1,721,047 research outputs found
La città delle Muse. Urbanità/convivialità della Net – City. La struttura dello spazio per i diversi e nuovi comportamenti contemporanei
No full textDiffusione della resistenza mediata da plasmide di tipo qnr, aac(6')-Ib-cr e qepA nel Nord-Est Italia
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Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Emotional shops
No full textNowadays, shops are not anymore places for consumption but micro-worlds of individual and social life.
Selling acquires many and various meanings and the shopping center becomes a cultural and spiritual center.
The choise of a brand is not anymore a choise of consumption but a lifestyle.
Many elements concur in defining the communicative strategies of selling (complex corporate image [1]): advertising, logo, marketing, design of objects, shop windows, promotional events. And all of them seem to become values of life: claim is a motto (“Impossible is nothing” by Adidas); the logo is an identification mark for the consumer-customer (‘swoosh’ by Nike is tattooed on the skin); the testimonials embody models of lifestyle, shops are real experience of life (in Nike Town the product is almost absolutely absent, as it is replaced by videos, motion-pictures and so on, the Golden Arches logo introduces to the magic and fantastic worlds of Mc Donald’s shops).
Shop becomes a space really inhabited and texted, where the communicative strategy is acted by a new spatial perceptive project availing itself of new linguistic instruments of multimedial world, which, by modifying the perceptive experience of the consumer-customer, give him a complex bodily experience, involving his whole sensible sphere.
This emotional and body experience excites particular states of mind and stimulates subtle moods and feelings.
These new tendencies stimulated by the consumption world become unsuppresible features for the consumer-customer.
The choise of a brand embodies the recognition of one own’s identity, the feeling of belonging to a group, the choise of a cer
1. See in V. PASCA, D. RUSSO, Corporate Image, un secolo di immagine coordinata dall’AEG alla Nike, Lupetti, Milano 2005.
2. Theory formulated in 1999 by Bernd Schmitt, who defines 5 categories through which the consumption experience of the consumer-customer happens: certain lifestyle.
These are all strategic factors contributing to the faithfulness of the consumer-customer.
A tacit behaviour agreement is established by consumer and the producing firm.
Concepts such as experimental marketing [2] and sensitive branding [3] are introduced and these notions involve a whole range of sensual experiences only in order to create an emotional link between the consumer-customer and the brand.
Going back to the original meaning of the word “brand” as “mark” or “stamp” [4], the experience the consumer-customer lives in the shops becomes an experience which “marks” or “signs” tangibly and persistently the consumer-customer
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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