110 research outputs found
Book Extract: "Laughter in the Dark: Egypt to the Tune of Change" by Yasmine El Rashidi
No full textPRAISE FOR Laughter in the Dark
“Laughter in the Dark is a brilliantly composed portrait of Egypt’s answer to hip-hop—and how it functions as a musical genre, economic engine, and cultural force amid the restrictions of an increasingly authoritarian regime. Meticulously reported and elegantly written, it’s a must-read for any global citizen.” –ZACK O’MALLEY GREENBURG, author of Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office
“In Laughter in the Dark, Yasmine El Rashidi provides a brisk, brilliant, and brave portrait of young Egyptians simmering under the weight of President Abdel Fattah El-Sisi’s repressive dictatorship and reveals the stark inequality between the rulers and the ruled.” –BASHARAT PEER, author of A Question of Order: India, Turkey, and the Return of Strongme
Tinjauan Hukum Islam Eyelash Extension Di Salon Yasmine Beauty
No full textThis research was made to determine the causes of Muslim women doing eyelash extensions at Yasmine Beauty salon, eyelash extension processes at Yasmine Beauty salons, and the law of eyelash extension services in fiqih muamalah consumers know the Islamic law of eyelash extension. The method used in this research is qualitative research starting with editing and classifying data. Data editing is done to find out whether or not and whether or not the data is collected. While the classification of data is done to sort out data to make it easier for authors to perform analysis. The data analysis that the author does is a qualitative method, which is to explain all the data on the subject matter clearly and systematically. The steps taken are to collect data related to the installation of eyelashes (eyelash extension), how the law of planting eyelashes (eyelash extension) in fiqh muamalah, then analyzed based on these data. The cause of Muslim women doing eyelash extensions at the Yasmine Beauty salon is because of several things such as following trends and because of the demands of work. The eyelash extension process at Yasmine Beauty salon is to clean the eyelids, install eye tape/roll tape, apply primer, pour glue, flatten the eyelashes, install eyelash extension, and the last is to tidy up the eyelashes. Some of the customers know about the law of eyelash planting, but there are also those who do not know the law of eyelash planting. The review of Islamic law on eyelash wages at the Yasmine Beauty salon concludes that eyelash extensions are 'Urf fasîd (damaged): That is something that is commonly done by the community, but it is against the Shari'a so that it justifies the haram or forbids the halal. For example, eyelash extensions are still illegal, but many people continue to use eyelash extensions so that people think they are halal even though in law it is still haram
Orientation Commerciale de la Marque et Marketing d’Influence : un Dilemme de Crédibilité Perçue par les Consommateurs Marocains
No full textInfluencer marketing has emerged as a key strategic communication tool for brands, enabling them to reach targeted audiences through partnerships with influencers capable of shaping purchasing behavior. However, this practice raises a significant credibility dilemma, especially in environments where consumers are increasingly critical of sponsored content. The main challenge lies in the tension between the brand’s commercial intent and consumers’ expectations for authenticity and trustworthiness. This dilemma becomes even more pronounced when partnerships appear misaligned or driven solely by financial incentives. This study draws on two main theoretical frameworks: source credibility theory, which highlights the importance of the perceived expertise and trustworthiness of the communicator, and congruence theory, which suggests that a perceived fit between the brand and the influencer enhances persuasive impact. A qualitative study was conducted with 25 Moroccan consumers to explore their perceptions of influencer credibility in a commercially oriented communication context. The findings reveal that perceived credibility is strongly influenced by the perceived congruence between the brand and the influencer, the transparency of the message, and the perceived balance between commercial intent and authenticity. These insights offer valuable reflections for brands aiming to build credible and sustainable influence strategies.
JEL codes: D83, D91 M31, M37.
