1,720,998 research outputs found
Metodi Digitali per lo Studio delle Pratiche Giornalistiche su Twitter
No full textCon l’avvento e la diffusione massiccia del Web 2.0 i social media sono diventati degli ambienti di comunicazione sempre più incorporati nelle pratiche di
produzione e diffusione delle news. Ovviamente, tale condizione ha influenzato profondamente la pratica giornalistica contemporanea. I social media, infatti,
hanno sia riconfigurato il giornalismo tradizionale che rivitalizzato quello alternativo. Da un lato, gran parte delle più importanti testate della carta stampata (insieme ai loro giornalisti) ha aperto dei canali social, cominciando così, volente o nolente, ad interfacciarsi direttamente col pubblico dei propri lettori. Dall’altro, la facilità con cui è possibile aprire e gestire un canale social e diffondere i relativi contenuti all’interno di network sociali sempre più ampi, ha favorito la germinazione di fenomeni di giornalismo dal basso
Digital Methods for Ethnography: Analytical Concepts for Ethnographers Exploring Social Media Environments
Full text linkThe aim of this article is to introduce some analytical concepts suitable for ethnographers dealing with social media environments. As a result of the growth of social media, the Internet structure has become a very complex, fluid, and fragmented space. Within this space, it is not always possible to consider the “classical” online community as the privileged field site for the ethnographer, in which s/he immerses him/herself. Differently, taking inspiration from some methodological principles of the Digital Methods paradigm, I suggest that the main task for the ethnographer moving across social media environments should not be exclusively that of identifying an online community to delve into but of mapping the practices through which Internet users and digital devices structure social formations around a focal object (e.g., a brand). In order to support the ethnographer in the mapping of social formations within social media environments, I propose five analytical concepts: community, public, crowd, self-presentation as a tool, and user as a device.<br/
Netnografia, Comunità e Pubblici Online
No full textIl termine netnografia è stato coniato, tra la fine degli anni Novanta e i primi anni Duemila, da Robert Kozinets (2002) – all’epoca studente di dottorato in marketing
alla Queen’s University – ed è una parola composta che combina il concetto di Internet (net) con quello di etnografia . Letteralmente, quindi, netnografia
significa etnografia di Internet. L’etnografia è un metodo di ricerca qualitativo nato all’interno delle scienze antropologiche a cavallo tra il XIX e il XX secolo (Malinowski 1922). Scopo principale dell’etnografia è quello di descrivere e comprendere la cultura di un determinato gruppo sociale attraverso l’osservazione diretta delle pratiche di vita quotidiana dei suoi membri. Pertanto il paradigma etnografico prevede che il ricercatore debba immergersi, per un periodo di tempo più o meno prolungato, all’interno degli ambienti
naturali in cui gli individui agiscono le loro pratiche di vita quotidiana. Per traslazione, dunque, la netnografia si occupa di studiare le pratiche quotidiane di
produzione culturale degli utenti di Internet all’interno degli ambienti naturali in cui esse si dispiegano, ovvero forum, blog e social networ
Twiplomacy in the Age of Donald Trump: Disrupting or Constructing Digital Diplomacy?
Full text linkThis study employs digital methods in conjunction with traditional content and discourse analyses to explore how the US President Donald Trump conducts diplomacy on Twitter
and how, if at all, diplomatic entities around the world engage in diplomatic exchanges with him. The results confirm speculations that Trump’s diplomatic communication on Twitter disrupts traditional codes of diplomatic language but show little evidence that new codes of diplomatic interactions on social media are being constructed, given that other
diplomatic entities around the world mostly remain within the confines of traditional notions of diplomacy in (not) communicating with Trump on Twitter
La diffusione della musica pop nel sistema ibrido dei media: tra piattaforme digitali e broadcaster tradizionali
No full textOur research addresses the issues of the cross-media diffusion and the participatory circulation of pop music in Italy and tries to answer the following questions: Are the music
industry and radio companies still endowed with the power to create consensus around an early released musical product or such power has been taken over by social media and
digital platforms of music streaming? Which actors contribute the most in making a song popular? In order to answer such questions, we have adopted an empirical perspective:
we have followed the diffusion patterns of three Italian pop music songs on 1000 national and local radio stations and on platforms like Spotify, YouTube, Shazam and Twitter, from
the day of their market release to the following 5 months (154 days). We show how music streaming platforms are taking up an increasingly important position in the processes of
taste formation and the construction of musical audiences. We conclude by proposing a critical reflection on the hybrid role of radio and music streaming platforms in setting the
listening agenda of music consumptio
Social media strategies to protect brand image and corporate reputation in the digital era : a digital investigation of the Eni vs. Report case
No full textOver the last decade digital technologies have significantly affected branding strategies and corporate reputation monitoring. Due to the diffusion of digital platforms, stakeholders and consumers have become more engaged in marketing strategies. Specifically, the “consumer decision journey” has represented a new paradigmatic shift in recent marketing literature. The advent of social networking sites has indeed caused an increase of digital touch points, which foster the connection between brand strategists and consumers. Hence, nowadays consumers may directly express their opinions about companies’ practices and products using the Internet. Because of this emerging phenomenon, modern marketing strategies are progressively focusing on preserving corporate reputations in the digital environment. In order to better understand how monitoring corporate reputations and responding to consumers to avoid the rise of negative brand perceptions, this explorative paper analyses the digital response strategy implemented by Eni, the largest Italian oil and gas company. The case explored consists of a digital investigation on Twitter, aimed at investigating how Eni’s digital counterattack strategies affected consumers’ perceptions after accusations moved by Report, a popular Italian journalism TV programme. The conclusions suggest that real-time digital counterattack strategies on social networking sites represent effective strategies to preserve corporate reputations as perceived by customers
