1,721,085 research outputs found
Beyond servitization. New managerial challenges for manufacturing firms
No full textThe book aims at providing a new framework for understanding servitization. In particular, it sheds light on how servitization influences business model innovation and the challenges that manufacturers may encounter today. For that purpose, the book is structured in two parts. The first part presents an excursus on servitization, business model and open innovation. Subsequently, the theoretical framework is introduced. This links servitization – intended as a change in the value offering of manufacturing firms from selling products to providing services – to value structure and value network. The second part represents a case analysis carried out using the developed framework. The book represents a scientific contribution in the field of servitization analysis, as well as a pragmatic tool to support firms that desire to move from selling products to providing services
Business model innovation: a typology
No full textPurpose of the paper: The aim of the paper is to provide a typology of business model innovation (BMI) and to clarify its link with strategy. In particular, it focuses on the servitization strategy and shows multiple business model configurations that entrepreneurs may choose from when changing their strategy.
Methodology: After a literature review conducted through ISI Web of Science database on 14 ABS grade four and grade three leading journals, published between 2000 and 2014, a new theoretical framework is presented. Baden-Fuller’s and Haefliger’s (2013) business model (BM) dimensions were selected in order to build the theoretical framework and Neeley’s (2008) identified servitization strategies were used in order to clarify the link between business model innovation and strategy.
Findings: The literature reviewed shows that extant research has mainly focused on the capabilities and processes behind BMI, but has not provided a typology for BMI. The typology proposed consists of 16 business model configurations that may serve for both academics and practitioners in configuring a business model following a change in the firm’s strategy. Considering the servitization strategy, it is suggested that different servitization strategies require from entrepreneurs to choose between alternative business model configurations. Research limitations: The literature reviewed is limited to top international journals and the paper provides only ad hoc created examples in order to show how different servitization strategies require alternative business model configurations. Research and managerial implications: The theoretical framework proposed might be used as a means of analysing alternative business model configurations by entrepreneurs, and as a means of comparing alternative business model configurations by academics.
Originality of the paper: The paper complements existing literature reviews on business model, focusing on BMI. Moreover, it provides a first attempt to link the servitization concept to the business model theme, hence contributing to bridging marketing and strategic management literatures
The role of acquisitions in the development of high-tech start-up: an introductory analysis of the importance of marketing
No full textComplementing previous research that has focused on high tech acquisitions,
this paper focuses on how an acquirer, that adopts a preservation approach,
helps the acquired in growing. Due to the exploratory nature of this research,
we performed a single case study. The paper points out that the competencies
acquired by the start-up after the acquisition play a significant role in boosting
the growth of the start-up. Amongst others, newcomer marketing competencies
are crucial for the acquired start-up’s growth in terms of revenues, reputation,
and long-term view. The research might be helpful for both academic and
practitioners, describing how investments in marketing following acquisitions
may help start-ups in boosting their growth
How are companies facing the social media (r)evolution?
No full textAs well as it happened in the first digital revolution led by Web 1.0 technology, the advent of the second digital revolution led by Web 2.0 has forced firms to rethink at both their business models and strategies. On the basis of both theory and empirical examples, this paper shows that strong similarities exist between the two digital revolutions. Consistently with old economic and managerial models found in the first digital revolution, we find that companies can choose among three strategies in facing the second digital revolution: to deny, to react or to reinvent themselves. However, as the empirical examples described shown, only outliers are leading the transformations and are redefining business models and practices in their industries.
Abstract in italiano:
Com’è accaduto nella prima rivoluzione digitale guidata dal Web 1.0, l’avvento della seconda rivoluzione digitale guidata dal Web 2.0 ha costretto le aziende a riformulare i loro modelli di business e le loro strategie. Sulla base della letteratura e di alcuni esempi empirici, questo articolo mostra che esistono molte similarità tra le due rivoluzioni digitali. Coerentemente con i precedenti modelli economici e manageriali della prima rivoluzione digitale, gli autori mostrano come le aziende possano scegliere tra tre possibili strategie per affrontare la seconda rivoluzione digitale: negare, reagire o reinventarsi. Tuttavia, come gli esempi empirici che gli autori descrivono dimostrano, solo gli outliers stanno guidando le trasformazioni e ridefinendo i modelli di business e le practices nei loro settori
An Analysis of the Importance of Marketing in the Acquisition Process
No full textThe established literature on high-tech start-ups’ acquisitions has
mainly addressed the challenges of post-acquisition integration and the
role of the acquired start-ups in enhancing the acquirer’s technological
competencies. However, some acquirers may prefer maintaining high-
tech start-ups as autonomous entities, supporting their development.
