1,720,954 research outputs found
CREATIVE SOCIAL MEDIA CONTENT AND ITS INFLUENCE ON CUSTOMER INTEREST IN BOOTSTRAP SHOESCARE
No full textPenelitian ini bertujuan untuk menganalisis pengaruh konten kreatif media sosial terhadap minat pelanggan dalam menggunakan jasa Bootstrap Shoescare, sebuah UMKM layanan perawatan sepatu di Banjarbaru. Latar belakang penelitian ini adalah semakin dominannya peran platform seperti Instagram dalam pemasaran UMKM dan kebutuhan Bootstrap Shoescare untuk membangun perhatian, interaksi, dan kepercayaan pelanggan. Metode penelitian menggunakan pendekatan kuantitatif dengan desain explanatori, sampel sebanyak 100 responden dipilih melalui purposive sampling (kriteria: pengguna aktif media sosial, berdomisili di Banjarbaru, dan pernah/berpotensi menggunakan jasa). Instrumen berupa kuesioner skala Likert 4 poin yang dikembangkan berdasarkan indikator konten kreatif (nilai edukatif, daya tarik visual, interaktivitas, testimoni autentik) dan teori AIDA/TPB. Analisis data menggunakan uji validitas, reliabilitas, regresi linear sederhana, korelasi Pearson, dan uji t dengan bantuan SPSS. Hasil menunjukkan bahwa konten kreatif media sosial Bootstrap Shoescare berpengaruh positif dan signifikan terhadap minat pelanggan, nilai koefisien determinasi (R² ? 0,532) mengindikasikan bahwa sekitar 53,2% variasi minat pelanggan dapat dijelaskan oleh variabel konten kreatif. Implikasi praktis adalah perlunya fokus pada konten edukatif, visual before–after, interaktivitas, dan testimoni autentik untuk meningkatkan konversi pelanggan.
Kata Kunci: Konten Kreatif, Media Sosial, Minat Pelanggan, Bootstrap Shoescare, InstagramThis study aims to analyze the influence of creative social media content on customer interest in using the services of Bootstrap Shoescare, a micro, small, and medium enterprise (MSME) specializing in shoe care services in Banjarbaru. The background of this research lies in the growing dominance of platforms such as Instagram in MSME marketing and the need for Bootstrap Shoescare to build customer attention, interaction, and trust. The research employed a quantitative approach with an explanatory design. A total of 100 respondents were selected using purposive sampling (criteria: active social media users residing in Banjarbaru who have used or are potential users of the service). The instrument was a four-point Likert scale questionnaire developed based on indicators of creative content (educational value, visual appeal, interactivity, and authentic testimonials) and guided by the AIDA and TPB theories. Data analysis included validity and reliability testing, simple linear regression, Pearson correlation, and t-test using SPSS software. The results indicate that creative social media content has a positive and significant effect on customer interest. The coefficient of determination (R² ? 0.532) suggests that approximately 53.2% of the variance in customer interest is explained by the creative content variable. The practical implication highlights the importance of focusing on educational content, before–after visuals, interactivity, and authentic testimonials to increase customer conversion.
Keywords: Creative Content, Social Media, Customer Interest, Bootstrap Shoescare, Instagram
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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