Paper type: qualitative exploratory studyLe marketing d’influence s’impose aujourd’hui comme un levier stratégique de communication incontournable des marques. Il permet aux entreprises de toucher des audiences ciblées à travers des partenariats avec des influenceurs capables d’influencer les comportements d’achat. Toutefois, cette pratique soulève un véritable dilemme de crédibilité, particulièrement perceptible dans les environnements où les consommateurs deviennent de plus en plus exigeants face aux contenus sponsorisés. L’enjeu principal réside dans la tension entre les intentions commerciales de la marque et les attentes de crédibilité et de sincérité des consommateurs. Ce dilemme s’intensifie lorsque les partenariats manquent d’alignement ou semblent uniquement motivés par des intérêts financiers. L’analyse s’appuie sur deux cadres théoriques principaux : la théorie de la crédibilité de la source, qui met en avant l’importance de l’expertise et de la fiabilité perçue de l’émetteur, et la théorie de la congruence, qui postule qu’une correspondance perçue entre la marque et l’influenceur favorise la persuasion. Une étude qualitative a été menée auprès de 25 consommateurs marocains. Les résultats révèlent que la crédibilité perçue est fortement influencée par la congruence perçue entre la marque et l’influenceur, la transparence du message, ainsi que par la perception d’un équilibre entre intérêt commercial et sincérité. Ces résultats offrent des pistes de réflexion pour les marques en quête d’influence crédible et durable.
Classification JEL : D83, D91 M31, M37.
Type de papier : étude exploratoire qualitativ
Orientation Commerciale de la Marque et Marketing d’Influence : un Dilemme de Crédibilité Perçue par les Consommateurs Marocains
No full textInfluencer marketing has emerged as a key strategic communication tool for brands, enabling them to reach targeted audiences through partnerships with influencers capable of shaping purchasing behavior. However, this practice raises a significant credibility dilemma, especially in environments where consumers are increasingly critical of sponsored content. The main challenge lies in the tension between the brand’s commercial intent and consumers’ expectations for authenticity and trustworthiness. This dilemma becomes even more pronounced when partnerships appear misaligned or driven solely by financial incentives. This study draws on two main theoretical frameworks: source credibility theory, which highlights the importance of the perceived expertise and trustworthiness of the communicator, and congruence theory, which suggests that a perceived fit between the brand and the influencer enhances persuasive impact. A qualitative study was conducted with 25 Moroccan consumers to explore their perceptions of influencer credibility in a commercially oriented communication context. The findings reveal that perceived credibility is strongly influenced by the perceived congruence between the brand and the influencer, the transparency of the message, and the perceived balance between commercial intent and authenticity. These insights offer valuable reflections for brands aiming to build credible and sustainable influence strategies.
JEL codes: D83, D91 M31, M37.
Paper type: qualitative exploratory studyLe marketing d’influence s’impose aujourd’hui comme un levier stratégique de communication incontournable des marques. Il permet aux entreprises de toucher des audiences ciblées à travers des partenariats avec des influenceurs capables d’influencer les comportements d’achat. Toutefois, cette pratique soulève un véritable dilemme de crédibilité, particulièrement perceptible dans les environnements où les consommateurs deviennent de plus en plus exigeants face aux contenus sponsorisés. L’enjeu principal réside dans la tension entre les intentions commerciales de la marque et les attentes de crédibilité et de sincérité des consommateurs. Ce dilemme s’intensifie lorsque les partenariats manquent d’alignement ou semblent uniquement motivés par des intérêts financiers. L’analyse s’appuie sur deux cadres théoriques principaux : la théorie de la crédibilité de la source, qui met en avant l’importance de l’expertise et de la fiabilité perçue de l’émetteur, et la théorie de la congruence, qui postule qu’une correspondance perçue entre la marque et l’influenceur favorise la persuasion. Une étude qualitative a été menée auprès de 25 consommateurs marocains. Les résultats révèlent que la crédibilité perçue est fortement influencée par la congruence perçue entre la marque et l’influenceur, la transparence du message, ainsi que par la perception d’un équilibre entre intérêt commercial et sincérité. Ces résultats offrent des pistes de réflexion pour les marques en quête d’influence crédible et durable.
Classification JEL : D83, D91 M31, M37.
