196,195 research outputs found
Internet-Induced Marketing Techniques: Critical Factors in Viral Marketing Campaigns.
No full textThe rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based 'word-of-mouth' marketing technique. Based on existing knowledge, five types of viral marketing factors that may critically influence the success of viral marketing campaigns are identified. These factors are the overall structure of the campaign, the characteristics of the product or service, the content of the message, the characteristics of the diffusion and, the peer-to-peer information conduit. The paper discusses three examples of viral marketing campaigns and identifies the specific factors in each case that influence its success. The paper concludes with a viral marketing typology differentiating between viral marketing communications, unintended viral marketing and commercial viral marketing. This is still a rapidly evolving area and further research is clearly needed to monitor new developments and make sense of the radical changes these developments bring to the market
How technostress may affect employee performance in educational work environments
No full textDespite there being a proliferation of research into the relationship between educators and work-related stress, there appears to be a lack of research on how institutions respond to this problem. The development of information and communications technology (ICT) has contributed to extra stress (technostress) in the education sector as the need to use technology increases and technostress develops. Therefore, this research aims to explore the concept, role and effects of technostress in educational work environments. The education sector is one of the top three industries where occupational stress is most present in the UK. With potential consequences such as increased turnover and absenteeism, it can create extremely costly implications for institutions. It is important that educational organisations ensure that levels of technostress are minimised as much as possible in order to prevent these outcomes from occurring. An exploratory qualitative research methodology was used involving forty-five interviews with educators. Findings showed different perspectives and approaches to technostress and revealed role ambiguity, technology in the workplace, work-life balance and organisational perspectives and support including understanding turnover intentions as the main focus areas in relation to the current study of technostress in education
Examining sustainability performance in supply chain: The case of the Greek dairy sector
No full textThis paper evaluates the sustainability performance of the Greek dairy chain and the performance of its individual members by using key indicators in relation to efficiency, flexibility, responsiveness and product quality. We assessed the importance of these indicators based on the relevant perceptions of key members of this chain. A structured questionnaire was developed where nineteen sustainability-related issues were examined. Two hundred and fifty three members of the Greek dairy supply chain responded including breeders, manufacturers, wholesalers, retailers and catering companies. Our findings illustrate the immediate need for improvement in many key sustainability performance indicators. They also show the critical role of large dairy manufacturers who are the “sustainability performance champions” in this chain and are the driving force for the implementation of many sustainability initiatives
Staging the New Retail Drama: At a Metaverse Near You!
No full textConsumers have traditionally looked for products that could fulfill their needs
and retailers responded to demand by initially adopting product-oriented, and then
more recently, customer-oriented strategies. This shift was heavily underpinned by
technology, which enabled retailers to implement more intelligent approaches that
evolved around consumers based on their profiles. The next step in this
transformation is now towards a “unique” experience creation, with retailers
providing a retail theater experience that is different and special and consumers
enjoying an increased opportunity to interact and participate in the overall
experience. In this paper, we examine how metaverses, i.e. Internet-based virtual
worlds, and more specifically Second Life, can potentially provide the stage for this
retail theater experience. Our discussion takes place in the context of two cases that
are used to highlight the implications of retail theater for both consumers and
retailers and illustrate the opportunities and challenges they face
Unravelling influential individual level factors during a crowdfunding campaign: insights from the ALS Ice Bucket Challenge
No full textThis study aims to identify the factors that drive sharing and donating in a viral crowdfunding campaign. Crowdfunding is a method of raising finance that allows founders of both for-profit and nonprofit social and cultural projects to request funding from multiple people. Using ALS (Amyotrophic Lateral Sclerosis) Ice Bucket Challenge as a case study, we explored the triggering factors for sharing content and donating money that resulted in the campaign's phenomenal success. The hybridity inherent across crowdfunding models has meant that there are diverse motivations and incentives for people to participate in a crowdfunding campaign. It is therefore important to understand what factors lead social media / online information to reach a wider audience in the shortest possible time. Following a literature review, a theoretical model of motivating factors was developed and tested through an online survey amongst 469 US participants. The results indicate significant relationships between those who participated / donated and the modelled factors. Personalization and message involvement are the strongest factors for sharing, whereas moral obligation to donate is strongest for donating. By examining the factors that are responsible for sharing and donating simultaneously, we provide a comprehensive assessment of the motivating factors for the campaign's success.<br/
