1,721,051 research outputs found
I libri che recensiva li leggeva in seguito. Così sapeva già quello che pensava
No full textIl lavoro presenta riflessioni sulle distorsioni nei processi decisionali degli individui e dei manager
The Economics of Cars
No full textThe automotive sector represents more than a simple industry. It embodies the economic and technological power of nations, the lifestyle and consumption patterns of societies, the dynamics of urban and territorial development, and acts as a national barometer of economic success and failure. This book explains how the car industry works and analyses the challenges both for the sector and for the economies that rely on the industry for jobs, growth and innovation. It explores an industry that has been under severe pressure in industrialized countries for many years – factories have closed, jobs have gone and brands and manufacturers have disappeared – yet world production has never been higher, reaching new peaks annually. The authors investigate how western and Japanese manufacturers still dominate the market, despite the challenge posed by Korean, Chinese and Indian competitors. They examine how changing environmental policies and consumer preferences are moving the industry towards electric vehicles; how usage patterns are evolving, favouring car-sharing; and how advances in electronics and digitalization are set to further reshape the sector with autonomous and self-driving vehicles. The book offers readers a short, non-technical guide to the workings of a fast-moving industry that remains of huge importance to both national and global economies
The impacts of social media usage on B2B brand performance
No full textA growing body of research has examined usage and impacts of social media in business-to-business (B2B) contexts (Salo, 2017). Available studies have suggested that communicating the brand and increasing brand awareness are among the most important reasons for B2B firms to use social media (Michaelidou, Siamagka, & Christodoulides, 2011). However, extant research has not explored the mechanisms through which a firm’s usage of social media may positively affect its B2B brand performance. To fill this gap, we suggest and test a model which combines available knowledge from three interrelated B2B streams of studies: branding (Seyedghorban, Matanda, & LaPlaca, 2016), social media marketing (Salo, 2017), and thought leadership - content marketing (Barry & Gironda, 2017)
Dual quality and limits to international adaptation of product quality: development of a conceptual framework and research agenda
No full textIn recent years, consumers and public authorities in Europe have shown growing attention to dual quality, a term that refers to the sale across European countries of seemingly identical products that have different compositions and levels of quality. This phenomenon has raised consumer protection concerns and requires reflection on the ethical limits of local adaptation of firms' international marketing strategies. However, a lack of academic research on this topic remains. The present work addresses this gap and develops a conceptual framework that integrates prior research on consumer perceptions of and reactions to product quality and studies the standardisation - adaptation dilemma inherent in firms' international marketing strategies. The arguments presented here result in the development of a framework that comprises five stages: firms' real motivations for employing dual quality, dual-quality implementation, consumer awareness of dual quality, perceived acceptability of dual quality and consumer reactions to dual quality. Drawing on this framework, a rich research agenda is proposed to guide future studies and provide policymakers with new insights to help them evaluate whether or not to intervene to protect consumers
Fairness and behavioral intentions in discrete B2B transactions: a study of small business firms
No full textPurpose While studies about business-to-business (B2B) relationships have mainly addressed buyer–supplier long-term exchanges, focusing on social outcomes such as trust, commitment and cooperation, there is little research that explores the social outcomes which stem from short-term B2B transactions. The purpose of this paper is to explain buyers’ intention to renew a contract after discrete and time-delimited transactions by suggesting a model that complements social exchange theory with theories of fairness. In detail, this study aims to determine how evaluations of economic and social outcomes are complemented by both procedural fairness and distributive fairness. Design/methodology/approach The hypotheses are tested in the social couponing industry with a survey of a sample of 199 firms purchasing advertising services from daily deal websites. Data are analyzed using covariance-based structural equation modeling (CB-SEM). Findings The findings reveal direct effects of procedural fairness on social outcomes (satisfaction) and distributive fairness on the intention to renew a contract, negative moderating effect of procedural fairness on the relationship between economic outcomes (campaign effectiveness) and social outcomes (satisfaction). Research limitations/implications In discrete, time-delimited transactions, high levels of procedural fairness may partially compensate for low levels of economic outcomes and prevent a reduction in social outcomes. Hence, when economic outcomes are influenced largely by external, uncontrollable conditions, the buyer seems to appreciate the supplier’s efforts to behave fairly. Practical implications Social outcomes matter even in discrete transactions and considerations of fairness should be integrated in the management of discrete transactions. Sharing economic outcomes fairly is not sufficient to secure the buyer’s intention to renew the contract. Originality/value This study proposes and tests a model that complements social exchange theory with theories of fairness and explains contract renewal in discrete, time-delimited transactions, encompassing both economic outcomes and social outcomes