Type de papier : étude exploratoire qualitativ
Orientation Commerciale de la Marque et Marketing d’Influence : un Dilemme de Crédibilité Perçue par les Consommateurs Marocains
No full textInfluencer marketing has emerged as a key strategic communication tool for brands, enabling them to reach targeted audiences through partnerships with influencers capable of shaping purchasing behavior. However, this practice raises a significant credibility dilemma, especially in environments where consumers are increasingly critical of sponsored content. The main challenge lies in the tension between the brand’s commercial intent and consumers’ expectations for authenticity and trustworthiness. This dilemma becomes even more pronounced when partnerships appear misaligned or driven solely by financial incentives. This study draws on two main theoretical frameworks: source credibility theory, which highlights the importance of the perceived expertise and trustworthiness of the communicator, and congruence theory, which suggests that a perceived fit between the brand and the influencer enhances persuasive impact. A qualitative study was conducted with 25 Moroccan consumers to explore their perceptions of influencer credibility in a commercially oriented communication context. The findings reveal that perceived credibility is strongly influenced by the perceived congruence between the brand and the influencer, the transparency of the message, and the perceived balance between commercial intent and authenticity. These insights offer valuable reflections for brands aiming to build credible and sustainable influence strategies.
JEL codes: D83, D91 M31, M37.
Paper type: qualitative exploratory studyLe marketing d’influence s’impose aujourd’hui comme un levier stratégique de communication incontournable des marques. Il permet aux entreprises de toucher des audiences ciblées à travers des partenariats avec des influenceurs capables d’influencer les comportements d’achat. Toutefois, cette pratique soulève un véritable dilemme de crédibilité, particulièrement perceptible dans les environnements où les consommateurs deviennent de plus en plus exigeants face aux contenus sponsorisés. L’enjeu principal réside dans la tension entre les intentions commerciales de la marque et les attentes de crédibilité et de sincérité des consommateurs. Ce dilemme s’intensifie lorsque les partenariats manquent d’alignement ou semblent uniquement motivés par des intérêts financiers. L’analyse s’appuie sur deux cadres théoriques principaux : la théorie de la crédibilité de la source, qui met en avant l’importance de l’expertise et de la fiabilité perçue de l’émetteur, et la théorie de la congruence, qui postule qu’une correspondance perçue entre la marque et l’influenceur favorise la persuasion. Une étude qualitative a été menée auprès de 25 consommateurs marocains. Les résultats révèlent que la crédibilité perçue est fortement influencée par la congruence perçue entre la marque et l’influenceur, la transparence du message, ainsi que par la perception d’un équilibre entre intérêt commercial et sincérité. Ces résultats offrent des pistes de réflexion pour les marques en quête d’influence crédible et durable.
Classification JEL : D83, D91 M31, M37.
Type de papier : étude exploratoire qualitativ
Yasmine Chami, une écriture de l’intranquilité
No full textYasmine Chami’s fictional work is made of the meticulous exploration of the sphere of the intimate in the manner of a caving of the consciousness of being in the world. A narrative motif in particular comes off for the systematic nature of its occurrences, that of abandonment (of the woman by her spouse). This leitmotiv strikingly crystallizes the fragility of couple bonds and inevitably induces a profound questioning of the relationships between women and men and the representations that underlie them. In order to shed new light on the life path of her heroines, the author mobilizes a multifaceted imagination. In the present study, the focus will be primarily on the ingenious use she makes of storytelling and mythology as major narrative springs which allow the work to unfold simultaneously on the intimate and the universal level
OBITUARY: Yasmine Ryan—a sketch of an extraordinary journalist’s international career
No full textThere is yet much to learn from journalist Yasmine Ryan’s experience, who died tragically in conflicted circumstances in Istanbul, Turkey, on 30 November 2017 after a stellar career reporting in international conflict zones, from the Pacific to the Middle East. One element is relevant to journalism and communications curriculum. We all live in complex times, and for those who choose to exercise their professional craft in regions of conflict, there is a clear need to develop an awareness of how dangerous situations impact on us. The author of this article argues that professional development in this specific area of journalist safety must be designed to provide the individual an ability to self-assess and determine what kind of help is needed and how to access it before a crisis (whether internal or external) erupts
Family, Socialization and Migration in Norwegian-Pakistani Families: A Study of the First and the Second Generation
