3 research outputs found
POSITION OF LAMURU CORN SEED FARMING IN TARUS FOOD CROP SEED CENTER, KUPANG DISTRICT
No full textLamuru corn is one of the certified superior seeds cultivated by the Tarus Food Crops Center (BBI) of Kupang Regency. Apart from producing Lamuru corn seeds, BBI has also carried out marketing activities since its establishment in the 1990s until now. This study aims to determine the position of Lamuru corn seed farming through the Boston Consulting Group matrix approach. Data collection techniques used the Focus Group Discussion method. The types of data in this study are primary and secondary data. The research population was all farmers who worked at the Tarus Food Crops Main Seed Center, consisting of 14 farmers. Sampling uses a census or saturated sample method in which the entire population is used as a sample. The results showed that Lamuru corn seed farming at the Tarus Food Crops Main Seed Center was in a star position. This position indicates that lamuru corn seed farming has a high market growth rate of 94.77% and a market share of 0.8 times. The policy implies empowering farmers/breeders/KSO (Operational Cooperation) by increasing the area of ??land that is the responsibility of BBI Tarus of 7 Hectares.
 
Penentuan Alternatif Strategi Pengembangan Sopi Lokal Kabupaten Timor Tengah Utara (Studi Kasus Desa Letmafo Timur)
No full textSopi Timor is known as a symbol of intimacy, togetherness, and kinship. In addition, sopi is also known as the civilization of the people of West Timor in social reality and as a household business that was carried out approximately 300 years ago. The purpose of this research is to find out alternative strategies for developing local sopi. The method of analysis in this study is the SWOT matrix. The results showed that local sopi is in quadrant I, which means attacking by promoting local sopi on a large scale because the products produced are very good and consumers like them. This research also contains 9 alternative strategies with 4 priority strategies for local sopi development, namely: 1) utilizing the availability of raw materials and business experience to answer market demand; 2) the ease of selling their products by utilizing a supportive location and supporting government policies; 3) utilize existing manpower and technology to capture market opportunities; 4) retaining customers by taking advantage of innovations and the ease of selling their products can patent local sopi products produced by producers.Sopi Timor dikenal sebagai simbol keakraban, kebersamaan, dan kekeluargaan. Selain itu, sopi juga dikenal dengan peradaban masyarakat Timor Barat dalam realita sosial kemasyarakatan dan sebagai salah satu usaha rumah tangga yang sudah dilakukan kurang lebih 300 tahun lalu. Tujuan penelitian untuk mengetahui alternatif strategi pengembangan sopi lokal. Metode analisis dalam penelitian ini yaitu matriks SWOT. Hasil penelitian menunjukan bahwa sopi lokal berada pada kuadran I yang artinya menyerang dengan cara mempromosikan sopi lokal secara besar-besaran karena produk yang dihasilkan sangat bagus dan konsumen menyukainya. Penelitian ini juga terdapat 9 alternatif strategi dengan 4 prioritas strategi pengembangan sopi lokal yakni: 1) memanfaatkan ketersediaan bahan baku dan pengelaman usaha untuk menjawab permintaan pasar; 2) kemudahan menjual hasil produksi dengan memanfaatkan lokasi yang menunjang dan kebijakan pemerintah yang mendukung; 3) memanfaatkan tenaga kerja dan teknologi yang ada untuk menangkap peluang pasar; 4) mempertahankan pelanggan dengan memanfaatkan inovasi baru dan kemudahan menjual hasil produksi dapat mematenkan produk sopi lokal yang dihasilkan oleh produsen
Characteristics of farmers and marketing strategies of citrus fruits west miomaffo district
No full textThe main obstacles in citrus fruit farming in West Miomaffo District are education, farmer experience, age, marketing aspects are factors in the problem of decreasing production and farmer income. The purpose of the study is a marketing strategy for citrus fruits through a characteristic approach of farmers. Data collection in the form of primary, secondary data and FGD methods. The analysis was carried out in a qualitative descriptive manner. The results showed (1) the characteristics of male farmers had a percentage of 56%, age 35%, family dependents 59%, elementary school education level of 60%, farming experience of 34%, and land area of 56%. (2) citrus fruit marketing strategies; 1) products consist of, product range, quality, and size; 2) price; price lists, discounts, payment periods and immediate terms; 3) promotions; sales promotion, public relations, and direct marketing; 4) premises; channels, coverage, location, and transportation. The conclusion of the research is that by increasing farmer education and expanding land area, it can improve quality, size, price, expand marketing channels and have a wider scope of marketing locations
