1,720,976 research outputs found
Comunicare e Convincere il Cervello Primordiale
No full textIl testo integra i risultati della ricerca psicologica nell'ambito delle scelte economiche con riferimenti alle attività di marketing. Viene descritta una metodologia di comunicazione persuasiva basata su studi relativi alla neuroeconomia, che ha prodotto riscontri operativi in diversi ambiti in particolare nelle differenti situazioni che coinvolgono lo scambio di prodotti, servizi o vantaggi più in generale
Neuromarketing e processi di scelta
No full textL'opera esamina: definizione, scopi, tecniche e risultanze delle applicazioni operative del neuromarketing con particolare riferimento alle scelte di acquisto dei beni di largo consumo
La mente che decide
No full textLa monografia esamina un'ampia rassegna di studi relativi ai processi decisionali analizzando le componenti emotive e razionali che competono nel momento delle scelte comportamentali. In particolare viene fatto riferimento a quelle economiche e del comportamento d'acquisto
Individual transferable effort quotas for Italian fisheries? A preliminary analysis
Full text linkIn the context of transferable fishing concessions, the most well-known tool is probably the individual transferable quota, whereas the case of individual transferable effort quotas (ITEs) is much less often discussed. This study is the result of a project realized in collaboration with Italian fishery associations with the objective of evaluating, in a participatory framework, the possible consequences of the introduction of ITEs. A semi-quantitative survey was carried out over a sample of key stakeholders being experts of bottom trawling fisheries in the Tyrrhenian and Adriatic Seas and the pelagic trawling fishery in the Adriatic Sea. The results and elaborations of the surveys were discussed and validated by a focus group composed of delegates of fishery associations. Two aspects were investigated: the relationships between fishing capacity (i.e. engine power and gross tonnage), fishing activity (i.e. fishing days and fishing hours), revenues, and variable costs (e.g. fuel) and the suitability of different proposals and alternative approaches for the introduction of ITEs. The participation of stakeholders allowed the building of some simple pedagogical tools based on realistic figures collected through the surveys that could be used by managers of associations, cooperatives, and producer organizations to better understand the functioning and possible consequences of ITEs schemes
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Lo Storytelling nel Marketing della Relazione
No full textIl testo tratta l'evoluzione nel tempo della predisposizione umana a diffondere le conoscenze e ad apprenderle, tramite i racconti. Vengono successivamente approfondite le tecniche di storytelling che da circa un ventennio hanno preso piede negli Stati Uniti e nei Paesi Occidentali soprattutto nell'ambito del management e del marketing della relazione in particolare. La trattazione si impernia, principalmente, sulle ragioni del successo delle tecniche di narrazione per sviluppare azioni di marketing efficaci nel creare e mantenere la relazione con il cliente
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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