No full textSummary Author s name: Yasmine Shakari Title: Family, Socialization and Migration in Norwegian-Pakistani Families: A Study of the First and the Second Generation Supervisor: Øystein Gullvåg Holter Co-supervisor: Thomas Walle Aim of study: This thesis seeks to obtain knowledge about 1) how the first generation of Norwegian-Pakistanis were raised in Pakistan in terms of socialization of gender roles, 2) how the second generation of Norwegian-Pakistanis have been raised here in Norway, and 3) if there are any alterations or continuation of traditions regarding the socialization of gender roles from one generation to the next. The purpose of the study was to look at the childrearing structures within Norwegian-Pakistani families on the basis of the first and the second generation of Norwegian-Pakistani s own situational descriptions and experiences. Method: I have used interviews from Norsk Folkemuseum s database of 6 male and 6 female informants from the first generation. I conducted qualitative research interview of 3 male and 3 female informants from the second generation. Theoretical perspectives: I have used relevant theories and research on Norwegian-Pakistanis and related subjects such as migration, religion, culture, childrearing, and socialization of gender roles, etc. Findings: Four main patterns have been discovered through my material; 1) there is a persistence and centrality of religion found in both generations, 2) there are clear changes found within both generations and also from one generation to the other, 3) the importance of family is evident in both generations, but there are also variations between families as they tend to differ in terms of marriage patterns, traditions and socialization of gender roles, and 4) women working and education is essential for change, as Norwegian-Pakistani women working outside the private sphere can effect the traditional gender roles at home, and education postpones marriage plans and hence cause alterations of traditions
An examination of real-time covariates of motivation to quit smoking
No full textThis study explored the stability of motivation to quit during an assisted smoking cessation attempt and tested the hypothesis that changes in self-efficacy, nicotine withdrawal, and positive smoking expectancies would predict changes in motivation to quit smoking. We used Ecological Momentary Assessment (EMA) data from a randomized clinical trial examining the effects of withdrawal exposure on smoking cessation success. Ninety-three adult smokers trying to quit smoking were randomized to either standard treatment (nicotine patch and individual counseling) or standard treatment plus pre-cessation withdrawal exposure through practice quitting sessions. Participants reported their moment-to-moment willingness to work hard at quitting (motivation), confidence in ability to quit smoking (self-efficacy), positive smoking expectancies, negative affect, and additional withdrawal items. Reports were prompted three times per day, beginning two weeks before the quit date and continuing for one week post-quit. Hierarchical linear models indicated that baseline motivation to quit predicted real-time (time-varying) motivation to quit before, but not after the quit date, regardless of smoking status. During the two weeks pre-quit, motivation fluctuated over time as an average trend across participants when measured every 24 hours. During the same period, there was significant individual variability in real-time motivational patterns over time. These findings did not appear during the first week post-quit, however. Time-varying self-efficacy predicted contemporaneous real-time motivation to quit pre- and post-quit. Recent smoking was negatively related to motivation to quit after the quit day, but not pre-quit. Withdrawal symptoms and positive smoking expectancies were not significantly related to motivation to quit. Withdrawal exposure treatment also did not show a significant effect on motivation. More research is needed to assess the effect of fluctuations in motivation on cessation success.M.S.Includes bibliographical referencesby Yasmine Oma
Developing an Intersectional Framework: Engaging<i>the Decenter</i>in Language Studies
No full textThe author explores how current scholarship has investigated diversified identities and identification practices using a variable-by-variable approach. This kind of approach focuses on developing in-depth understandings of particular variables of identity, such as race and gender. However, this kind of approach has also limited language studies engagement with diversified identities and identification practices. The author argues for a variable-with-variable or intersectional approach to develop more complex, nuanced ways of understanding these identities and identification practices within the nexus of language studies. The approach attempts to retheorize K. W. Crenshaw’s (1993) intersectionality for the language classroom by proposing the concept of the decenter, or the potentially productive spaces in which forgotten and unintelligible experiences can be perceived. The author discusses how this concept encourages us to investigate identity and identification practices in innovative ways through a careful, multilayered analysis of classroom and focus group interactions from her 200-level composition course for multilingual learners
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