1,720,968 research outputs found
Re-evaluating cross-cultural influence on family purchasing behaviours within an emerging market: India
No full textFull Text is available to authenticated members of The University of Auckland only.The research and development, marketing and implementation strategies of a product are developed based on the business’s ability to identify and understand consumers household and family decision making. Marketing researchers and company managers have identified the value of cross-border marketing and product distribution, resulting in them and researchers exploring different socio-cultural changes influencing economies. Emerging markets consumers (eg: Indian) provide new opportunities and challenges for businesses and has increased value in the global marketplace. One of its main consumer segments is the ‘family’. The value of families varies across countries, cultures and individuals. Majority of marketing tactics targeting Indian consumers evolve around the idea of “marketing to the family”. This study re-evaluates the understandings of cross-cultural influences on family purchasing behaviours and contributes to the call for understanding the changes in Indian family consumption behaviour following rapid economic and social transformation. More than one individual is involved in the purchasing process within Indian families. Additionally, their individual social, cultural, historical and physical characteristics affect their behaviours collectively and sometimes conflictingly. This thesis analysed 31 articles published between the period of 1999 and 2019 in high impact journals from multiple domains to address how cross-cultural factors have influenced change in family purchasing behaviours in an emerging market (India). Upon analysis, three primary cross-cultural factors have been identified: Power dynamics, Country of Origin and Consumer Ethnocentrism. An anonymous questionnaire was used to validate key observations and conclusions made in extant literature regarding cross-cultural factors influencing family purchasing. Findings demonstrated the following contributions to cross-cultural family purchasing discussions: The anonymous online questionnaire portrayed the attitudinal perspectives and behaviour of consumers in favour of cross-cultural factors initiating and driving the changes in family purchasing behaviours. Findings agree with some research observing that change in family purchasing behaviours, does not mean a complete transformation from traditional to modern developed/western ideologies as other previous research argues. Instead, traditional and modern family practices co-exist. Secondly, the findings indicate power dynamics are more important in the context of purchasing products within the family compared to being conscious of ethnocentrism and country origin of products. Lastly the findings demonstrate the evolving meanings in family purchasing regarding family and power roles, loyalty to the home country and product features with individuals re-evaluating what constitutes as purchasing within a family
What’s Your Story: Exploring Value Co- Creation Processes in a Collective Marketing Initiative
No full textFull text is available to authenticated members of The University of Auckland only.Vargo and Lusch (2004) propose that the dominant logic in marketing is shifting from the traditional goods dominant logic to one in which intangible resources, co-creation of value and relationships are central. They called this logic a service-dominant perspective. The central tenets of Service dominant logic are that service is the fundamental basis of exchange, and value is co-created by the supplier and the consumer. However, research in the actual practises of firms applying Service dominant logic is lacking. This thesis addresses the research gap by examining the value co-creating practices of firms belonging to a Collective Marketing Initiative. Data was collected from ten semi-structured qualitative interviews, using a multiple case study research design, and the firm as the unit of analysis. The findings show that the key reasons for the firms to join the initiative were market development, and technical collaborations. Although a series of challenges have been identified by the data analyses, the suggestions are directed at firms belonging to Collective Initiatives
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Exploring Digital Disruption in the Global Consumer Healthcare Industry
No full textFull text is available to authenticated members of The University of Auckland only.Over the last several decades, digital technology has driven the ‘creative destruction’ and transformation of low-complexity industries. Now, digital disruption is sweeping across more complex industries in the healthcare sector. Advancing this is the movement of large technology companies into healthcare. While the digital innovation activity of traditional healthcare providers, namely incumbents in the pharmaceutical and medical technology industries, is well documented, little is known about the focus and drivers for the digital innovation strategies of incumbents in the consumer healthcare industry. In response, this study sought to explore digital disruption in the global consumer healthcare industry by examining the digital innovation strategies of consumer healthcare multinationals. The broader technological change literature has demonstrated that the relative nature of discontinuous technological change has important implications for the resources, processes, and values that provide incumbents with competitive advantage. Incumbent firms require dynamic capabilities to respond to ‘competence-destroying’ and ‘disruptive’ technological change in order to avoid being disrupted. While these concepts have been examined in the digital disruption of less complex industries, they have not been examined in the consumer healthcare industry. This thesis addresses this contextual gap and adds to the growing theoretical knowledge on digital disruption. Four theoretical propositions based on the concepts in the technological change and dynamic capabilities literature was developed to guide the empirical phase of this multi-case study, which involved seven indepth interviews, observations and secondary sources. This study provides empirical evidence that digital technology can be considered both ‘competence-destroying’ and ‘disruptive’ to consumer healthcare multinationals with significant implications for existing resources, processes, and values. The findings also imply that the strategies of consumer healthcare multinationals reflect a creative accumulation, rather than a ‘creative destruction’ response. Therefore, consumer healthcare multinationals look to rely on their absorptive capacity developed through existing open innovation capabilities, and organisational ambidexterity at the inter- and intra-organisational level. This study adds to the understanding of consumer healthcare multinational digital innovation strategies, and contributes to the theoretical knowledge about incumbent response to digital disruption in a more complex industrial context. As an exploratory study, it also highlights important areas for investigation in future research
Conceptualising, Operationalising and Transforming Environmental Scanning: Case studies from the New Zealand tertiary education sector
No full textFull text is available to authenticated members of The University of Auckland only.The contemporary global business environment is becoming increasingly complex, turbulent, unpredictable, and overloaded with information. In this context, organisations and their environmental scanning (ES) capabilities are not producing quality information and knowledge with which to feed the strategic planning process – largely because this capability continues to be operationalised as a ‘periodic’ process. This thesis aims to increase the effectiveness of the ES capability, as operationalised in industry. It introduces and analyses the dynamic capability (DC) strategy development framework, due to its focus on operating in dynamic environments. The sensing DC is the first of three classes in this framework. A review of the ES and sensing DC literature reveals that the two constructs share similar characteristics, although research into each of these constructs is currently progressing in parallel. It also shows that their integration is feasible. An empirical investigation is then conducted to determine whether this integration would be feasible within industry, and also whether it would be beneficial. The empirical investigation explores how ES is conceptualised, operationalised and transformed within the New Zealand tertiary education sector. This sector was chosen due to its moderate to high level of dynamism, with implementation of the government’s Tertiary Education Strategy in 2008. The investigation utilises a qualitative exploratory/descriptive approach, by using semi-structured interviews with senior managers of two independent organisations to provide a detailed description of how ES is applied in a contemporary context. The data is developed into a multiple-case study, upon which within-case and cross-case analyses are performed. This study found that senior managers expect ES to take on the characteristics of the sensing DC in practice. The findings of the thesis show that integrating ES into the sensing DC would improve its effectiveness. Firstly, integrating the constructs would unite the two fields of study and remove duplication in their ongoing research. Secondly, this integration would assist organisations in realising that the ES capability can most effectively be applied in dynamic environments when it is being constantly transformed and reconfigured – a central tenet of the sensing DC and the DC framework
Growth Patterns of Scientific Contract Research Organisations
No full textFull text is available to authenticated members of The University of Auckland only
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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