1,882 research outputs found
A Work Bee
No full textPhotograph - Seven teams of horses and men at a work bee for Tom Black, putting his crops in, Athabasca, Albert
Using inbound marketing strategy for raising brand awareness on the Finnish market; case: bee smart city
No full textThis thesis covers inbound marketing strategy developed to raise brand awareness about the German smart solution platform on the Finnish market. This thesis accommodates information about inbound marketing, social media marketing, and brand awareness. Product development methods used in the thesis helped to gather a better customer understanding, find effective approaches in reaching probable customers, create a long-list of potential customers and develop an inbound marketing strategy for raising brand awareness among Finnish hypothetical customers.
The theoretical part of the study combines research completed in an inbound marketing sphere, books based on the thesis’ topic, and successful cases of inbound marketing strategies, that have been applied to social media campaigns and gained incredible results. Moreover, the theoretical part includes marketing trends and best practices, which were partly applied in the inbound marketing strategy for the case company.
The chosen methods for product development were interviews, long-list and inbound marketing strategy, which were applied during May 2020. Interviews were made with existing customers online and long-list was created based on the internet search. The inbound marketing strategy was created based on the results of the interviews with using long-list data. The results of the thesis include tested inbound marketing strategy for raising brand awareness on the Finnish market and suggestions based on implementation results.
Results of interviews, long-list, and planned actions were designed into tables for most convenient perception and analysis. Results of strategy testing, and its analysis presented partly in tables. After the analysis was made, conclusions and suggestions were made. Suggestions were made by the author and can be implemented by the case company to increase possible brand awareness on the Finnish market.
Suggestions were designed on basis of tested strategy. Suggestions include ideas, that can be implemented in future inbound marketing activities. Aim of new suggestions given to increase bee smart city’s brand awareness in Finland, make it more recognizable and get new customers and new smart solutions
Chasing the honey bee: enhancing leadership for sustainability
No full textThis paper explores the ways in which different conceptions of leadership can contribute to the sustainability of economic productivity, social equity and, of course, the natural systems and resources upon which all social and economic development depend. It begins by briefly defining leadership and outlining the major approaches to leadership studies in terms of trait and social theories of leadership. In particular, the paper argues that transformational leadership and what Western (2013) calls “eco-leadership” are most consistent with the systemic, ethical and learning dimensions of sustainability. This involves contrasting what Avery and Bergsteiner (2011, 2013) call the “honey bee” and the “locust” approaches to leadership. With these authors, the chapter argues that the “honey bee” approach of critical, transformational leadership is most consistent with sustainability. The paper concludes with an example of how capacities for “honey bee” leadership and eco-leadership can be developed and enhanced through a university programme
Strategic plan for keeping Oregon's bee pollinators healthy
No full textBegan with 2018-2020.Logos: Oregon Department of Agriculture; Oregon State University, Extension Service; Oregon Department of ForestryThis archived document is maintained by the State Library of Oregon as part of the Oregon Documents Depository Program. It is for informational purposes and may not be suitable for legal purposes.Mode of access: Internet from the Oregon Government Publications Collection.Text in English
Quantifying the food requirements and effects of food stress on bumble bee colony development
No full textThis is the author accepted manuscript. The final version is available from Taylor & Francis via the DOI in this recordThere is another ORE record for this publication: http://hdl.handle.net/10871/33285Agricultural intensification has led to a reduction in semi-natural areas and in the abundance of wild flowering plants, reducing the availability of floral resources upon which pollinating insects depend. This is widely accepted as one of the major drivers of pollinator declines, but few studies have directly addressed the effects of dietary restrictions on pollinator fitness. Here, we investigated the effects of restricting pollen and nectar supply on bumble bee (Bombus terrestris) colony growth, adult size and number. Colonies required up to 6 g pollen/1 g protein and 50 g sugar to establish a colony of 5 workers, and consumed in excess of 176 g pollen/31 g protein and 1,186 g sugar in their lifetime. Regardless of restrictions on pollen or nectar availability, colonies consumed a ratio of 1 g protein to ~43 g sugar, though free-flying colonies require proportionally more sugar to fuel foraging. Food-limited colonies from an early stage grew little with anything less than ad-lib nectar, while more-established colonies increased in weight even with low levels of nectar suggesting a shortage of resources in early spring may be most damaging to bumble bee colonies. Dietary restriction reduced the number of reproductives produced, but had variable effects on the size of workers and males. Nosema ceranae infection was included as a covariate in analyses and had a significant negative effect on colony growth. This study provides a base line for the developmental requirements of bumble bee colonies, and indicates the effects a resource deficit may have on their development and reproduction.This research was funded as part of a Biotechnology and Biological Sciences Research Council (GB) project [grant numbers BB/J014753/1, BB/J014915/1]
Doing business with an educator's heart: transforming adult teaching and learning
No full textThe author presents first-hand and personal accounts of what popular education looks like in a classroom. Barbara Bee has had over 30 years teaching experience in adult education programs with poor and disadvantaged learners. She describes how teaching in the 1970s and 1980s was so different to today. Back then teachers were encouraged to negotiate curriculum with students. And Barbara is regarded as one of the leading Australian practitioners in that time who drew inspiration from Paulo Freire. But today teachers are expected to adhere to a tightly prescribed set of curriculum and assessment guidelines
A Monte Carlo EM Algorithm for the Estimation of a Logistic Auto-logistic Model with Missing Data
No full textThis paper proposes an algorithm for the estimation of the parameters of a Logistic Auto-logistic Model when some values of the target variable are missing at random but the auxiliary information is known for the same areas. First, we derive a Monte Carlo EM algorithm in the setup of maximum pseudo-likelihood estimation; given the analytical intractability of the conditional expectation of the complete pseudo-likelihood function, we implement the E-step by means of Monte Carlo simulation. Second, we give an example using a simulated dataset. Finally, a comparison with the standard non-missing data case shows that the algorithm gives consistent results.Spatial Missing Data, Monte Carlo EM Algorithm, Logistic Auto-logistic Model, Pseudo-Likelihood.
The ABC of bee culture: a cyclopædia of every thing pertaining to the care of the honey-bee ; bees, honey, hives, implements, honey-plants, etc., facts gleaned from the experience of thousands of bee keepers all over our land, and afterward verified by practical work in our own apiary
No full textIncludes index."Biographies of noted bee-keepers": p. [325]-340."Books on bee culture": p. [360]-361.Mode of access: Internet
Introduction to the Coastal Flood Risk Reduction Program
No full textGreen Open Access added to TU Delft Institutional Repository 'You share, we take care!' - Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.Hydraulic Structures and Flood Ris
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