1,720,966 research outputs found
Effects of DMO Coordination on Destination Brand Identity: A Mixed-Method Study on the City of Edinburgh
No full textAcademic literature has paid little attention to stakeholder coordination and branding from a supply-side perspective. This article tries to fill this gap by applying the concept of internal brand strength to destination brands and analyzing whether stakeholder coordination has an impact on the destination brand. A mixed-method design involving stakeholders working within Edinburgh, Scotland, revealed that within the city there is mixed commitment to the brand, and some coordination mechanisms appear more useful than others for ensuring that stakeholders are committed to and adopt brand values in their work. This article makes apparent that internal communication and "socialization" processes are fundamental activities to which destination marketing organization (DMO) managers should pay attention if they want stakeholders to become committed to the destination brand values and adopt them in their work. © 2012 SAGE Publications
Coordinating relationships among destination stakeholders: Evidence from edinburgh (UK)
No full textTourism destination governance is a topic that has been attracting the interest of scholars in the tourism field due to the difficulties associated with the management of destinations that are characterized by high fragmentation. Nevertheless, there is a lack of studies addressing the topic of the stakeholder coordination that is needed so that all stakeholders work towards the development and promotion of the destination in a comprehensive and unique way. The present research aims to explore this somewhat neglected area of tourism research by studying how stakeholders working within a destination are coordinated. In order to achieve this aim, a case study approach on the city of Edinburgh in Scotland was applied. Two partnerships were studied: one was responsible for promoting the city as a place to live, invest, work, and study, and the other was responsible for the city's tourism development. Secondary data such as documents and reports from the two partnerships were analyzed and primary data were collected through 12 semistructured interviews with people involved in one or both partnerships. The results show that coordination needs to be carried out by adopting several mechanisms that can be used in conjunction in order to complement each other. © 2013 Cognizant Comm. Corp
How Do Perceptions Towards Italian Organized Crime Affect Travelling Behaviour? A Cross-Cultural Analysis
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Destination governance and internal branding as antecedents of destination brand development: an exploratory study on Edinburgh
No full textDestination governance, DMO coordination of stakeholders and internal branding can be considered as pre-conditions necessary for the development of a successful destination brand. Nevertheless, how the DMO coordinates stakeholders and the relationships existent between destination governance and branding have been topics neglected so far. Adopting a supply side perspective, this paper highlights the mechanisms that a DMO can use for coordinating stakeholders and make an attempt to explain how internal branding and coordination have an impact on the destination brand. In order to study these topics a case-study methodology based on qualitative methods was applied to the city of Edinburgh
Destination branding development: linking together supply-side and demand-side perspectives
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The European Timeshare Consumer in the Twenty-First Century
No full textThis paper outlines the results of the most recent pan-European survey of timeshare and its owners. The paper begins by placing timeshare in context of the European leisure sector and outlining previous research on timeshare. It then goes on to examine the results of a major survey of timeshare owners and the industry. The results unveil the profile of timeshare owners in Europe, their purchasing behaviour and their future intentions; it also looks into the satisfaction of the timeshare experience. The survey demonstrates that timeshare represents a significant sector of the European accommodation market a d that in general, consumers have a high satisfaction rate with their use of timeshare. © 2011 John Wiley & Sons, Ltd
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