32 research outputs found
Le secteur informel au Maroc, terrain propice d’intelligence collective: Cas du marché de Derb Ghallef
No full textBy leaving of the principle that the collective intelligence emerges in particular from short groups where the exchanges are more fruitful. This research has for object to understand the mechanisms of functioning and communication of the actors of the Moroccan informal sector, through a investigation of ground in the market from Derb Ghallef to Casablanca and to show that the actors of this market, develop tools and methods of intelligence and collective actions raising practices of the collective intelligence.En partant du principe que l’intelligence collective se manifeste en particulier dans des groupes de petite taille où les échanges sont plus fructueux, cette recherche a pour objet de comprendre les mécanismes de fonctionnement et de communication des acteurs du secteur informel marocain, à travers une enquête de terrain dans le marché inofrmel de Derb Ghallef à Casablanca et de montrer que les acteurs de ce marché, développent des outils et méthodes d’intelligence et d’action collectives relevant des pratiques de l’intelligence collective
LA RESPONSABILITÉ SOCIÉTALE COMME LEVIER STRATÉGIQUE DE LA RÉPUTATION D’ENTREPRISE: PRINCIPES, MÉCANISMES ET ENJEUX
No full textL’article analyse la relation complexe et stratégique entre la responsabilité sociétale des entreprises et la gestion de la réputation d’entreprise. La réputation est présentée comme un actif immatériel multidimensionnel, résultant de la perception socio-culturelle et de la crédibilité collective auprès des parties prenantes. La RSE, intégrée dans la stratégie globale de l’organisation, devient un levier essentiel pour renforcer la confiance, la légitimité et la différenciation concurrentielle. La crédibilité de la démarche RSE repose sur l’authenticité, la transparence, et l’engagement cohérent dans des actions concrètes, afin d’éviter les risques de greenwashing qui peuvent nuire à la réputation. La gestion stratégique de la RSE nécessite une approche intégrée, proactive et authentique, impliquant une communication sincère, une gouvernance solide, ainsi qu’une implication continue des parties prenantes. Donc, l’article souligne que l’impact de la RSE sur la réputation varie selon le contexte sectoriel, culturel et réglementaire, nécessitant une adaptation empirique attentive pour maximiser ses effets positifs
THREE ESSAYS ON INTERNATIONAL ASSET PRICING
No full textThe common thread running through my research is to explore the asset price dynamics across countries and across asset classes. In the first chapter of this thesis, I apply Newton's law of universal gravitation to investigate the determinants of the bilateral relationships in returns. Examining the gravity effect in a large set of countries, I find that the size of economies and geographical distance are significant determinants of the contemporaneous as well as the lead-lag correlation patterns observed in stock returns across countries. In addition, decomposing stock market returns into cash-flow and discount-rate news shows that the international transmission of country specific news is more pronounced through discount-rate news, and that the size of economies and geographical distance are significant determinants for both components of returns.
In the second chapter, based on a joint work with Redouane Elkamhi and Mikhail Simutin, we propose a diversification approach that exploits the global connectedness of developed countries to gain exposure to emerging countries' overall economies rather than their shallow equity markets. In doing so, we demonstrate that developed markets still offer substantial diversification benefits beyond those available through equity indices, contrary to a large body of literature claiming that the benefits of international diversification via developed markets have dramatically declined. Our results also suggest that relying on equity indices to assess diversification benefits understates diversification gains.
The third chapter explores the potential risk of investing in global markets. Specifically, my co-author Redouane Elkamhi and I study the two widely-known speculation strategies in the FX market, carry and momentum trades, and provide a risk-based explanation for the excess returns. We construct a common factor that drives correlation across international equity markets and show that the cross-sectional variations in the average excess returns across carry and momentum portfolios can be explained by different sensitivities to our correlation factor. By using a factor constructed from the equity market to explain abnormal return in the FX market, these findings shed light on the important linkage across the two markets through equity correlations as a main instrument of the aggregate risk.Ph.D
THREE ESSAYS ON INTERNATIONAL ASSET PRICING
No full textThe common thread running through my research is to explore the asset price dynamics across countries and across asset classes. In the first chapter of this thesis, I apply Newton's law of universal gravitation to investigate the determinants of the bilateral relationships in returns. Examining the gravity effect in a large set of countries, I find that the size of economies and geographical distance are significant determinants of the contemporaneous as well as the lead-lag correlation patterns observed in stock returns across countries. In addition, decomposing stock market returns into cash-flow and discount-rate news shows that the international transmission of country specific news is more pronounced through discount-rate news, and that the size of economies and geographical distance are significant determinants for both components of returns.
In the second chapter, based on a joint work with Redouane Elkamhi and Mikhail Simutin, we propose a diversification approach that exploits the global connectedness of developed countries to gain exposure to emerging countries' overall economies rather than their shallow equity markets. In doing so, we demonstrate that developed markets still offer substantial diversification benefits beyond those available through equity indices, contrary to a large body of literature claiming that the benefits of international diversification via developed markets have dramatically declined. Our results also suggest that relying on equity indices to assess diversification benefits understates diversification gains.
