1,721,033 research outputs found
MARKETING PERFORMANCE MEASUREMENT IN FMCG - Share of Wallet in Retailing Industry
Full text linkThis book is a glance into the complex world of retailing industry at its competitive dynamics at international level.
This book wants to offer several worthy causes for reflection, in the field of retailing management, for academics, students and practitioners.
This book is based on both a qualitative and quantitative approach and it develops a confirmative analysis (Structural Equation Model, SEM) to assess a measurement scale to determine the of share of wallet (SOW).
This book deepens a comparative case study analysis of three national companies competing with different business model in the industry of FMCGs retailing, with in depth interviews to firms’ top managers.
The study gives an interpretation of innovative trends in the retailing industry, considering the new consumer behaviours, the impact of new technologies, and the innovation of business models.
It offers an overview on the topic of Marketing Measurement Performance and its metrics in the transactional, perceptive and knowledge side
THE TRIPLE LAYERED BUSINESS MODEL CANVAS IN SMART AGRICULTURE: THE CASE OF EVJA STARTUP
Full text linkIn recent years, the studies of Business Model Innovation (BMI) and Circular Economy (CE) have been issues much debated in the literature. Moreover, the sustainable development enhanced by the Green Economy (GE) and by smart technologies represents a huge opportunity for generating profit in a new and environmentally way. Actually, was not widely investigated in academic literature, what is the impact of the Sustainable Business Model (SBM) in terms of competitive advantage for the firms, especially for small and medium-sized enterprises (SMEs) beyond big companies. The main research question was: “There’s a sustainable or circular business model in the literature that can be used in the smart agriculture industry?” Moreover: “How the emerged managerial model can be applied to the case of an Italian firm?” The research design is based on the following phases. Firstly, give a literature review of significant and emerging studies on BMI and SBM. In a second step, access to a conceptual and managerial model, in order to compare it in the scientific community and expand the debate on sustainable development also in managerial perspective. The proposed conceptual model has been tested on EVJA company, a leading Italian innovative start-up operating in the smart agri-food industry. The methodology adopted was a qualitative analysis. Earlier, starting with a deep literature review in order to identify and classify the main contributions on the topic of sustainable and circular business models. Later, by in-depth interviews and focus groups to a firm’s key informants (namely the CEO and Co-Founder and Chief Technology Officer and Co-Founder of the firm) and on experts and practitioners deriving from the academic and managerial community including the smart agriculture industry. Lastly, the desk research on the case study was enriched by the recurs to primary and secondary sources on the topic of smart technologies and sustainable agriculture. The final aim is to suggest a managerial tool, namely the Triple-Layered Business Model Canvas (TLBMC), in the reference framework of the circular economy, to support the farm manager to figure out an appropriate course of action to promote energy-saving and reuse practice for fighting climate changes. In a managerial way, this could provide better services and products in terms of value for money to the customers. The TLBMC tool in agri-food industries can foster the SMEs to capture value by evaluating the potentials of SBM and producing in a more economical and responsible manner. In a holistic vision, that would involve its customers, suppliers, employees, and communities, as well as its shareholders
Marketing Performance Measurement in FMCG Share of Wallet in Italian Retail Industry
Full text linkRecent years, the Marketing Science Institute considered marketing performance measurement (MPM) a priority in marketing research and managerial practice. Several contributions on the same topic have been proposed in literature. The ability to measure the marketing performance is considered, a cognitive gap that determined a decrease of marketing relevance within firm and organizations. On the basis of relevant literature on retailing and an explorative case study, it will be proposed a conceptual and pragmatic model to investigate MPM for a consumer goods retailer. The model is aimed to identify antecedents of “share of purchase”, “share of wallet” and “share of visit”. An early test of the model has been carried out on two Italian leading chains: Superò, a master franchisee of SMA Spa (owned of 27 small supermarkets under control of the French Auchan Group) and Decò-Multicedi (the Group is a multi-channel company based on network of 5 Ad Hoc cash & carry centers, 253 Decò outlets and 3 Ayoka pet shops) located in Campania Region
Between Multiculturalism and Multilingualism: Educational Challenges in Contemporary Societies
No full textThis chapter delves into the intricate relationship between multiculturalism and multilingualism within educational frameworks, focusing on the challenges and enriching opportunities they present in contemporary classrooms. It particularly emphasizes the hurdles posed by language barriers, which can impede students' comprehension and participation, subsequently affecting their overall academic performance
The impact of blockchain on the digital advertising ecosystem: Preliminary results of an exploratory analysis
No full textThe field of digital advertising has grown rapidly in recent years. The paper is a first attempt to explain how online advertising works in general, moving through the many types of digital advertising before exploring the ramifications that the GDPR has had since 2018, both for consumers and for the brands that collect data. Following a general explanation of how blockchain technology works, the technology's potential applications are quickly demonstrated. Specifically, the study shows how frauds could be reduced, increased protection, and the number of intermediaries per transaction halved, if not eliminated. The paper adopts a quantitative method by structural equation modelling, providing some preliminary results. The field research was conducted with a questionnaire useful to examine users' worries about providing/disclosing personal information over the Internet. At the end of the paper, some suggestions and implications are provided considering the questionnaire's results
The Impacts of Bibliometrics Measurement in the Scientific Community A Statistical Analysis of Multiple Case Studies
