1,721,645 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Social Media Marketing Analysis: New Metrics From Relational Sociology?
No full textThe purpose of this research is to test a new method, well known in relational sociology, and potentially useful to better evaluate social media marketing effectiveness. The whole brand communication process model has been reviewed, adding social media characteristics and active receivers. Brand communication style, with interaction between actors and integration and convergence of social media, is rapidly changing moments of evaluation and roles of traditional metrics. A new method is needed. In this article we present a new approach to measurement and experimental testing of the AGIL method (Adaptation; Goal attainment, Integration, Latent patterns).
The research is based on a multidimensional approach typical of sociological investigation. A study was conducted over a four month period, with systematic observation of social media communication of a panel of beverage brands. The evaluation phase used the four-dimensional AGIL method, with a particular dashboard of metrics.
The study carries out a new model for communication audit and the critical role of relational sociology. Research results showed a big gap in social media ability of those brands. In particular, the new method may not only help to evaluate communication efforts better, but also to identify corrective actions in case of deviation from communication goals.
Although reference literature consists of some research in sociology that uses the square-dimensional AGIL scheme, nowadays its application to the analysis of online brands communication still has an experimental approach. This paper offers a critical and innovative point of view to test and present the cited method.
Research clearly reveals the need for more effective metric assets to evaluate brand communication in the new “social” environment online, and also the need for a consistent relational orientation for brand strategies. This exploratory research provides companies with a new concept of measurement, to improve brand communication consistency. The AGIL scheme, if integrated with other complementary metrics, could improve interaction “brand-followers” in social media platforms.
The originality of this paper can be found in a multidisciplinary approach, in the proposal of a new model for communication audit, and in the experimental testing of a particular method of analysis. The paper aims at contributing to Social Media Marketing theory and practice, with an open discussion from both a conceptual and an empirical perspective
BRAND CONVERSATION IN FACEBOOK: LA PERCEZIONE DEGLI UTENTI
Full text linkL'obiettivo della ricerca è di comprendere la percezione degli utenti Facebook sulla presenza e funzione dei "Brand Profiles" in tale social network.
La ricerca ha utilizzato strumenti online (seguendo le linee guida del Digital Method Initiative), con tecnica di intervista strutturata su 423 utenti Fb, basata su questionario CAWI. La ricerca offre spunti sia in relazione al comportamento online su Fb degli utenti, sia sulla loro propensione alla condivisione di contenuti di pagine e profili pubblici. Ne emergono prescrizioni utili alle imprese su linguaggi, codifiche, e profili relazionali adatti al nuovo contesto social online in cui i Brand desiderano "pro-muoversi”
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
- …