The third chapter explores the potential risk of investing in global markets. Specifically, my co-author Redouane Elkamhi and I study the two widely-known speculation strategies in the FX market, carry and momentum trades, and provide a risk-based explanation for the excess returns. We construct a common factor that drives correlation across international equity markets and show that the cross-sectional variations in the average excess returns across carry and momentum portfolios can be explained by different sensitivities to our correlation factor. By using a factor constructed from the equity market to explain abnormal return in the FX market, these findings shed light on the important linkage across the two markets through equity correlations as a main instrument of the aggregate risk.Ph.D
Exploring User-Generated Content In Tourism: Insights From Moroccan Travelers
No full textABSTRACT
User-Generated Content (UGC) has significantly transformed the tourism industry, reshaping destination marketing strategies and influencing tourist decision-making processes. This study explores the perceptions of UGC among Moroccan travelers, gathering responses from 265 participants through a survey. The findings highlight the significant role that UGC plays in what travelers think and how they choose their next vacation destination. Furthermore, this study shows how content created by regular people play a huge part in how travelers behave. It also shows that the use of social media and engaging content is important in specific marketing strategies to attract travelers.
KEYWORDS
User-Generated Content, Content Marketing, Tourism Industry, Social Media, Moroccan Travelers.
ABSTRACT
User-Generated Content (UGC) has significantly transformed the tourism industry, reshaping destination marketing strategies and influencing tourist decision-making processes. This study explores the perceptions of UGC among Moroccan travelers, gathering responses from 265 participants through a survey. The findings highlight the significant role that UGC plays in what travelers think and how they choose their next vacation destination. Furthermore, this study shows how content created by regular people play a huge part in how travelers behave. It also shows that the use of social media and engaging content is important in specific marketing strategies to attract travelers.
KEYWORDS
User-Generated Content, Content Marketing, Tourism Industry, Social Media, Moroccan Travelers.
Le passage de la relation client à l’ère conversationnelle : une mutation incontournable pour les entreprises
No full textAvec le développement technologique, le problème chez les entreprises persiste au choix d’une bonne stratégie envers les clients. En effet, Le marketing conversationnel et le marketing relationnel sont des approches étroitement liées dans le domaine de l'engagement client. Le marketing conversationnel met l'accent sur les interactions personnalisées en temps réel avec les clients, en exploitant souvent les chatbots, les applications de messagerie et le chat en direct pour faciliter les conversations immédiates et significatives. L’objectif de cette étude est de montrer cette évolution numérique vers le conversationnel, en faisant une étude comparative avec le marketing relationnel. Notre résultat, montre que la nouvelle approche sert d'outil dans le cadre de la stratégie plus large du marketing relationnel, en améliorant la qualité et la réactivité des interactions avec les clients afin de renforcer la relation globale avec ces derniers
Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies
No full textInbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
No full textThis article tends to explain the differences between the Outbound Marketing strategy and the Inbound Marketing strategy, by offering a comparison of these techniques used by these two approaches. This paper aims to determine the impact of the “new marketing strategies” on the existent ones, and clarifies if these two strategies are complementary or independent for a company operating in a highly competitive environment
YOUTH AND CONFIDENCE IN MOROCCO'S FUTURE: PERSPECTIVES, CHALLENGES, AND ASPIRATIONS
No full textThe younger generation represents the driving force of any nation. In Morocco, their aspirations, concerns and challenges have a significant impact on the socio-economic and cultural landscape of the country. This report was developed in response to a pressing need to gain insight into the factors influencing Moroccan youth's confidence in their future and the future of their homeland. In an era of rapid global change, Moroccan society is confronted with a multitude of challenges, spanning from employment and education to social equity and governance. In May 2023, a comprehensive survey was conducted with the objective of capturing the perceptions and lived experiences of young Moroccans. This report presents the findings of the aforementioned survey, offering valuable insights into the level of trust that young Moroccans have in their country's progress and their own prospects. By investigating key aspects such as job opportunities, education, and the impact of corruption, this report aims to present a thorough overview of the sentiments that shape Moroccan youth's outlook on life. Furthermore, this report compares these findings with international perspectives, including data from global institutions like the World Bank and the OECD, in order to provide a nuanced understanding of Morocco's socio-economic environment. The objective of this study is to contribute to the national discourse on the ways in which Morocco can foster an environment that is conducive to the flourishing of its youth. Furthermore, it is our intention to provide guidance to policymakers in the development of strategies that address the fundamental needs of young people, thereby fostering a society that is based on hope, trust, and equitable opportunities for all
Corrigendum to: Enhanced Long-term Stability and Carbon Resistance of Ni/MnxOy-Al2O3 Catalyst in Near-equilibrium CO2 Reforming of Methane for Syngas Production [15(2), 2020, 331-347]
No full textAccording to Authors request (10th December 2020), Corrigendum to: Djebarri, B., Touahra, F., Aider, N., Bali, F., Sehailia, M., Chebout, R., Bachari, K., Halliche, D. (2020). Bulletin of Chemical Reaction Engineering & Catalysis, 15(2), 2020, 331-347 (doi:10.9767/bcrec.15.2.6983.331-347). First Author (Baya Djebarri) is added as member of Corresponding Author because of his largest contribution in the article and his expertise.
Correction:
The Authors Names were corrected to:
Baya Djebarri1,*, Fouzia Touahra2,*, Nadia Aider4, Ferroudja Bali3, Moussa Sehailia2, Redouane Chebout2, Khaldoun Bachari2, Djamila Halliche3
The information detail of Corresponding Authors was corrected to:
* Corresponding Authors.
Email: [email protected] (F. Touahra); [email protected] (B. Djebarri)
Copyright © 2020 by Authors, Published by BCREC Group. This is an open access article under the CC BY-SA License (https://creativecommons.org/licenses/by-sa/4.0)
