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Challenges In Managing the Sports Brand of Football Clubs
No full textU svijetu sporta marka se smatra najvažnijom imovinom sportske momčadi, a identitet momčadi daje smjer i značenje. Marka i upravljanje markom stvaraju stratešku polugu za stvaranje vrijednosti za organizaciju, a posebno u sportu, kako s marketinškog, tako i s financijskog stajališta. Kako se navijači poistovjećuju sa svojom momčadi, njihova se podrška, između ostalog, pretvara u prepune stadione i kupnju proizvoda. Uz pojačano doba globalizacije i sve veću prisutnost tehnologije, prilike za unaprjeđenje sportske marke su brojne, no, isto tako, uz njih se vežu brojni izazovi koje menadžeri moraju nadići. Važno je uskladiti identitet marke s vrijednostima koje klub predstavlja i pobrinuti se da navijači vide te iste vrijednosti u sportskoj marki. Kroz analize slučaja dodatno je prikazano koliko se dinamično nogometni svijet mijenja te su istaknuti uspješni, a ponekad i neuspješni, primjeri upravljanja sportskom markom. U svrhu istraživanja koristio se izviđajni, odnosno kvalitativni pristup, a primarni podatci prikupljeni su provođenjem dubinskih intervjua, u kojima je instrument istraživanja bio vodič za intervju. Rezultati istraživanja pokazali su da postoji visoka razina svjesnosti oko novih trendova upravljanja markom u području sporta. Nadalje, otkriveno je kako nogometni klubovi često biraju lokalni pristup prema svojoj marki, ali isto tako da se sve više okreću i internacionalnim partnerstvima kako bi dodatno proširili svijest o svojoj marki. Objašnjeno je na koje načine koriste pojedine tehnološke kanale te kako je ponekad zahtjevno stvoriti sadržaj kojeg će šira publika pratiti. Jedan od glavnih izazova ostaje održavanje marke uspješnom, u situacijama kada nogometna ekipa ne pobjeđuje. U konačnici, otkriveno je da će klubovi primarno gledati financijski aspekt sponzorstva, a u idealnim primjerima i druga poklapanja u smislu poslovanja te da će težiti dugoročnim partnerstvima putem kvalitetne komunikacije i njegovanja odnosa.In the world of sports, the brand is considered the most valuable asset of a sports team, while the team's identity provides direction and meaning. Brand and brand management create a strategic lever for creating value for the organization, especially in sports, both from a marketing and financial perspective. As fans identify with their team, their support translates, among other things, into packed stadiums and product purchases. With the new age of globalization and growing presence of technology in sports brand management, there are numerous opportunities for improvement, but also many challenges that managers must overcome. It is important to align the brand's identity with the values that the club represents, but also ensure that fans see these same values in the sports brand. Through case analyses, it is further demonstrated how rapidly the dynamic world of football is changing, highlighting successful, and sometimes unsuccessful, examples of sports brand management. For research purposes, an exploratory, or qualitative approach was used, and primary data was collected through in-depth interviews, where the research instrument was an interview guide. The research results have shown a prominent level of awareness regarding new brand management trends in the field of sports. Furthermore, it has been discovered that football clubs often choose a local approach to their brand, but they are also turning more towards international partnerships to further expand brand awareness. It has been explained how they use various technological channels and how it is sometimes challenging to create content that a wider audience will follow. One of the main challenges remains maintaining the brand's success when the football team is not winning. Ultimately, it has been revealed that clubs will primarily consider the financial aspect of sponsorship, and in ideal cases, other business-related alignments, as they will strive for long-term partnerships through quality communication and relationship nurturing
Challenges In Managing the Sports Brand of Football Clubs
