1,721,040 research outputs found
Sports branding: Towards the network perspective - In the case of the All Blacks
No full textFull Text is available to authenticated members of The University of Auckland only.Sports branding has established itself as a significant concept in contemporary marketing and business environments. The development of branding has changed and become more aligned with the service-dominant logic. Scholars, as well as practitioners, have recognised that sports branding is evolving into a stakeholder-focus area and attempted to examine this topic from a network perspective. While adopting a systemic approach has received some attention, a conceptual model for sports branding from a network perspective has yet to be proposed. To fill this gap, this study aims to provide a conceptual framework in which sports branding can be examined from a network perspective. To be more specific, it investigates the phenomenon that researchers are gradually shifting their perspectives regarding sports branding, and studies are overall conducted from a dyad first and then extends to the network perspective. Further, the author identified three stakeholders and developed a conceptual framework to scrutinize sports branding from a network perspective by using a multi-stakeholder approach. To refine and further develop the preliminary framework, this study examines network relationships in the case of the All Blacks. Based on the findings, which are derived from online documents, a final conceptual framework of sports branding is proposed. This model provides a big picture for sports branding and encapsulates the approach to analyse its relationships from a network perspective. Additionally, this study proposes that sports managers are likely to find it is beneficial to implement a brand that emphasises a network perspective. The service brand is not limited to dyadic relationships with customers or other stakeholders. In fact, all of the stakeholders and the brand are involved in the co-creation process. Theoretical and managerial implications are developed and the study concludes with limitations, and directions for further research
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Marketing relationships in electronic commerce environments : Conceptual foundations
No full textFull text is available to authenticated members of The University of Auckland only.The advent of electronic commerce is changing marketing practice. In particular, the transformation of the role of traditional intermediaries, such as the retailer, is occurring as a result of new computer-mediated relationships. This thesis uses the setting of a consumer-orientated electronic commerce shopping service to develop a conceptual model of the changing nature of the marketing relationship. In particular, the research questions and seeks to understand the theoretical nature of the appropriate on-line marketing relationship strategy that will build the transactional and relational interactions between service provider and customer. In this inquiry, attention is given to a strategic framework which strengthens the customers' motivation to and experience of, electronic commerce service offerings. To answer the above research question, the methodological approach adopted is described as a positivist inter-organisational case and consumer focus group study, using grounded theory as the mode of analysis. This philosophy was applied because of the lack of any cohesive theory to help answer the research question. Therefore, the conceptual development process is grounded in the reality of experience and in the mode and context of analysis. However, with the parallel aim of developing a conceptual model, positivistic direction and guidance is provided by the literature during the data analysis. Once the emergent theory becomes clear, greater attention is given to develop an objective theory that is generalisable to other research settings. Conceptually, it was concluded that a marketing relationship strategy in electronic commerce environments between retail service intermediaries, their inter-organisational partners and customers, is characterised by a state of real virtuality. The overall aim of this strategic model is to develop a real-virtual value consumption experience for the consumer. This provides a fulcrum for the development of trust in the marketing relationship interactions. Trust evolves through the dis-confirmation of the real physical service processes and the virtual service brand defined interactions. It was also concluded that a key component of this strategy was the controlled implementation of these interactions on the basis of both invisible symbolic and visible control mechanisms. Furthermore, to maximise the value extracted by the consumer and service providers, a key objective in each customer interaction is the creation of a cognitive experience and the consumption of the value of that experience. In essence, the customer is immersed in both real and virtual interactions which are characterised by a continuum of experiential multi-stable states that produce many co-existent types of behaviour. This view rejects traditionally accepted concepts of marketing interactions in computer mediated environments that treat consumer experience as being homeostatic, where it is thought that consumers seek to maximise the utility of the interaction through a mono-stable cognitive state. The thesis concludes with a conceptual model of the real-virtual marketing relationship with associated hypotheses and mathematical reasoning. Future research directions and managerial implications are highlighted. Key Words Conceptual model, marketing relationship, real virtuality, electronic brands, service experience, trust, value, grounded theory, inter-organisational case study, consumer focus group
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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