1,720,964 research outputs found
A marketing plan for California Pizza Kitchen Philippines
No full textCalifornia Pizza Kitchen sets to position itself as the leading casual dining restaurant in the premium pizza market that operates as a family-friendly restaurant and offers innovative and high quality pizzas, salads, pastas, and other related products. More so, it intends to provide outstanding quality of customer service and establish a high level of customer loyalty and brand awareness. California Pizza Kitchen sees more expansion by establishing new CPK outlets and/or CPK ASAP in new wave cities and existing market
Anthropology in the Work Place: The Corporate World of California Pizza Kitchen
Full text linkThis research focuses on the anthropology of branding, marketing, and consumerism within the corporate realm. In particular, I investigate how employees present their employers’ corporate marketing strategy in a restaurant context. California Pizza Kitchen (CPK) is an ideal case study because the company strives to market not only food but also a California culture. The concept is that CPK provides guests with food and a place to eat, but the employee's job is to provide the guest with a California dining experience
A marketing plan for California Pizza Kitchen Fort Bonifacio branch
No full textCalifornia Pizza Kitchen (CPK) Philippines is a local franchise of the global brand of the same name. Established in 1998 under the management of Global Restaurant Concepts Incorporated (GRCI), CPK Philippines is the first franchise to open outside the United States hence making it the flagship branch in all of Asia. The brand today has seven local branches in Metro Manila namely in Glorietta 3, Greenbelt 5, Power Plant Mall, Greenhills Promenade, Trinoma, Shangri-La Plaza and Alabang Town Center. CPK Philippines still continues to serve its world-famous gourmet pizza up to this very day while keeping up with the changing times.
Being in the industry for almost 14 years, CPK has become one of the most respected and most recognized casual dining restaurants in the country. However, the brand has been dealing with challenges and opportunities in the recent years that need to be strategically addressed. This could be brought about by the emergence of independent restaurant brands which have been competitively playing alongside chained restaurant brands.
In addition, it is evident that the company has failed to attain a number of their objectives in the past couple of years particularly their plans of expanding in key locations thus this proposal. This marketing plan was prepared to justify the feasibility of putting up a new branch in Fort Bonifacio. This marketing plan also includes the necessary changes in their marketing program to reinstate CPK\u27s brand identity and to correct its market positioning
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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