No full textU svijetu sporta marka se smatra najvažnijom imovinom sportske momčadi, a identitet momčadi daje smjer i značenje. Marka i upravljanje markom stvaraju stratešku polugu za stvaranje vrijednosti za organizaciju, a posebno u sportu, kako s marketinškog, tako i s financijskog stajališta. Kako se navijači poistovjećuju sa svojom momčadi, njihova se podrška, između ostalog, pretvara u prepune stadione i kupnju proizvoda. Uz pojačano doba globalizacije i sve veću prisutnost tehnologije, prilike za unaprjeđenje sportske marke su brojne, no, isto tako, uz njih se vežu brojni izazovi koje menadžeri moraju nadići. Važno je uskladiti identitet marke s vrijednostima koje klub predstavlja i pobrinuti se da navijači vide te iste vrijednosti u sportskoj marki. Kroz analize slučaja dodatno je prikazano koliko se dinamično nogometni svijet mijenja te su istaknuti uspješni, a ponekad i neuspješni, primjeri upravljanja sportskom markom. U svrhu istraživanja koristio se izviđajni, odnosno kvalitativni pristup, a primarni podatci prikupljeni su provođenjem dubinskih intervjua, u kojima je instrument istraživanja bio vodič za intervju. Rezultati istraživanja pokazali su da postoji visoka razina svjesnosti oko novih trendova upravljanja markom u području sporta. Nadalje, otkriveno je kako nogometni klubovi često biraju lokalni pristup prema svojoj marki, ali isto tako da se sve više okreću i internacionalnim partnerstvima kako bi dodatno proširili svijest o svojoj marki. Objašnjeno je na koje načine koriste pojedine tehnološke kanale te kako je ponekad zahtjevno stvoriti sadržaj kojeg će šira publika pratiti. Jedan od glavnih izazova ostaje održavanje marke uspješnom, u situacijama kada nogometna ekipa ne pobjeđuje. U konačnici, otkriveno je da će klubovi primarno gledati financijski aspekt sponzorstva, a u idealnim primjerima i druga poklapanja u smislu poslovanja te da će težiti dugoročnim partnerstvima putem kvalitetne komunikacije i njegovanja odnosa.In the world of sports, the brand is considered the most valuable asset of a sports team, while the team's identity provides direction and meaning. Brand and brand management create a strategic lever for creating value for the organization, especially in sports, both from a marketing and financial perspective. As fans identify with their team, their support translates, among other things, into packed stadiums and product purchases. With the new age of globalization and growing presence of technology in sports brand management, there are numerous opportunities for improvement, but also many challenges that managers must overcome. It is important to align the brand's identity with the values that the club represents, but also ensure that fans see these same values in the sports brand. Through case analyses, it is further demonstrated how rapidly the dynamic world of football is changing, highlighting successful, and sometimes unsuccessful, examples of sports brand management. For research purposes, an exploratory, or qualitative approach was used, and primary data was collected through in-depth interviews, where the research instrument was an interview guide. The research results have shown a prominent level of awareness regarding new brand management trends in the field of sports. Furthermore, it has been discovered that football clubs often choose a local approach to their brand, but they are also turning more towards international partnerships to further expand brand awareness. It has been explained how they use various technological channels and how it is sometimes challenging to create content that a wider audience will follow. One of the main challenges remains maintaining the brand's success when the football team is not winning. Ultimately, it has been revealed that clubs will primarily consider the financial aspect of sponsorship, and in ideal cases, other business-related alignments, as they will strive for long-term partnerships through quality communication and relationship nurturing
Chemical and sensory properties of sour cabbage
No full textKarakteristike svježeg kupusa namijenjenog za fermentaciju su čvrste i tvrde glavice s količinom topljive suhe tvari od 3 do 5% i svjetlijom bojom vanjskih listova. Glavice se nakon čišćenja režu u rezance ujednačene širine na stroju za rezanje. Pripremljeni rezanci se važu i miješaju s 2,25 % natrijevog klorida. Temperatura biološke fermentacije je 18-22 °C u tamnom prostoru i u anerobnim uvjetima. Natrijev klorid izdvaja stanični sok zbog osmoze, te se stvaraju uvjeti za razvoj heterofermentacijskih bakterija. Nastala mliječna kiselina i dodan natrijev klorid predstavljaju osnovne čimbenike konzerviranja kupusa. Cilj ovog završnog rada je bio ispitati fizikalno-kemijska i senzorska obilježja pet komercijalnih uzoraka ribanog kiselog kupusa različitih proizvođača, te jednog uzorka iz domaće proizvodnje. U radu su provedena slijedeća ispitivanja: određivanje klorida, titracijske kiselosti, pH vrijednosti te senzorska analiza. Prema rezultatima provedenih ispitivanja utvrđeno je kako su komercijalni uzorci zadovoljavajuće kakvoće i poprilično ujednačeni po ispitanim parametrima. U uzorku iz domaće proizvodnje utvrđen je manji sadržaj NaCl-a i ukupna kiselost. Najviše ocjene po svim senzorskim svojstvima dobio je uzorak kiselog kupusa iz domaće proizvodnj
