1,720,981 research outputs found
Conclusion : future roles of digital corporate communication
No full textThis concluding chapter reflects on five future corporate communication roles emerging from complex developments in technology affecting organisations: (1) Corporate communication as digital community builder (responding to the challenge of polarization and diverse user bubbles affecting organisations’ tangible and intangible assets); (2) Corporate communication as organizational conscience for AI (ensuring AI developments adhere to emotional, empathic and ethical guidance); (3)Corporate communication as digital co-creation enabler (empowering stakeholders’ creative contributions to brands and organisations); (4) Corporate communication as boxturner (moderating stakeholders’ public investigations of the facts behind organizational or brand claims); and (5) Corporate communication as global diplomat (responding to stakeholders’ sociopolitical and nationalistic judgments about organisations’ behaviours in global markets). The chapter critiques these roles and proposes future research directions investigating the positive and negative impact of these emerging roles in different organisational, cultural and societal contexts.peerReviewe
Digital corporate communication and disinformation
No full textDisinformation in the form of half-truths, false information and deliberative lies has always existed (Lewandowsky and van der Linden, 2021). Although there is nothing new in this phenomenon, the novelty is in the speed with which disinformation spreads in the information
environment, as technological development, and, in particular, social media, has allowed a more rapid spread of news (Bovet and Makse, 2019). The aim of this chapter is to address the topic of disinformation and explore the role of digital corporate communication to counter the spread of this dangerous phenomenon. The first part of the chapter consists of a conceptual framework of the disinformation phenomenon: definitions, theories and dimensions are analysed and compared. The chapter then focuses on what is changing as a result of digitalization (i.e., fake news spreading in the communicative overcrowding scenario) and yet what remains the same (i.e., the old threat of disinformation). The risks that disinformation causes for organizations is also discussed. An illustration of how the European Union tackled disinformation surrounding the Covid-19 pandemic is presented. The chapter concludes with implications for practitioners and future research directions regarding this topic
Introduction to the Handbook on Digital Corporate Communication
Full text linkAs masses of digitally savvy stakeholders master the means of 24/7 communication technology, so must communication professionals. This chapter introduces digital corporate communication (DCC) as an important and emerging field of research and practice. Despite the growing yet disparate body of research examining how digital technologies are shaping ways in which organizations and stakeholders communicate with each other, this chapter identifies the need for a more unified body of scholarly knowledge about DCC. It also systematically builds on existing DCC research to offer conceptual clarity of terms such as digital, digitalisation and digital infrastructure, as well as corporate communicationitself, to propose a definition of DCC. It subsequently introduces this handbook’s four over-arching sections that cover: (1) digitally-influenced changes to legacy corporate communication functions, (2) digitally-influenced issues that corporate communication must address, (3) corporate communication’s adoption of digital technologies, and (4) corporate communication’s role in managing digitalization’s effects in society
Digital corporate communication and media relations
No full textThe media relations function continues to be important in today’s complex corporate communication processes. Because the news media reach both mass and niche audiences and influence what and how they think about organizations, they remain an important channel through which organizations reach stakeholders with carefully crafted messages. However, digital transformation has significantly transformed both journalism and media relations. For example, the emergence of digital-only news sites provided organizations with new opportunities to target corporate messages to these sites’ niche audiences. Nevertheless, what has not changed much is that media relations specialists still rely on direct and personal contact with journalists for relationship-building purposes. Furthermore, although digitalization of communication has spawned myriad digital channels through which organizations can by-pass the media’s gatekeeping power, and despite trust in media declining in many countries, mass audiences still turn to news media as a relatively trustworthy source due to the media’s rigorous editorial processes. For this reason, organizations continue to value media relations’ news-influencing function
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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