1,721,003 research outputs found

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used

    Politik pazarlamada marka bağlılığı ve bir uygulama

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    POLİTİK PAZARLAMADA MARKA BAĞLILIĞI VE BİR UYGULAMA Bütün sosyal bilimlerde olduğu gibi politikanın da konusu insandır. Demokratik ülkelerde, yasama ve yürütmedeki birçok kişi, seçimle işbaşına gelmektedirler. Demokratik ülkelerde siyasi güç seçimle kazanılıp kaybedildiğinden ötürü karar aşamasındaki en büyük etkiye sahip seçmen memnuniyeti sağlanması gereken, tek unsur olarak karşımıza çıkmaktadır. Politik pazarlama uygulamaları demokrasi ile birlikte ortaya çıkmış bir kavram olarak ulusları yöneten ya da yönetmeye aday olan siyasi partilerin hem ayakta kalıp büyümek hem yarışmakta oldukları rakiplerinin önüne geçebilmeleri amacıyla pazarlamadan faydalanmanın önemini kavramışlar ve faaliyetlerinde pazarlama uygulamalarından yararlanmaktadırlar. Siyasi partilerin temel amacı sürekli olarak kendilerini destekleyen bir seçmen grubu yaratmaktaki gereklilikleridir ki buda bizi marka bağlılığı kavramına götürmektedir. Politik pazarlamada marka bağlılığı siyasi parti düzleminde; seçmenin bir siyasi partinin, politikalarına, ideolojisine, adaylarına inanması ve güvenmesi sonucu tercihini bu siyasi partiden yana kullandıktan sonra memnun kalması ve bundan sonraki seçimlerinde sürekli aynı partiyi desteklemesi, diğer seçmenlere tavsiye etmesi şeklinde tanımlanabilmektedir. Bu kavramlar ışığında konu üç aşamada ele alınmış; birinci bölümde, politik pazarlama ve ilgili kavramlar detaylı bir şekilde açıklanmış, ikinci bölümde marka bağlılığı kavramı politik pazarlama düzleminde ayrıntılı olarak anlatılmıştır. Son bölümde politik pazarlamada marka bağlılığı kavramı, örnekleme ait kütlenin demografik ve sosyo-ekonomik özelliklerine göre farklılık gösterip göstermediği incelenmiş, politik pazarlamada marka bağlılığını etkileyen faktörler ortaya çıkarılmış, seçmenlerin karar verme aşamalarında siyasi parti tercihlerini etkileyen faktörler belirlenmiş, marka değiştirme eğilimini etkileyen faktörler tespit edilmiştir. Politik Pazarlama, Marka, Marka Bağlılığı, Seçmen DavranışlarıBRAND LOYALTY IN POLITICAL MARKETING AND AN IMPLEMENTATION As is the case in all social sciencies, politics deals with humanbeing. In democratic countries, many people in the legislative and the executive bodies are elected to such offices. As political power in democratic countries is acquired or lost through elections, voters have the biggest decisive power and, therefore, voter satisfaction turns out to be the only factor which must be achieved. Political marketing practices reflect a concept rooted in democracy itself and political parties ruling or presenting themselves as candidate for ruling nations have seized the importance of making use of marketing with an eye to both surviving and growing and getting ahead of their rivals and they, thus, tend to make use of marketing practices in their activities. Fundamental purpose of political parties is to create a group of voters who support them in a continuous way and this fact takes us to brand loyalty concept. Brand loyalty in political marketing can be defined, on a political party level, for voters, as having faith and confidence in policies, ideology and candidates of a political party and, as a result of such faith and confidence, making a choice in favour of such political party and, thereafter, being satisfied with such choice and supporting the same political party all the time at all subsequent elections and recommending such political party to other voters. We dealt with the issue in three phases under the light of such concepts; in first chapter, we discussed political marketing and related concepts in details and , in second chapter, we discussed brand loyalty concept on a political marketing plane in details. In final chapter, we discussed brand loyalty in political marketing and whether this varies according to demographic and socio-economic characteristics of the sample mass or not and we identified factors which effect brand loyalty in political marketing and we unveiled the factors which effect voters’ political party preferences at decision-making phases, as well as factors which effect brand-changing tendency. Key Words: Political Marketing, Brand, Brand Loyalty, Voter’s Behaviour
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