1,721,034 research outputs found
Business Model Innovation and Dynamic Capabilities: a literature review based on a bibliometric analysis
No full textThis review article originates from the need of studying how firms can survive in the current business
system, characterized by continuous changes and disruptions. Business model innovation (BMI) and
Dynamic capabilities (DCs) are widely assumed to be crucial to overcome obstacles and changes ham-
pering the survival of the firm. As the research on BMI and DCs have expanded in multiple directions,
both jointly and not, we argue that a systematic process to identify and organize the trends present is re-
quired. A bibliographic coupling analysis and a research focus parallelship network analysis let manage
a large number of papers, dividing them in four clusters, and selecting the most relevant papers per
each cluster. A systematic literature review of the theme emerged within each cluster will offer detailed
future research directions on BMI and DCs in the areas of sustainability (and digitization), SMEs, open
innovation, and servitization
Social network analysis per una lettura innovativa della letteratura della marketing orientation
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From product to service: exploring the main barriers of servitization in the Italian footwear industry
No full textScientific collaboration framework of BRICS countries: an analysis of international coauthorship
No full textInternational scientific collaboration is strategic for the growth of a country, in particular for developing countries. Among these ones the five Brazil, Russia, India, China and South Africa (BRICS) have a relevant role, also because they are joined in an association to foster mutual development. The present article studies the network of international scientific collaborations existing around the five BRICS. It does so considering the number of coauthored scientific product having authorship shared between two different countries of a group of 70: the five BRICS plus 65 countries strongly collaborating with them. Absolute numbers of coauthored scientific products are arranged in a contingency table, and Probabilistic Affinity Indexes (chosen due to size independency) are then calculated. Indexes show the relative strength of inter-BRICS collaborations with respect to the network surrounding the five countries. At the end of the work obtained results are discussed and commented, and policy suggestions are offered
The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
No full textIn this paper we discuss the strategic importance of communication and Intranet for theItalian Small and
Medium Enterprise (SMEs). We analyse the case of Fornari SpA, an Italian medium size clothing and
shoes manufacturer that uses internet as a communication tool. Theaim of this study is to understand the
potential of internet in a specific case and to understand whether internet is a strategic tool or only an
operative tool. The firm currently uses two applications of internet: extranet and intranet. The analysis
underlines the importance of marketing competences and training that are absolutely necessary to make
the most effectiveand efficient use of the internet potential
La dimensione relazionale nei siti web delle agenzie di viaggio on-line
No full textThis paper stresses the importance of the role of travel agency websites promoting travel, identifying key variables and relative dimensions.Many models exist in current literature regarding site construction which in most cases neglect the importance of relational dimension to website customer satisfaction.Thus, a survey was carried out to confirm the importance of the relation dimension role.It is drawing on these results that some managerial implications emerge for travel agencies websites and web agency employees
L'implementazione dei servizi in iGuzzini illuminazioni
Full text linkObiettivo del paper: approfondire il fenomeno della servizitation dal punto di vista delle attività di implementazione dei processi di service management.
Metodologia: caso studio singolo sviluppato su una grande azienda italiana del settore del lighting , realizzato seguendo rigorosamente le indicazioni della letteratura sul metodo dei casi.
Risultati: dall’analisi emergono l’importanza della cultura del servizio, di risorse umane dedicate, di strumenti multimediali, di continui processi di formazione interna ed esterna e, soprattutto, la criticità del coinvolgimento del prescrittore.
Limiti della ricerca: considera un solo caso e quindi non possono essere effettuate generalizzazioni.
Implicazioni pratiche: fornisce spunti di riflessione e idee operative d’ausilio ai manager delle imprese manifatturiere che intendono riqualificare la propria offerta di valore.
Originalità del lavoro: il contributo arricchisce la tradizionale prospettiva di analisi del “sistema di offerta incrementata” di Grönroos, mostrando come in un mercato complesso la creazione del valore necessiti del coinvolgimento di prescrittori (architetti, ingegneri, light designer) ed altri attori del canale (distributori, installatori)
Antecedenti e moderatori della relazione fra entrepreneurial marketing orientation e customer retention
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