Understanding the value of networked publics in radio: employing digital methods and social network analysis to understand the Twitter publics of two Italian national radio stations
No full textIl pubblico della radio è oggi un mix di pubblico tradizionale e di pubblico connesso in rete (boyd, d. 2007). Questo non significa solo che i nuovi media stanno cambiando la natura degli ascoltatori/spettatori, trasformandoli in utenti interattivi, ma anche che i pubblici radiofonici, una volta organizzati in reti, possono avere proprietà diverse, comportamenti diversi e valori diversi. In questo articolo, abbiamo impiegato i Digital Methods (DM) (Rogers, R. [2009]) e la social network analysis per comprendere l'attività di Twitter e le dinamiche comunicative del pubblico di due radio nazionali italiane: Radio3 Rai (emittente del servizio pubblico) e Radio Deejay (emittente commerciale privata). Questo lavoro mira anche a rispondere a una domanda posta da Rogers nel definire il DM: "Le informazioni contenute nei profili sui siti di social networking potrebbero fornire diverse intuizioni sulla composizione e le caratteristiche dei pubblici?" (Rogers, R. [2009]). Sulla base dei risultati emersi da questo studio, crediamo che la risposta possa essere affermativa: l'analisi delle connessioni sociali e dei modelli di interazione degli ascoltatori in rete evidenzia nuove caratteristiche di questi pubblici, e ci permette di rivalutarli e comprenderli da nuovi punti di vista. Questo lavoro mostra che i pubblici digitali legati alle due stazioni radio si distinguono chiaramente per il loro comportamento online e per una diversa visualizzazione delle reti sociali, del capitale culturale e degli affetti. Ipotizziamo quindi la presenza di tre diversi tipi di capitale all'interno delle due diverse audience analizzate: capitale sociale, culturale e affettivo.Radio audiences are today a mix of traditional radio broadcasting audiences and networked publics (boyd, d. [2007]. Why youth (heart) social network sites: The role of networked publics in teenage social life. In D. Buckingha (Ed.), MacArthur foundation series on digital learning–youth, identity, and digital media volume (pp. 119–142). Cambridge, MA: MIT Press; Ito, M. [2008]. Introduction. In K. Varnelis (Ed.), Networked publics (pp. 1–14). Cambridge, MA: MIT Press; Varnelis, K. (Ed.). [2008]. Networked publics. Cambridge, MA: MIT Press; Varnelis, K. (Ed.). [2008]. Networked publics. Cambridge, MA: MIT Press; boyd, d. [2011]. Social network sites as networked publics: Affordances, dynamics, and implications. In Z. Papacharissi (Ed.), A networked self identity, community, and culture on social network sites (pp. 39–58). London: Routledge). This not only means that new media is changing the nature of listeners/viewers, transforming them into interactive users, but also that radio publics, once organized into networks, may have different properties, different behaviours and different values. In this paper, we have employed Digital Methods (DM) (Rogers, R. [2009]. The end of the virtual. Amsterdam: Amsterdam University Press) and social network analysis to understand the Twitter activity and the communicative dynamics of the audiences of two Italian national radio stations: Radio3 Rai (public service station) and Radio Deejay (private commercial station). This work also aims to respond to a question asked by Rogers when defining DM: ‘Could the information contained in profiles on social networking sites provide different insights into the composition and characteristics of publics?’ (Rogers, R. [2009]. The end of the virtual. Amsterdam: Amsterdam University Press). Based on the results that have emerged from this study, we believe that the answer can be affirmative: the analysis of the social connections and the interaction models of the networked listeners highlights new features of these audiences, and allows us to reevaluate and understand them from new points of view. This work shows that the digital audiences related to the two radio stations clearly distinguish themselves for their distinctive online behaviour and a different display of social networks, cultural capital and affect. We therefore hypothesize the presence of three different types of capital within the two different audiences analysed: social, cultural and affective capital
Qualitative Research in Digital Environments : A research toolkit
No full textThe overarching scope of Qualitative Research in Digital Environments: A Research Toolkit is to provide researchers who want to study digital environments across a variety of disciplines, from marketing to the social sciences and digital media, with some basic concepts and techniques that can be used to detect, collect, organise, analyse and interpret digital data. Specifically, the book is a theoretical and practical toolkit for doing qualitative research on social media environments, such as blogs and online forums, as well as social networking sites such as Twitter, Instagram, Facebook and YouTube. With this work, we aim to offer a pivotal resource for the study of cultural practices and meanings across online social networks and platforms. Building on the grounds of ‘digital methods’ and especially the principle of follow the medium , our approach aims to represent a valuable methodological guideline that supports the understanding of complex socio-cultural contexts that are populated by dispersed, fluid and dynamic social formations – and to also be useful for multidisciplinary purposes
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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