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    MEDIA SOSIAL SEBAGAI SARANA EKSISTENSI DIRI (Reception Analysis Mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Angkatan 2016)

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    The existence of social media made it easier for anyone to publish any activities in any social medias they had. This activity seemed to indicate the desire to be acknowledged by others for the existence of people who actively published each activity. Using the theory of Encoding-Decoding from Stuart Hall, Existentialist Theory of Jean Paul Sartre, and the method of Reception Analysis, 8 (eight) Faculty of Communication Mercu Buana University’s students, class of 2016, gave a view how they produced the meaning of each social media content produced by themselves. The result of this research was not everyone who actively used social media to publish was an existentialist. 1 (one) out of 8 (eight) informants in this study did not belong to any modes in which Sartre is located, 3 (three) informants belonged to the two modes, 2 (two) people belonged to Being-in-itself, 1 (one) person belonged to Being-for-itself, and 1 (one) person belonged to Being-for-others.   Keywords:Social Media, Existence, Existentialist, Encoding-Decoding, Reception Analysis   Abstrak Keberadaan media sosial memudahkan siapapun untuk mempublikasikan setiap kegiatan di sejumlah media sosial yang dimilikinya. Kegiatan ini seolah menunjukkan adanya keinginan untuk diakui oleh orang lain akan eksistensi orang yang aktif mempublikasikan setiap kegiatannya tersebut. Dengan mempergunakan teori Encoding-Decoding dari Stuart Hall, Teori Eksistensialis dari Jean Paul Sartre, dan metode Reception Analysis, terpilih 8 (delapan) orang mahasiswa Fikom Universitas Mercu Buana angkatan 2016 yang telah memberikan pandangan bagaimana mereka memproduksi makna dari setiap konten media sosial yang diproduksi sendiri. Hasil penelitian yaitu tidak semua orang yang aktif menggunakan media sosial untuk mempublikasikannya adalah seorang eksistentialis. 1 (satu) dari 8 (delapan) informan dalam penelitian ini tidak termasuk ke dalam modus cara berada Sartre manapun, 3 (tiga) orang informan termasuk ke dua modus cara berada, 2 (dua) orang termasuk ke dalam modus cara berada Being-in-itself, 1 (satu) orang termasuk ke dalam modus cara berada Being-for-itself, dan 1 (satu) orang termasuk ke dalam modus cara berada Being-for-others.   Kata Kunci: Media Sosial, Eksistensi, Eksistensialis, Encoding-Decoding, Reception Analysis

    PERANCANGAN KONTEN EDUKATIF DI MEDIA SOSIAL

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    Media sosial mengalami perkembangan sangat pesat dengan isi (konten) yang beragam mulai dari informasi yang positif sampai negatif, yang benar sampai yang tidak benar, bahkan berita bohong (hoax). Ada juga konten yang tidakpenting alias tidak mendidik bahkan bisa membawa ke hal yang tidak baik bagi pembacanya, seperti konten pornografi dan kekerasan. Menjelang Pemilu saat ini juga ada konten yang isinya menjelekkan pihak lawan atau yang biasadisebut dengan black campaign atau kampanye hitam. Hal tersebut menjadi perhatian utama dari PKM ini. Dengan target sasaran remaja, walaupun tidak tertutup orang dewasa yang dituntut untuk terus mengawasi anak-anak mereka,PKM ini dimaksudkan untuk memperoleh ide bagaimana merancang konten yang edukatif di media sosial. Dari 19 (Sembilan belas) peserta yang hadir pada PPM kali ini ternyata mampu memberikan ide konten yang bersifat edukatif,yaitu konten mengenai Kampanye Lingkungan dan Kampanye Pemilu yang Positif. Intinya sebagai pengguna mereka pun mampu berkontribusi dalam memberikan ide konten yang baik yang bersifat mendidik, artinya bisa memberikan hal positif kepada para penggunanya

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis

    Dispelling the Myths Behind First-author Citation Counts

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    We conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more sophisticated methods

    Author Index

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    koamabayili/VECTRON-author-checklist: VECTRON author checklist

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    We have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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