1,720,975 research outputs found
The Shades of Beauty and Inclusivity in Cosmetics: The Fenty Beauty Case
No full textThis chapter discusses the renowned best practice of Fenty Beauty, showing how the
company responded to and met the demand for diversity, describing the
strategies it employed to achieve a dimension perceived as authentic by customers, and examining the impact of its marketing actions on consumer
behaviour and market dynamics
New kids in town. Cultural festival and the renewal of cities: The role of network orchestrator
No full text
Intoduction. Inclusive Marketing and Value Creation Strategies
No full textIn recent years, growing attention from academics and marketers has been
devoted to “inclusive marketing” or “diversity marketing” as a means to
create value for the organisation, the market, and society in general by
reflecting the diversities of consumer groups with a “socially inclusive
approach”. Driven by changing consumer expectations and social
movements, brands have been increasingly required to meet Diversity,
Equity, and Inclusion (DEI) themes while maintaining business profitability. This chapter proposes a
model for inclusive marketing. This
model is intended to contribute to the emerging stream of inclusive
marketing literature and help marketers conform to a socially inclusive
approach, enhance the effectiveness of their marketing programs, and
create both marketing value and social value
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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