1,720,959 research outputs found
Le secteur informel au Maroc, terrain propice d’intelligence collective: Cas du marché de Derb Ghallef
Get PDFBy leaving of the principle that the collective intelligence emerges in particular from short groups where the exchanges are more fruitful. This research has for object to understand the mechanisms of functioning and communication of the actors of the Moroccan informal sector, through a investigation of ground in the market from Derb Ghallef to Casablanca and to show that the actors of this market, develop tools and methods of intelligence and collective actions raising practices of the collective intelligence.En partant du principe que l’intelligence collective se manifeste en particulier dans des groupes de petite taille où les échanges sont plus fructueux, cette recherche a pour objet de comprendre les mécanismes de fonctionnement et de communication des acteurs du secteur informel marocain, à travers une enquête de terrain dans le marché inofrmel de Derb Ghallef à Casablanca et de montrer que les acteurs de ce marché, développent des outils et méthodes d’intelligence et d’action collectives relevant des pratiques de l’intelligence collective
LA RESPONSABILITÉ SOCIÉTALE COMME LEVIER STRATÉGIQUE DE LA RÉPUTATION D’ENTREPRISE: PRINCIPES, MÉCANISMES ET ENJEUX
Get PDFL’article analyse la relation complexe et stratégique entre la responsabilité sociétale des entreprises et la gestion de la réputation d’entreprise. La réputation est présentée comme un actif immatériel multidimensionnel, résultant de la perception socio-culturelle et de la crédibilité collective auprès des parties prenantes. La RSE, intégrée dans la stratégie globale de l’organisation, devient un levier essentiel pour renforcer la confiance, la légitimité et la différenciation concurrentielle. La crédibilité de la démarche RSE repose sur l’authenticité, la transparence, et l’engagement cohérent dans des actions concrètes, afin d’éviter les risques de greenwashing qui peuvent nuire à la réputation. La gestion stratégique de la RSE nécessite une approche intégrée, proactive et authentique, impliquant une communication sincère, une gouvernance solide, ainsi qu’une implication continue des parties prenantes. Donc, l’article souligne que l’impact de la RSE sur la réputation varie selon le contexte sectoriel, culturel et réglementaire, nécessitant une adaptation empirique attentive pour maximiser ses effets positifs
Exploring User-Generated Content In Tourism: Insights From Moroccan Travelers
Get PDFABSTRACT
User-Generated Content (UGC) has significantly transformed the tourism industry, reshaping destination marketing strategies and influencing tourist decision-making processes. This study explores the perceptions of UGC among Moroccan travelers, gathering responses from 265 participants through a survey. The findings highlight the significant role that UGC plays in what travelers think and how they choose their next vacation destination. Furthermore, this study shows how content created by regular people play a huge part in how travelers behave. It also shows that the use of social media and engaging content is important in specific marketing strategies to attract travelers.
KEYWORDS
User-Generated Content, Content Marketing, Tourism Industry, Social Media, Moroccan Travelers.
ABSTRACT
User-Generated Content (UGC) has significantly transformed the tourism industry, reshaping destination marketing strategies and influencing tourist decision-making processes. This study explores the perceptions of UGC among Moroccan travelers, gathering responses from 265 participants through a survey. The findings highlight the significant role that UGC plays in what travelers think and how they choose their next vacation destination. Furthermore, this study shows how content created by regular people play a huge part in how travelers behave. It also shows that the use of social media and engaging content is important in specific marketing strategies to attract travelers.
KEYWORDS
User-Generated Content, Content Marketing, Tourism Industry, Social Media, Moroccan Travelers.
Le passage de la relation client à l’ère conversationnelle : une mutation incontournable pour les entreprises
Get PDFAvec le développement technologique, le problème chez les entreprises persiste au choix d’une bonne stratégie envers les clients. En effet, Le marketing conversationnel et le marketing relationnel sont des approches étroitement liées dans le domaine de l'engagement client. Le marketing conversationnel met l'accent sur les interactions personnalisées en temps réel avec les clients, en exploitant souvent les chatbots, les applications de messagerie et le chat en direct pour faciliter les conversations immédiates et significatives. L’objectif de cette étude est de montrer cette évolution numérique vers le conversationnel, en faisant une étude comparative avec le marketing relationnel. Notre résultat, montre que la nouvelle approche sert d'outil dans le cadre de la stratégie plus large du marketing relationnel, en améliorant la qualité et la réactivité des interactions avec les clients afin de renforcer la relation globale avec ces derniers
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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