1,721,049 research outputs found
The effectiveness of the interaction between luxury brands and consumers in the online context: the role of psychological distance and materialism
No full textIn this research we hypothesize that high (vs. low) level of interaction between luxury brands and consumers in the online context might affect perceptions of brands’ luxuriousness. Moreover, we speculate that this effect is explained by psychological distance and is moderated by consumers’ materialism. We test this idea across two experiments. Study 1 shows that when consumers are characterized by a high (vs. low) level of materialism, a higher level of brand-consumer interaction increases brand luxuriousness. Study 2 sheds light on the underlying mechanism by showing the mediating role of psychological distance. This research contributes to the literature on luxury consumption, to the literature on digital marketing and to the literature on materialism and psychological distance. Relevant managerial implications are discussed
Negative Word-Of-Mouth about Unsustainable Luxury Products: An Examination of Shame and Cultural Orientation
No full text
The effect of language in luxury brands’ communication: An investigation of the moderating role of consumer- and product-related factors
No full text‘Service’ in Luxury Retailing in the Twenty-First Century: An Exploratory Look at the Pleasure Boating Sector
No full textHow abstract claims affect consumer’s attitude towards advertising: Analysing the role of consumer’s mental simulation and identification
No full textThe ACT Model: A Literature Review on the Role of Influencer Marketing in Digital Environments with a Focus on Food and Beverage
No full textThis research examines the role of influencer marketing in the digital environment, focusing on the food and beverage
sector through a literature review. Specifically, the authors introduce the ACT framework (Attractive, Connection,
Trend), a theoretical model that explains how human and virtual influencers attract consumers by creating emotional
connections and, consequently, generating new consumption trends. In particular, articles focusing on the role of
influencer marketing in digital environments, with a specific emphasis on the food and beverage sector, were identified,
selected, and included via Scopus and Scholar, following the PRISMA approach. Results identified three main research
areas, related to: Attraction, Connection, and Trend. Overall, results reveal that while users tend to perceive virtual
influencers similarly to human ones, awareness of their artificial nature can create a sense of detachment from reality,
finally impacting consumer behavior. This study, through the ACT model, provides preliminary analysis of the role of
influencer marketing in digital environments, with a focus on the food and beverage sector. Furthermore, it offers
valuable insights for both academic research and digital marketing strategies in the food and beverage industry
INTERNALISED AND EXTERNALISED LUXURY CONSUMPTION: SCALE DEVELOPMENT AND CORRELATIONS WITH PERSONALITY TRAITS AND NEGATIVE VALUES
No full text
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
- …