Focusing on this scenario, the aim of this paper is to explore how an
acquirer that adopts a preservation approach helps the growth of the
target start-up. We performed an in-depth single case study relying on
interviews and secondary data collected between April 2021 and April
2023. The paper points out that the competencies acquired by the start-
up after the acquisition play a significant role in boosting its growth.
In particular, the case highlights the pivotal influence of newcomer’s
marketing competencies for the acquired start-up’s growth to increase
revenues, reputation, and long-term view, along with the key figure of
the mentoring manager. The research is helpful for both academics and
practitioners, since it displays start-ups grow thank to the boosting ef-
fect of investments in marketing following acquisitions
Un protocollo per la valutazione degli effetti della corrosione sulle strutture in CA in ottica Life Cycle Engineering
No full textIl nuovo protocollo proposto nella presente ricerca consente di orientare e gestire la campagna di indagini diagnostiche per le strutture esistenti in CA per identificare un possibile Scenario di Rischio di Corrosione (CRS) e la classe di aggressività. Il protocollo consente poi di definire e calibrare dei difetti equivalenti da includere nei modelli strutturali in modo da includere gli effetti della corrosione nella valutazione del comportamento strutturale. Tramite questo approccio è possibile valutare il decadimento delle prestazioni nel tempo della struttura; tale previsione consente di definire la vita residua della struttura, i criteri e i tempi per la gestione del piano di manutenzione e indicazioni di massima sulla fattibilità dell’intervento di recupero o sulla necessità di demolizione. Il protocollo rappresenta quindi uno strumento scientifico a supporto del processo decisionale per il recupero delle strutture esistenti.The novel assessment protocol proposed in this research allows guiding and managing the on-site diagnostic investigation campaign for existing RC structures in order to identify possible Corrosion Risk Scenario and aggressiveness class. The protocol enables defining and calibrating equivalent corrosion damage parameters to be included in the structural models to account for the corrosion-induced damage in the structural assessment. This way, structural performance over time can be assessed. Based on the prediction of Life Cycle structural performances, structural residual life, maintenance management criteria and timing, and major indications on the feasibility of the retrofit intervention or the need of demolition can be derived
Intellectual Property paradoxes in developing countries: the case of software IP protection in Iran
No full text33-42In the context of developing countries,
scholars have started to report at least two paradoxical phenomena related to
intellectual property (IP) protection: (1) weak appropriability regime despite
having fairly good IP laws and regulations, and (2) increased demand for
intellectual property rights (IPRs) despite low level of IP protection. Beyond
these paradoxes, prior research suffers in varying degree from two common
flaws: (a) they either considered de jure
or de facto IP laws, but not both,
and (b) they did not represent all developing countries, being mostly focused
on China with no empirical support. This paper aims at addressing these gaps by
exploring both de jure and de facto software IP protection in Iran
as a less-researched developing country. The authors look at the de jure software IP protection and,
then, empirically investigate the de
facto software IP protection in the country. The results show that despite
having multiple legal mechanisms for protecting software innovations, Iranian
software developers consider the overall level of software IP protection
offered as low. Paradoxically, a vast majority of the surveyed software
innovators had applied for various available IP rights
The Social Media Revolution. Strategies and Attitudes towards the Rise of an Enabling Technology
No full textHow is an airport business model innovated? Evidence from an Italian case
No full textThis paper investigates how an airport business model is innovated following a change in the
legislative environment. Via analyzing an Italian airport, we contribute to extant research on
business model in the air transport industry in two ways. First, we introduce a new kind of
ownership/governance structure, that of long term concession (i.e. the concession of the
comprehensive management to a private company for 30 years). Then, we explore how the
business model has been refined over two distinct phases (incubation and generation phases)
of the airport development
Web 2.0 enabled business models: An empirical investigation on the BlaBlaCar.it case
No full textWeb 2.0 technologies are allowing companies not only to interact with communities, enhancing loyalty-based transactions, but also to reach new market segments, previously unreachable by traditional technologies. Facebook, eBay, LinkedIn are considered Web 2.0-based companies able to connect multiple users and generate revenues with ads or offering freemium services. However, there are other companies that use Web 2.0 technologies not as an end by itself, but as a mean through which it is possible to re-invent or extend a traditional business, in some cases monetizing a previously non-monetized market. This paper introduces the concept of Web 2.0-enabled business model defined as a new business model where Web 2.0 is used to construct a social network that connects buyers with sellers. Complementary to extant research that often cites outstanding companies whose business model has integrated Web 2.0 technologies, this paper first provides a descriptive case study on how a start-up company, BlaBlaCar, has introduced a Web 2.0-enabled business model, reaching a new market segment (“hitch-hikers 2.0”) that was previously underserved and then adds empirical results about which Web 2.0 factors are perceived as crucial by the platform’s customers
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