Full text linkIn recent years, statistical methods such as bibliometrics have increasingly intensified to analyse books, articles, and other publications. Bibliometric methods, as techniques to measure the information distribution models, are frequently used in the field of information science and social research. The main purpose of this article is to offer scholars a general framework for the comparison between positive and negative aspects of bibliometrics, on the methods and tools used. Therefore, both the strengths and the critical points will be highlighted, to obtain a complete and detailed overview of the entire argument. In the methodological part, a bibliometric analysis will be applied to various case studies, such as with the Generalized Error Distribution, analysing and commenting on the data, and using the Bibliometrix software. The results suggest that in the future there will be greater consolidation of bibliometrics, as the introduction of increasingly advanced technologies will create new tools and methods characterized by a high degree of automation and speed
A THREE-LEVEL VIEW OF READINESS MODELS: STATISTICAL AND MANAGERIAL INSIGHTS ON INDUSTRY 4.0
No full textOver the last ten years, business intelligence (BI) and data analytics (DA) have been constantly increasing their impact on information management and firms’ strategies, mostly in decision-making processes. Moreover, using new tools in so-called digitalization has become a core element and may help firms sustain their competitive advantages together with multiple side effects. Therefore, this paper adopts a service ecosystem perspective and focuses on firms’ level of digitalization to observe the effects of technologies seen as actors, as well as the deriving outlooks beyond the firm level. Additionally, a multilevel view is aligned with the digital service ecosystem and supports the analysis of Industry 4.0 as sociotechnical factors in smart manufacturing technologies. Using principal component analysis (PCA), an analysis of the industries is run to identify where the modernization of manufacturing and the contribution of digitalization show lower levels of readiness. Furthermore, the purpose of the analysis is to alert a firm about the chance to get the most from digitalization or to enhance the level of implementation of these technologies. A three-level view emerges because novel technology implementation ranges from companies to industries to regions; therefore, a general process of digitalization may also increase competitiveness at a wider level
Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity
Full text linkGiven the rise of digital technologies, brands must retain complete control and
accountability for user content creation and difusion. This paper investigates the
infuence of user-generated content on multiple luxury consumers’ value perceptions that arise within brand communities. A type of non-participatory netnography
is performed on three fashion brand communities to analyze the content published
by community members non-intrusively. Findings show that brand-related content
allows users to share their perceived experiential benefts with their networks, ultimately reinforcing the brand’s experiential and symbolic dimensions. Moreover,
user content infuences one’s perception of value and attitude. However, if the sense
of social homophily and membership is evident, diminishing a brand’s perceived
value through brand dilution is unlikely. While previous studies revising the outcomes of online exposure for luxury frms have primarily focused on frm-controlled
messages, this investigation acknowledges the importance of brand communities
in creating and spreading brand-related content and their efect on luxury appeals.
This study appears timely as the digital era empowers consumers to be proactive in
Value Co-Creation dynamics and freely defne the meaning of inclusivity in exclusive luxury
Measuring Circularity in Life Cycle Management: A Literature Review
Full text linkCircularity has emerged as a pivotal concept in the realm of sustainable resource management and business operations. Resource exhaustion and environmental degradation propelled by globalization and the culture of consumerism have intensified the focus on the concept of the circular economy around the world. Nevertheless, the evaluation and quantification of circularity achievements remain uncommon in corporate practices. This article employs a systematic literature review to delve into circularity measurements in the managerial life cycle. Key approaches emerging from the academic literature are examined, including life cycle costing, life cycle assessment, life cycle cost–benefit, life cycle benefit analysis, and life cycle sustainability assessment. The review seeks to offer a comprehensive overview of the methodologies employed to assess circularity in corporate processes, highlighting current challenges and opportunities for effective implementation. We adopt a conceptual model of sustainable and circular life cycle management based on specific performance indicators that allow the environmental, social, and economic impact of processes to be assessed throughout the life cycle of products or services. The implementation of Sustainable and Circular Life Cycle Management from a managerial perspective could support firms to eradicate and quantify waste, preserve the inherent value of products and materials, encourage the adoption of renewable energies, and eliminate harmful chemicals
Business model development in the circular bioeconomy: A focus on the fashion-textile industry
Full text linkIn recent years, exploring business models (BMs) within the circular bioeconomy (CBE) framework has gained increasing prominence in academic discussions, driving transformation across various industries. This research focuses on the textile-fashion (T-F) industry, a sector with significant environmental impact, to examine how innovative BMs can enhance sustainability. By aligning with circular economy (CE) principles - emphasizing resource efficiency, waste reduction, and sustainable development - and leveraging the pathways of CBE, pathways that prioritize renewable biological resources such as plants, animals, and microorganisms, the study explores the potential of green circular business models (GCBMs). Using a qualitative research approach, we review key studies on BMs to assess their alignment with the CBE vision and identify models suitable for implementation. Additionally, we propose and refine a conceptual managerial model through case study analysis within the T-F industry, offering actionable insights for industry stakeholders. This study contributes to BMs research highlighting a significant role for innovative BMs in driving sustainable practices, particularly through the adoption of green circular business models (GCBMs) that align with the green and circular principles. The findings underscore the role of CBE-aligned BMs in fostering competitive advantage, promoting responsible industry practices, and advancing global sustainability goals. This research provides a practical guide for managers and industry leaders seeking to embed circularity and sustainability into their strategies within the CBE framework
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