Challenges In Managing the Sports Brand of Football Clubs
No full textU svijetu sporta marka se smatra najvažnijom imovinom sportske momčadi, a identitet momčadi daje smjer i značenje. Marka i upravljanje markom stvaraju stratešku polugu za stvaranje vrijednosti za organizaciju, a posebno u sportu, kako s marketinškog, tako i s financijskog stajališta. Kako se navijači poistovjećuju sa svojom momčadi, njihova se podrška, između ostalog, pretvara u prepune stadione i kupnju proizvoda. Uz pojačano doba globalizacije i sve veću prisutnost tehnologije, prilike za unaprjeđenje sportske marke su brojne, no, isto tako, uz njih se vežu brojni izazovi koje menadžeri moraju nadići. Važno je uskladiti identitet marke s vrijednostima koje klub predstavlja i pobrinuti se da navijači vide te iste vrijednosti u sportskoj marki. Kroz analize slučaja dodatno je prikazano koliko se dinamično nogometni svijet mijenja te su istaknuti uspješni, a ponekad i neuspješni, primjeri upravljanja sportskom markom. U svrhu istraživanja koristio se izviđajni, odnosno kvalitativni pristup, a primarni podatci prikupljeni su provođenjem dubinskih intervjua, u kojima je instrument istraživanja bio vodič za intervju. Rezultati istraživanja pokazali su da postoji visoka razina svjesnosti oko novih trendova upravljanja markom u području sporta. Nadalje, otkriveno je kako nogometni klubovi često biraju lokalni pristup prema svojoj marki, ali isto tako da se sve više okreću i internacionalnim partnerstvima kako bi dodatno proširili svijest o svojoj marki. Objašnjeno je na koje načine koriste pojedine tehnološke kanale te kako je ponekad zahtjevno stvoriti sadržaj kojeg će šira publika pratiti. Jedan od glavnih izazova ostaje održavanje marke uspješnom, u situacijama kada nogometna ekipa ne pobjeđuje. U konačnici, otkriveno je da će klubovi primarno gledati financijski aspekt sponzorstva, a u idealnim primjerima i druga poklapanja u smislu poslovanja te da će težiti dugoročnim partnerstvima putem kvalitetne komunikacije i njegovanja odnosa.In the world of sports, the brand is considered the most valuable asset of a sports team, while the team's identity provides direction and meaning. Brand and brand management create a strategic lever for creating value for the organization, especially in sports, both from a marketing and financial perspective. As fans identify with their team, their support translates, among other things, into packed stadiums and product purchases. With the new age of globalization and growing presence of technology in sports brand management, there are numerous opportunities for improvement, but also many challenges that managers must overcome. It is important to align the brand's identity with the values that the club represents, but also ensure that fans see these same values in the sports brand. Through case analyses, it is further demonstrated how rapidly the dynamic world of football is changing, highlighting successful, and sometimes unsuccessful, examples of sports brand management. For research purposes, an exploratory, or qualitative approach was used, and primary data was collected through in-depth interviews, where the research instrument was an interview guide. The research results have shown a prominent level of awareness regarding new brand management trends in the field of sports. Furthermore, it has been discovered that football clubs often choose a local approach to their brand, but they are also turning more towards international partnerships to further expand brand awareness. It has been explained how they use various technological channels and how it is sometimes challenging to create content that a wider audience will follow. One of the main challenges remains maintaining the brand's success when the football team is not winning. Ultimately, it has been revealed that clubs will primarily consider the financial aspect of sponsorship, and in ideal cases, other business-related alignments, as they will strive for long-term partnerships through quality communication and relationship nurturing
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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