1,720,956 research outputs found
It is counterfeits that consumers love?! Exploring the phenomenon in the digital environment
No full textThe Internet has revolutionized the way consumers shop: available 24/7 from any location worldwide through different devices, the web represents a global distribution channel (Miniwatts Marketing Group 2013). However, what pertains to the rightful distribution of goods also holds true for selling counterfeits, i.e., products that violate others’ Intellectual Property Rights (mainly trademarks and copyright) (MarkMonitor 2013). The fact that consumers can access counterfeits with a simple mouse click has dramatically aggravated already rampant offline purchases of fakes (Guarnieri and Przyswa 2013; Radón 2012). Prior findings (Davenport Lyons and Ledbury Research 2007) show that almost one third of UK consumers has now deliberately turned to the web for their counterfeit purchases.
This is where the present contribution sets in: while the demand for counterfeits in an offline context is already well researched (see e.g., Eisend and Schuchert-Güler 2006), purchasing fakes online has attracted only scant research attention. This seems surprising with regard to the extent of counterfeits being sold online, but also given the fact that buying fakes on the Internet poses additional challenges to the consumer. Quite commonly, consumers become victims of deceptive counterfeiting, as they initially believed to buy an original (bargain), and only found out after receiving the shipment that they had been fooled with a counterfeit (Wall and Large 2010). Based on 30 qualitative interviews, (1) we aim to shed light on the purchase behavior of counterfeits online (e.g., awareness and knowledge; drivers and obstacles of purchasing fakes online); this allows us to (2) evaluate potential communalities and differences between offline and online purchase and based on that to (3) develop avenues for future research
Consumer-directed Anti-Counterfeiting Measures (CAMs): A Review and Preview
No full textThe demand for counterfeit products is a constant headache to brand manufacturers. In this paper, we focus on Consumer-directed Anti-counterfeiting Measures (CAMs). Although consumers are “partners in crime”, countermeasures which could stop them from buying fakes have attracted little research attention. After an overview of past research, we complement the existing spectrum with activities that involve consumers more actively in the fight against counterfeits. Empowering final consumers in the fight against counterfeits responds to frequent calls for more active engagement by original brand manufacturers. We conclude with avenues for future research in both offline/online environments and in cross-country contexts
How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies.
No full textThe purchase of luxury counterfeits online has developed into a serious challenge for managers protecting their brands. Despite increasing research on the demand side of fakes, countermeasures in the digital world are still largely unexplored. Using an exploratory qualitative approach, this paper aims at understanding how companies can fight online fakes; furthermore, it highlights current anti-counterfeiting actions, to date seldom used, that target consumers, in order to transform them from accomplices or unawares into active brand advocates in the fight against fakes.The purchase of luxury counterfeits online has developed into a serious challenge for managers protecting their brands. Despite increasing research on the demand side of fakes, countermeasures in the digital world are still largely unexplored. Using an exploratory qualitative approach, this paper aims at understanding how companies can fight online fakes; furthermore, it highlights current anti-counterfeiting actions, to date seldom used, that target consumers, in order to transform them from accomplices or unawares into active brand advocates in the fight against fakes
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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