1,992 research outputs found
Customer relationship management for brand commitment and brand loyalty
No full textThis article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector. Methodology: the positivist quantitative survey approach was used to collect primary for this research. Simple random sampling was used to select 250 customers of Nigerian deposit accepting banks. Findings: the study found that CRM strategy impacts positively on banks’customers brand commitment and loyalty behaviours. However, continuance loyalty weighted highly positive on customer advocacy behaviour than affective loyalty. Conclusions: the study concluded that customer relationship management strategy helps in winning customers brand commitment and loyalty. Thus, continuance factors are suitable for predicting advocacy intentions of customers of Nigerian banks. Recommendations: the study recommended for strategic policy makers in the Nigeria financial sector to improve on their firms’ CRM infrastructure in order to continually meet customers’ expectations.
KEYWORDS: Customer relationship management, customer advocacy, brand commitment, loyalt
Patients at Risk
No full textDentists are increasingly confronted with medically compromised patients. In this chapter, systemic diseases will be discussed that are associated with a (theoretically) increased risk of side effects during the administration of local anaesthetics (Table 12.1)
Development of novel bacterial anti-adherence coatings for hydroxyapatite
Full text linkVeerman, E.C.I. [Promotor]Bikker, F.J. [Copromotor]Brand, H.S. [Copromotor
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