9 research outputs found
Pengaruh Bauran Pemasaran Eceran terhadap Kepuasan Pelanggan dan Dampaknya pada Loyalitas Pelanggan : Survei Pada Pelanggan Wanita PT Ramayana Lestari Sentosa Tbk. Kota Malang.
No full textPerkembangan perdagangan eceran pada pasar modern di Indonesia mengalami suatu pertumbuhan dan persaingan yang sangat pesat sekali dengan masuknya perusahaan besar seperti Alfa, Makro, Carrefour, Ramayana, Giant, Hypermarket , Hero dan lainnya. Bagi Indonesia, dengan jumlah penduduk sekitar 220 juta, ditambah kunjungan wisatawan mancanegara sekitar 5 juta per tahun merupakan pasar yang sangat potensial bagi peritel nasional maupun peritel asing.
Besarnya jumlah penduduk turut menentukan keberhasilan usaha ritel. Pasar Modern adalah tempat penjualan barang-barang kebutuhan rumah tangga (termasuk kebutuhan sehari-hari), di mana penjualan dilakukan secara eceran dan dengan cara swalayan (konsumen mengambil sendiri barang dari rak dagangan dan membayar ke kasir). Itulah sebabnya, pasar dengan format seperti ini disebut juga Pasar Swalayan. Faktor yang mendorong pesatnya perkembangan pasar ritel Indonesia adalah jumlah penduduk yang besar, mencapai 230 juta jiwa
Tujuan penelitian ini adalah untuk 1) menganalisis dan menjelaskan pengaruh bauran pemasaran eceran terhadap Tingkat Kepuasan Pelanggan; 2) menganalisis dan menjelaskan pengaruh bauran pemasaran pelanggan terhadap Tingkat Loyalitas Pelanggan; 3) menganalisis dan menjelaskan pengaruh Tingkat Kepuasan Pelanggan terhadap Tingkat Loyalitas Pelanggan. Sampel dari penelitian ini sebanyak 79 orang responden wanita yang telah melakukan belanja sebanyak 2 kali di Mall Ramayana Kota Malang. Teknik pengambilan sampel secara purposive sampling. Kuesioner merupakan instumen utama untuk mengumpulkan data. Statistik deskriptif dan Path Analysis (analisis jalur) digunakan untuk analisis data hasil penelitian dengan bantuan SPSS 15.
Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang signifikan antara variabel bauran pemasaran yaitu Lokasi, Barang Dagangan, Harga, Promosi dan Atmosfir dalam Gerai terhadap Tingkat Kepuasan Pelanggan, sedangkan variabel Layanan Ritel tidak berpengaruh secara signifikan. Selain itu terdapat pengaruh yang signifikan antara variabel bauran pemasaran yaitu Lokasi, Harga, Promosi dan Atmosfir dalam Gerai terhadap Tingkat Loyalitas Pelanggan, sedangkan variabel Barang Dagangan dan Layanan Ritel tidak berpengaruh secara signifikan. Hasil penelitian ini juga menunjukkan terdapat pengaruh yang signifikan antara Tingkat Kepuasan Pelanggan dan Tingkat Loyalitas Pelanggan
The Influence of Percieved Usefulness, Percieved Ease of Use, and Percieved Risk on the Level of Customer Satisfaction in Using Internet Banking : Study on Deposit Customers of Bank Syariah Indonesia KCP Malang Kawi
No full textThe provision of services to customers in banking has experienced a very good change in connection with technological developments, where the business strategy in the banking world has placed information technology as the main factor in serving its customers. Information technology advancements have alsi sparked innovation in the service sector, including banking service. Internet banking is a form of electronic transaction which is a new form of development of bank service delivery channels which has changed a banking business strategy that initially relied more on human technology to become information technology. The aim of this research is to determine the effect of perceived usefulness perceived ease of use, and perceived risk on satisfaction with using internet banking. The population of this research is 100 priority customers at Bank Syariah Indonesia KCP Malang Kawi. While the number of samples obtained 80 priority customers using purposive sampling method. Testing the hypothesis of this study using multiple regression analysis. Conclusions that can be drawn based on the test results include the Usefulness variable, the Ease of Use variable, and the Risk variable which have a positive and significant effect, both partially and simultaneously, on the level of customer satisfaction in using Internet Banking
Competitive Advantage as a Mediating Variable to the Relationship Between Intellectual Capital and Financial Performance
No full textInfluence of Website Characteristics to Customer Satisfaction on Online Stores
No full textThe development of online business is very rapidly in now days.Therefore, the online business requires a lot of effort compete with similiar business.To be surviving inthe online business can be done by providing maximum satisfaction to consumers and maintaining belief in the products offered both in terms of price and quality of goods by using a good website.The characteristics of the website will be a major concern fot the consumers when they are shopping online, the characteristics website consist of : the convenience of shopping, the site design, informative information, security and communication.The purpose of this study is to determine the effect of Website Characteristicsto Consumers Satisfaction.The research methode in case study at Accounting Management Study Program at Polytechnic State of Malang.The data collected using purposive sampling and Slovin formula.The hypothesis of this research is tested by multiple linier regression.The research results showed that the variable site design, informative, security and communication have a partialy significant effect to the online shopping customer satisfaction, while the convenience of shopping variable is not significant.This understandable because each online store has different system and procedure that incovenience for consumers
How Website Characteristics Give Impact to Customer Loyalty on Online Stores Through Customer Satisfaction
