4 research outputs found
Murdayani, Beti Nurbaiti, Soehardi. "The Effect of the Marketing Mix MSME Products and Sales Volume During the Covid-19 Pandemi"
No full textThis study aims to find out how much influence the marketing mix strategy has on sales volume during
the Covid-19 pandemic on culinary MSMEs located in the North Bekasi area. The population is all
culinary MSMEs in the North Bekasi area amounting to 1060 actors and sampling methods in the cluster
sampling area of North Bekasi amounted to 104 MSMEs. The author uses quantitative methods using
SEM (Structural Equation Modeling) and data analysis used with the Lisrel 8.70 software program. For
primary data obtained through Likert scale with validity, reliability and GOFI test. From the results of
the study obtained the conclusion that the quality of products, prices and location has no effect on sales
volume, only promotional variables that positively affect the sales volume of culinary MSMEs with
micro criteria in North Bekasi
Keywords: Product Quality, Price, Location, Promotion, and Sales Volume
The Effect of the Marketing Mix of MSME Products on Sales Volume During the Covid-19 Pandemic
No full textThis study aims to find out how much influence the marketing mix strategy has on sales volume during
the Covid-19 pandemic on culinary MSMEs located in the North Bekasi area. The population is all
culinary MSMEs in the North Bekasi area amounting to 1060 actors and sampling methods in the cluster
sampling area of North Bekasi amounted to 104 MSMEs. The author uses quantitative methods using
SEM (Structural Equation Modeling) and data analysis used with the Lisrel 8.70 software program. For
primary data obtained through Likert scale with validity, reliability and GOFI test. From the results of
the study obtained the conclusion that the quality of products, prices and location has no effect on sales
volume, only promotional variables that positively affect the sales volume of culinary MSMEs with
micro criteria in North Bekasi
Keywords: Product Quality, Price, Location, Promotion, and Sales Volume
IMPLEMENTATION OF “Freedom to Learn – Independent Campus (MBKM)” PROGRAM AT MUARA GEMBONG
No full textThe aims of this study is to analysis the grand strategy to creat Muara Gembong as The Implementation o f"Merdeka Learning – Independent Campus (MBKM)”. The sources of the study are secondary data originating from books and publications related to "Merdeka Learning – Independent Campus (MBKM)” programs. In writing this paper, the author uses a qualitative research method using a library approach. Qualitative research is a particular tradition in social science that is fundamentally dependent on observing humans in their own area and relating to these people in their language and in their terminology. While the library approach is a study that uses data analysis based on written materials. Library materials in the form of published notes, books, magazines, newspapers, manuscripts, journals or articles. Hope that the results of the study become a influence for next research related to the development of "Merdeka Learning – Independent Campus (MBKM)” programs
