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A comparative study on the catalytic performance of SiO2 and Al2O3 supported Ru nanoparticles in the sunlight-powered Sabatier reaction
No full textA comparative study on the catalytic performance of SiO2 and Al2O3 supported Ru nanoparticles in the sunlight-powered Sabatier reaction
No full textPlasmon-assisted photocatalytic conversion of carbon dioxide – a demonstration by two case studies
No full textThis work received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement 101015960 (SPOTLIGHT).
This work received financial support from the VLAIO network through the Catalisti Moonshot project D2M
Plasmon-assisted photocatalytic conversion of carbon dioxide – a demonstration by two case studies
No full textThis work received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement 101015960 (SPOTLIGHT).
This work received financial support from the VLAIO network through the Catalisti Moonshot project D2M
Plasmon-assisted photocatalytic conversion of carbon dioxide -a demonstration by two case studies
No full textКоммуникационные технологии в продвижении мультимедийных проектов (на примере проекционного музея «Люмьер-холл»)
No full textАннотация выпускной квалификационной работы Буровой Дарьи Владимировны «КОММУНИКАЦИОННЫЕ ТЕХНОЛГИИ В ПРОДВИЖЕНИИ МУЛЬТИМЕДИЙНЫХ ПРОЕКТОВ (НА ПРИМЕРЕ ПРОЕКЦИОННОГО МУЗЕЯ «ЛЮМЬЕР-ХОЛЛ»)» Н. рук. - Каверина Елена Анатольевна, докт. философских наук, доцент Кафедра рекламы Очная форма обучения Актуальность темы исследования выпускной квалификационной работы. В условиях высокой конкуренции музеи прибегают к цифровым технологиям, создавая новые экспозиции, способные привлечь целевые группы общественности. Новые мультимедиа продукты музеев так же нуждаются в коммуникационном сопровождении средствами рекламы и PR. Степень научной разработанности проблемы. Заявленная тема слабо изучена и мало представлена в научных работах отечественных и зарубежных авторов. Несмотря на то, что учреждения культуры переживают трансформацию, мультимедиа проекты − новое явление на российском рынке, которое еще не изучалось подробно. Данная работа вносит исследовательский вклад, и имеет теоретическое и практическое значение. Методы исследования. Неформализованный анализ документов, мониторинг, контент-анализ, анализ конкурентной среды. Объектом исследования является коммуникационная деятельность современного музея. Предметом исследования – коммуникационные технологии, которые используются первым проекционным музеем России, «Люмьер-Холлом», для продвижения мультимедиа проектов. Цель выпускной квалификационной работы – выявить актуальные коммуникационные технологии, используемые в продвижении мультимедиа проектов в современном частном музее. Основные задачи: определить специфику коммуникационной деятельности в сфере культуры; выявить особенности функционирования современного музея как субъекта социокультурного пространства; сравнить и проанализировать коммуникационные технологии, применяемые для коммуникационного сопровождения мультимедиа проектов в России; разработать комплекс рекомендаций по применению коммуникационных технологий в продвижении мультимедиа проектов для будущих кампаний проекционного музея «Люмьер-Холл». Теоретическая база исследования представлена на основе результатов анализа специальной литературы. Автором были изучены работы: Т.В. Козловой, В.Н. Домнина, Т.Гэда, Н.Жвитиашвили, Дж. Траута, Ф. Котлера и Дж. Шефф. Кроме того, были изучены работы зарубежных и отечественных авторов в области рекламных и PR-коммуникаций в целом − Д.П. Гавры, А.Д. Кривоносова, Г.Л.Тульчинского и аналитические статьи, опубликованные в российских и зарубежных научных журналах. Эмпирическая база исследования представлена на основе результатов анализа внутренней документации (отчёты о посещаемости и продажах, книга жалоб и предложений, планы продвижения и др.); печатной рекламной продукции музея; материалов, представленных в СМИ; мониторинга и контент-анализа страниц в социальных сетей и веб-сайтов музеев, ключевых субъектов мультимедиа проектов в России, материалов коммуникационных кампаний. Структура работы: введение, две главы, заключение, список литературы, приложения. Основные результаты исследования представлены в виде выявленных технологий и методов продвижения мультимедиа в сфере культуры. К наиболее популярным методам продвижения можно отнести: кросс-маркетинг, event-менеджмент, direct- маркетинг, SMM, нативную рекламу, а также традиционные методы рекламы (реклама в вагонах метро, на эскалаторах метрополитена, наружная реклама, распространение рекламных и PR-материалов в СМИ).Abstract from the graduation paper by Burova Daria Vladimirovna «COMMUNICATION TECHNOLOGIES OF PROMOTION OF MULTIMEDIA PROJECTS (IN CASE OF PROJECTIVE MUSEUM «LUMIERE HALL»)» Scientific adviser – Kaverina Elena Anatolievna, Doctor of Philosophical Sciences Department of the Advertising Full-time education The relevance of the conducted research. In terms of high competition at the market, museums recourse to digital technologies, creating new expositions that can attract target groups of the public. New multimedia products of museums also need communication support by force of advertising and PR. The degree of scientific elaboration of the issue. The stated issue has been poorly studied and is poorly represented in the scientific works of domestic and foreign authors. Despite of the fact that cultural institutions are undergoing transformation, multimedia projects are new phenomenon at the Russian market, which has not been studied in detail. This work makes a research contribution, and has a theoretical and practical significance. The following research methods were used: non-algorithmic analysis of documents, monitoring, content analysis, competitor analysis. The object of the research is communication activity of modern museum. The subject of the research is communication technologies which are used for promotion of multimedia projects by the first projective museum in Russia «Lumiere-Hall». The purpose of the research is to identify relevant communication technologies, which are used in promotion of multimedia projects in modern private museum. The objectives of the thesis: to identify specificity of communication activity in cultural sphere; to compare and analyze the communication technologies which are used for communication campaign of multimedia projects in Russia to explore the museum as a subject of communication; to develop a set of recommendations on the appliance of communication technologies in the promotion of multimedia projects for future campaigns of the projective museum «Lumiere-Hall». The theoretical foundation of the research based on the results of analysis of professional literature and analytical articles published in Russian and foreign scientific journals. The author has studied the works of following authors: T. Kozlova, V.N. Domnin, T. Ged, N. Zhvitiashvili, J. Traut, F. Kotler and J. Scheff. The author has studied the works of foreign and domestic authors in the field of advertising and PR communications D.P. Gavra, A.D. Krivonosov, G.L.Tulchinsky. The empirical foundation of the research based on the results of: analysis of internal documentation, (reports on attendance and sales, a book of complaints and suggestions, promotion plans, etc.), analysis of printed promotion materials, analysis of publications in mass media, monitoring and content analysis of museums’ social networks and websites, analysis of core multimedia projects in Russia, analysis of materials of communication campaigns. The structure of the work is determined by its purpose and objectives, consists of an introduction, two chapters, conclusion, list of references and annexes. The main results of the research are presented in the form of identified technologies and methods for promoting multimedia projects in the cultural sphere. The most popular methods of promotion are cross-marketing, event-marketing, direct marketing, SMM, native advertising, coupled with traditional methods of advertising (advertising in subway cars, subway escalators, outdoor advertising, distribution of advertising and PR-materials in mass-media
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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