No full textAnalysis of Service Quality Perceptions Gap Between Students and Management of State Polytechnic of Malang
No full textHigher education institutions in Indonesia are facing increasing competition. Service quality is determined by variables such as tangiblility, reliability, responsiveness, assurance, and empathy. This research intends to investigate the gap in service quality between students’ perceptions and management at the State Polytechnic of Malang. This research uses primary data. Descriptive analysis is used to assess the level of service quality difference between the perceptions of the student and the perceptions of management. The result of this analysis is that the average value perceptions of consumers and students are smaller compared to the average value perceptions of management and service providers, which indicates that consumers remain dissatisfied with the quality of services offered by the institution. The results of this research can be used by management to identify the advantages and disadvantages of service quality and determine strategies that can meet the expectations of consumers and students
ANALISIS PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS DAN UKURAN DEWAN DIREKSI TERHADAP PENGUNGKAPAN TANGGUNG JAWAB SOSIAL PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN MAKANAN DAN MINUMAN DI INDONESIA)
No full textTujuan dari penelitian ini adalah untuk menguji pengaruh ukuran perusahaan, profitabilitas dan ukuran dewan direksi pada pengungkapan tanggung jawab sosial perusahaan. Sampel sejumlah 17 perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia selama periode tahun 2014 dan 2015 dengan kriteria selalu mempublikasikan laporan keuangannya, selalu melaporkan kegiatan tanggung jawab sosial perusahaan dan selalu memiliki keuntungan selama periode observasi. Dengan menggunakan analisis Partial Least Square (PLS) menggunakan PLS Smart Software, hasilnya menunjukkan pengaruh yang signifikan dari Ukuran terhadap CSR. Dengan nilai koefisien jalur sebesar 0,292 dan positif, dapat dikatakan semakin besar ukuran perusahaan semakin tinggi pula CSR. Analisis juga menunjukkan bahwa ada pengaruh positif yang signifikan antara ROA pada CSR. Dengan nilai koefisien jalur positif sebesar 0,471, dapat diartikan bahwa peningkatan ROA juga akan meningkatkan CSR. Begitu juga sebaliknya, jika ROA rendah, maka akan menyebabkan CSR ikut menurun. Di sisi lain, tidak ada pengaruh yang signifikan antara jumlah Direksi terhadap CSR. Dengan nilai positif dari koefisien jalur untuk 0162, dapat diartikan bahwa peningkatan dalam ukuran Dewan Direksi juga akan meningkatkan CSR. Analisis PLS juga menunjukkan bahwa ROA, Ukuran dan DK memiliki pengaruh pada CSR dengan daya prediksi keseluruhan model untuk 0,435, atau 43,5%, sedangkan 56,5% dipengaruhi oleh faktor atau variabel lain yang tidak termasuk dalam persamaan model. Kata Kunci: CSR, ROA, Direksi
Profit Management Detection During The Enforcement Period Hillization of Mineral and Coal
No full textThis study examines the earnings management activities carried out by companies during the mineral and coal downstream period. The object of the study is oil, gas, and coal sub-sector companies listed on the Indonesia Stock Exchange (IDX) during 2020-2023, with a total population of 284 observations. The sampling technique is purposive sampling, with the results of 200 observations. The data collection method used is documentation. Data analysis in this study by calculating the value of discretionary accruals using the performance-matched discretionary accrual measures calculation method by Kothari et al. (2005). The results showed that all companies carried out earnings management actions. The percentage of companies that carried out earnings management by decreasing income was 54.5%, while the remaining 45.5% did income increase. This condition illustrates that management is still making various efforts to make financial reports look as attractive as stakeholders desire. This research provides input to the government to consider the impact of mineral and coal downstream policies on related industries
Pelatihan Pengembangan Produk Unggulan dan Pemasaran On-Line Pada UMKM Pengolahan Pisang di Desa Duwet: Leading Product Development and On-Line Marketing Training for Banana Processing SMEs in Duwet Village
No full textThe development of the economic sector in Duwet village, one of which is supported by the existence of approximately 114 SMEs. There are SMEs that are targeted in this partnership community service activity, namely the Banana Processing MSMEs which are currently the flagship product in Duwet village. The potential and business opportunities of food products currently have very good prospects. The main problems that hinder the development of the Banana Processing MSME business include the production process manually and very simply and without product development or diversification, the number of product turnover is limited and the quality is not guaranteed, and the condition of the equipment is very simple and not feasible, has not been carried out. management activities ranging from planning, organizing, directing, and controlling product quality, as well as no financial accounting records, and promotional activities relying solely on word of mouth. Some solutions to problem solving at partners include (1) providing training and assistance on how to innovate products and diversify products developed with various other products, (2) provide machine and equipment assistance, (3) business management training, and (5 ) train the development of effective sales and promotions through online marketing and through several social media such as Instagram and Facebook
