employed did not lead to differences in perceptions of crisis readiness. Participants also reported that hospitals presented crisis plans through oral presentation more frequently than any other method. This type of face-to-face meeting is also the most preferred method of communication selected by participants. The top crisis concern of hospital employees is the threat of a nurse shortage followed by a natural disaster. Finally, previous crises experience leads to higher level of perceived awareness. Findings of this study can assist hospitals and other organizations when training and preparing employees to deal with crises
Crafting appeals for conversation: The drivers of intention to adopt water-wise agricultural practices
Full text linkAgriculture is a long-standing staple of the United States economy and has been one of the fastest growing sectors of technology for centuries. However, there has been a lack of research regarding the American farmer’s intent to adopt new technologies. This study sought to understand what constructs drive farmers’ likelihood to plan to implement new technologies and techniques. A survey of 121 Texas High Plains Farmers tested the Theory of Planned Behavior in two different scenarios: planting a cover crop and implementing a water-saving technique of their choice. This study found that in both instances Attitudes played the most significant role when determining the individual’s likelihood to adopt. If an individual had positive attitudes toward a certain technology, he was more likely to adopt. Although, knowledge about farming and Perceived Behavioral Control were also significant factors
Advertising in action: The effect of excitation transfer on reactions to comic book advertising
Full text linkThis study was an examination of excitation transfer theory in the area of print advertising – specifically in the area of comic book advertising. The researcher manipulated arousal level of comic book content and order of ad presentation to test for effects on attitude toward the ad (Aad), attitude towards the brand (Ab), purchase intention (Pi) and two different measures of recall that represented different amounts of time passing between exposure to the arousing event and ad recall test administration. Experiment participants (N = 121) viewed low or high arousal comic book pages followed by two advertisements. Results showed that measures of attitude toward the brand and purchase intention were not affected by level of arousal. Arousal affected several Aad measures, all of which pertained to the second ad participants viewed. In those cases, participants in high-arousal conditions reported more positive attitudinal measures than did participants in low-arousal conditions. Level of arousal significantly impacted aided recall for the first ad participants viewed along with free recall of the second ad participants viewed. Aided recall of the second ad was affected by arousal in a manner that approached significance. In these instances, high levels of arousal led to higher memory scores
Social media's impact on athlete activism
Full text linkThere are countless examples of athletes engaging in activism on and off the field. Numerous scholars have studied athlete activism and motivation behind it. There are also many studies that examine athlete’s use of social media. The rise in athlete activism on social media present a new area of study. This study examines the relationship between athletes social media and its influence on athlete activism. Using data from 20 in-depth interviews conducted with professional and former college athletes, the study examines athlete perception of social media activism, the potential influence social media places on their motivation to engage in social media activism and what barriers stand in between athletes and social media activism. Results showed that there are many factors that positively and negatively affect an athlete’s motivation and opinion of social media activism. The study also found that the biggest barrier that stands between an athlete and their engagement of activism on social media is often the athlete themselves
Cover model gender influence on magazine perceptions and purchase intention
Full text linkMany studies have examined the use of gender in magazine advertisements but none have looked at the impact of model gender on the covers of magazines. An experimental study examining 208 (71 male) undergraduate students’ opinions on 24 fictional magazine covers provides insight into the attitudes, perceptions of competency, and purchase intentions of consumers. This study revealed through an analysis of variance that there is no strong relationship between consumer gender and cover model gender combinations and consumer attitude toward a magazine, perception of a magazine’s competency, or consumer purchase intention of a magazine in any of the three genres studied (general interest, fitness, and outdoor). However, results regarding attitude, competency, and purchase intention did achieve marginal significance; therefore, it is possible that future replication of this research using more male subjects may result in more significant findings
Mediating the migrant experience: Views on media from people who support migrants in Mexico
No full textThis study investigates the ways in which migrants are inaccurately constructed and represented in U.S. and Mexican mainstream media and identifies changes that could be made to better represent the migrant journey. This study was conducted during the COVID-19 pandemic, thus semi-structured, qualitative interviews were conducted virtually with people in Mexico who assist and advocate for migrants on a daily basis, including shelter workers, psychologists, lawyers, scholars, and activists. Results indicate that the narratives of migrants constructed and represented by the media differs among geographical locations and accuracy of such narratives are dependent on the media source. Most importantly, findings offer a total of six suggestions that can be implemented to improve the accuracy the of media framing of migrants. In sum, this study offers an intimate and in-depth insight into migration, including the trauma, violence and discrimination migrants endure.
Keywords: Migrant journey, migration, immigration, framing theory, media narratives, media representation, migrant shelters, media accuracy, dehumanization, fragmentation, othering, contextualization; Mexic
Influence of technology on perceptions of films: How audience gender, audience grouping, and presentation format affects enjoyment of content displayed on television, PCs, and laptops.
No full textHow presentation technology influences perceptions of films displayed on that technology as well as how gender dynamics influenced perceptions of technology and viewing experience was investigated. Research participants (N = 282) were divided into three technology conditions (television, desktop computer, laptop computer) and into four group conditions (mixed-gender, all female, all male, individuals). Participants viewed portions of two films and answered questions regarding their perceptions of the films, the group environment (for those participating in groups), and the equipment on which the films were viewed. Results indicated that participants perceived no differences in the films based on the technology on which they viewed them. Group participants also indicated a preference for viewing films when members of the opposite sex were present rather than absent. Participants perceived the greatest ease of use when working with the laptop computer instead of either the TV or the desktop computer. The results imply that, for this generation at least, technology has no impact on perceptions of films and that corporations may market convergent technologies such as the Playstation Portable without worrying that content will be negatively affected by the technology on which it is viewed
A Uses and Gratifications Approach to Travel Information Utilization: A Generational and Gender Analysis
No full textTravel information resources have been vital avenues for how potential travelers choose destinations to visit. The present research was conducted to investigate which travel resource was preferred by each generation (Gen Z, Millennials, Gen X and Baby Boomers) and which gratification each resource met. This study was conducted using 429 participants from the United States and were within the age parameters. Data were collected through a questionnaire, consisting of multiple choice and open-ended questions regarding demographics, traveling and travel resources. Collected data were analyzed by SPSS software. Gen Z’s preferred travel resource was recommendations of friends and family while Millennials, Gen X and Baby Boomers preferred booking websites. Though the preferred resources varied, they both still met the convenience utility gratification. This information will provide travel marketers with the information they need to reach generational audiences effectively. These findings indicated that regardless of destination and audience age, content must meet the gratification convenience utility
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
- …