Information sharing in an export supply chain relationship: The case of the Jordanian fresh fruit and vegetable export industry
No full textThis thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.The aim of this research is to develop, examine and validate a conceptual framework, which explains factors of the export supply chain relationship focusing on information sharing in export supply chain management field. This research seeks to understand the dyadic exporter-producer relationship in the export industry of fresh fruit and vegetables from Jordan to the European Union. Jordan supplies very limited fresh fruit and vegetable exports to the European market and the exporter-producer relationships are still weak, which impedes the emergence of a high performance supply chain within this promising market. There has been a lack of conceptual and empirical research on information sharing, which limits the understanding of the business relationship and there is no theoretical framework analysing export supply chain relationships. Therefore, this research examines the possible association between the following factors: relationship, network and transaction dimensions; information sharing; and export performance. A framework for the influence of information sharing on a dyadic exporter-producer relationship of supply chain management guiding this research is developed initially, based on three perspectives: relationship marketing theory, network theory and transaction cost theory. Qualitative methodology is used to achieve the research aim and objectives in Jordan. The research is comprised of two phases. In phase one, seven interviews with experts are conducted to refine the initial framework for key propositions and propose a framework for supply chain management. In phase two, there are ten multiple-case studies, which contain 40 semi-structured interviews, 40 hours of observations and archival records. These cases are primarily conducted with the selected exporter and producer firms in the export industry of fresh fruit and vegetables. Data are collected and analysed, based on key themes and a case study protocol, which individually explore each exporter-producer relationship ―case‖ in order to examine the proposed framework. Finally, the ten cases are cross-analysed to explain the key findings and to match them to the framework in order to validate it as the final conceptual framework for supply chain management. The research findings support the central premise that specific dimensions of relationships, networks and transactions are the key antecedents of information sharing, which in turn influences export performance. The findings confirm that the exporters and the producers are able to support their relationships through the benefits gained from these dimensions at the relationship, network and transaction levels of the export III Information Sharing in an Export Supply Chain Relationship Luai Jraisat supply chain. It is through this alignment that firms create better information sharing between them. Likewise, the findings suggest that firms will be able to gain strategic advantages from supply chain management based on information sharing and its components, namely content, sharing methods, sources and value, thus suggesting that the firms should apply information sharing to improve financial and non-financial export performance. The research makes key contributions to theory and methodology, and has policy and managerial implications. Theoretical contributions are made to the supply chain management literature by providing a holistic framework for supply chain management to understand the exporter-producer relationship. The research expands on the applications of the three perspectives combined and focuses on information sharing as a key factor. Methodological contributions are offered as this research connects the qualitative methodology to the theory, enabling an analytical generalisation of supply chain management relationships by examining both sides of the dyadic relationship to guide their information sharing. This research expands more on the validity and reliability aspects to ensure the strength of this qualitative empirical research. Policy and managerial implications are addressed for managers and policy-makers. The research limitations and guidelines for future research are discussed
Ex ante selection criteria & ex post reasons for dissatisfaction in logistics outsourcing: empirical insights from Greek food SMEs
No full textDr. Duane M. Jackson, Morehouse College, July 2011
No full textThis video is a conversation with Dr. Duane M. Jackson. Dr. Jackson talks about his paper, "Recall and the Serial Position Effect: The Role of Primacy and Recency on Accounting Students' Performance." Jackie Daniel, AUC Woodruff Library, is the interviewer
"Reflections on the subject of Emigration from Europe with a view to Settlement in the United States" By M. Carey.
No full text"Reflections on the subject of Emigration from Europe with a view to Settlement in the United States: containing bried sketches of the moral and political character of those states.
By M. Carey, member of the American philosophical, and of the American Antiquarian Society, and author of The Olive Branch, Cindiciae Hibernicae, essays on banking, on political economy, and on internal improvement.
To which are now added the English editor's comments on the subject; together with Important Advice to Emigrants, and Cautions Against Impositions Practiced in the Outports
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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