Who killed food tourism? Unaware cannibalism in online conversations about traveling in Italy
No full textPurpose A food tourism destination can fully exploit its competitiveness if food-related attributes are consistently highlighted both in its promotion and in user-generated content. However, in the context of food tourism research, a possible image incongruence has not yet been studied. Tourism destination image incongruence occurs when different travel information sources reflect inconsistent representations of a destination's attributes. This study addresses this gap, focusing on Italian food and wine as drivers to attract visitors. This study examines whether food-related attributes are present in online travel-related conversations and are perceived differently by people with and without knowledge about the destination. Design/methodology/approach Content analysis based on a Bayesian machine-learning technique utilizing Leximancer software was applied to analyze questions and answers posted on TripAdvisor forums by potential and past visitors of four destinations in Italy (Naples, Florence, Parma and Ferrara). Questions and answers expressed by people with different knowledge in Italian and English were analyzed separately to gain deeper understanding. Findings Contrary to expectations, food-related themes were almost completely absent in the conversations analyzed, with only a few exceptions in Italian question sections. This situation depicts a sort of "cannibalism", in the sense that the centrality of food-related attributes is engulfed by other, less sensorial, enjoyable and memorable aspects of the travel experience. Research limitations/implications Analysis suggests that hype may exist in food tourism promotion related to destination image incongruence. However, while based on a large volume of conversations, the analysis covers only four Italian cities. Practical implications Destination management organizations (DMOs) should develop their strategy and communication considering internal and external elements: their marketing targets on one side and the local culture and attractions' perceptions on the other. Standard marketing processes (segmenting, targeting, positioning) and theories should be put in place. The application of standard marketing dynamics and studies should push the DMOs to understand that the internally perceived cultural values of the touristic destinations could not be known or joint univocally by the global external customers and that a local promotional activity should start with branding and not commercial activities. Originality/value This is the first study to suggest the existence of hype in food tourism promotion of Italian destinations and to provide evidence supporting this argument
Evoluzioni nelle condotte delle imprese per il presidio dei mercati internazionali: competenze, ruoli, gestione della conoscenza
No full textObiettivi. Prendendo avvio dal lavoro “Tecnica economica industriale e commerciale” di Panati e Golinelli del 1991, questo studio si propone di fare emergere le recenti e più significative evoluzioni nei processi decisionali delle imprese, in particolare in quelle di piccola e media dimensione, per il presidio dei mercati internazionali. Metodologia. Il lavoro si configura come un contributo concettuale con l’intento di sviluppare alcune riflessioni a partire dalla letteratura scientifica e dai dati secondari disponibili sul tema, integrati anche dagli studi e dalle interazioni dirette degli autori con imprenditori e manager. Risultati. Il lavoro presenta tre gruppi di evoluzioni emergenti nei processi decisionali della funzione ‘commerciale estero’ o ‘export’ dell’impresa: i cambiamenti nelle competenze necessarie e nelle modalità di accesso ad esse; le persone e i ruoli, con un focus sull’export manager e sul temporary export manager; la gestione della conoscenza, includendo i nuovi strumenti disponibili per analizzare i dati e trasformarli in conoscenza. Limiti della ricerca. Considerata l’elevata varietà dei contesti e delle imprese, le riflessioni proposte nel paper non sono necessariamente estendibili a tutte le imprese impegnate nello sviluppo commerciale nei mercati internazionali. Implicazioni pratiche. Il lavoro fa emergere come i margini di miglioramento nei processi decisionali per lo sviluppo internazionale delle piccole e medie imprese siano significativi e indica alcuni elementi concreti sui quali agire a tale scopo. Originalità del lavoro. Il lavoro presenta un quadro delle novità recenti nei processi decisionali delle imprese impegnate nello sviluppo commerciale nei mercati internazionali
Accessible Tourism in the Digital Ecosystem
No full textThis book explores the growing demand for accessible tourism experiences and demonstrates how the perspective of digital ecosystems can play a vital role in creating more inclusive destinations. Through a combination of conceptual arguments and real-world case studies, the book sheds light on the practical aspects of accessible tourism. Statistics reveal that over one billion people have severe or moderate disabilities, emphasizing the urgent need for enhanced accessibility in tourism. However, both industry practices and academic research in this field are still lagging behind. The book highlights the challenge of establishing coordination among various stakeholders, including transport operators, hospitality firms, and public authorities, which has hindered the design and implementation of inclusive tourism experiences. By harnessing the power of new technologies, the book illustrates how digital ecosystems can effectively facilitate accessible tourism. It examines the demand for such experiences and demonstrates how embracing a digital ecosystem perspective can contribute to the development of more accessible tourism destinations. In addition to its theoretical insights, the book delves into several practical case studies that showcase successful examples of accessible tourism
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