1,721,025 research outputs found
Customership: A new Theoretical Framework to Understand Innovation
No full textA significant research effort has been put on attempting to explain organisational innovation, usually emphasizing different factors, using different conceptual schemes and languages and examining diverse key resources. Our theoretical paper differentiates between varied sets of assumptions and integrates overlapping and common explanatory variables from Corporate Entrepreneurship (CE), value co-creation and user-centered innovation theories. Because of their different perspectives, but overlapping and sometimes common explanatory variables, we begin to integrate them into a single framework named customership
Il ruolo delle relazioni territoriali per la competitività delle imprese familiari. Il caso dell’Hotel Su Gologone
No full text
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
Full text linkPurpose This study aims to explore the impact of marketing agility on the business-to-business (B2B) firms' capacity to address unexpected events such as the recent coronavirus (COVID-19) pandemic, examining how they reshape their strategies during the different stages of a crisis. Design/methodology/approach This study follows a theory-building approach and performs an in-depth exploratory multiple-case study in the context of 16 Italian firms operating in the B2B sector. Findings The study develops an event-sequence-based framework and illustrates how agile marketing strategies empower B2B firms to cope with a crisis across three crucial moments: the event phase, the response management phase and the investigation phase. Originality/value This paper contributes to a better understanding of marketing agility in the context of crisis management by showing the agile marketing strategies that B2B firms adopt during the different stages of a crisis. This work provides a useful foundation to assist managers in coping with market uncertainty. It suggests practical guidelines to make more informed strategic and operational marketing decisions, increasing a firm's capacity to act in today's fast-moving, complex times
Il ruolo dei modelli mentali nella relazione tra information tecnology, orgnizzazione e cliente
No full textPerceived experience value within digital museums transformation: The case of active senior visitors
Full text linkPurpose. The evolution of the digital world and ambiguous access to knowledge have created a bifurcation between those who have the right skills versus those who have insufficient skills to use the new technologies. Amidst the fast-technological development, this research will answer fundamental questions on perceived value of active senior visitors (55+ years old) in the context of cultural heritage sites, when using immersive technologies and social media.
Methodology. This work is based on a qualitative study. The single case study is considered a suitable research design when investigating in-depth a multifaceted social phenomenon such as active senior visitors’ interactions with the new means of technological devices and immersive technologies at archeological museums.
Findings. The findings show how epistemic, hedonic, functional, and social value are triggered before, during and after the visit by the active senior visitors.
Practical implications. Our work provides several practical suggestions to museum managers specific for the four kinds of value and regarding traditional and non-traditional visitors.
Originality/value. This paper contributes to cultural heritage literature conceptualizing technological experience for active senior travelers through illustrating an extended space in the pre/during/post phases of visit
Analisi del territorio del G.A.L. delle Barbagie e del Mandrolisai
No full textIl lavoro rappresenta la prima fase di una più ampia ricerca concernente lo studio di un piano di comunicazione per la valorizzazione di una sub-area del territorio sardo: Il G.A.L. della Barbagie e del Mandrolisai. In particolare, nel lavoro si presentano i risultati dell’attività di ricerca, analisi e valutazione delle condizioni attuali e prospettiche che definiscono l’identità effettiva del territorio in oggetto, da veicolare attraverso la progettazione di un adeguato sistema di azioni di comunicazione. La metodologia utilizzata per lo svolgimento dell’indagine è basata sull’esame di dati documentali e l’interazione diretta con gli attori del territorio attraverso gli strumenti della ricerca qualitativa (interviste e focus group). I risultati delle indagini svolte consentono di far emergere la natura complessa del territorio, quale insieme di elementi interagenti, materiali e immateriali, che definiscono la sua effettiva identità
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