1,721,002 research outputs found
Cap 3 Consumer immersion in an experiential context
No full textThe chapter analyses the immersion and the appropriation processes in the consumption experience
“Can the Generation Gap Impede Immersion in an Exhibition? The Case of Annisettanta (The 1970s)”
No full textOne way to reduce the distance between consumers and aesthetic objects is to mobilise referents that provide consumers with a sense of security and which facilitate their immersion. In this paper, we used an exhibition in Milan entitled “The 1970s: The Long Decade in The Short Century” as a kind of laboratory to investigate whether young subjects are able to immerse themselves in an experiential context that is made up of referents (to the 1970s) that are mostly alien to them. The results show that, together with a lack of understandable referents, it is the inability to create links between these referents that constitutes a major barrier to immersion. This article highlights the necessity for curators to manage referents in the framework of an exhibition and establishes the complementary role that a guide might assume, especially for people belonging to different generations
Marketing e competenze dei consumatori
No full textIl libro si compone di due parti: la prima è un’analisi critica dei discorsi sulle nuove tendenze del consumo e del marketing; la seconda è una proposta di ripensamento degli approcci di marketing in base alle competenze dei consumatori.
L’idea di base è che il consumatore non sia da considerare solo come contenitore di bisogni o desideri, ma soprattutto di competenze.
Questo è il tema che emerge dall’analisi critica dei contributi sul nuovo consumatore comparsi sulla stampa, nei libri di marketing management e, da ultimo, negli scritti di consumer culture.
A fronte di questi discorsi, il libro individua le competenze del consumatore come elemento centrale della riflessione sul marketing. Dopo un’analisi delle varie tipologie di competenze, si concentra sulle modalità con cui le imprese possono lavorare con i consumatori, in relazione alle diverse competenze. Questa parte è sviluppata utilizzando vari casi, relativi a settori e tipologie di imprese differenti.
Il libro arriva così a ragionare su percorsi di marketing alternativi rispetto a quelli convenzionali, centrati sul marketing dei bisogni e dei desideri, per configurare un marketing delle competenze
Identità e mediterraneità: L’alternanza culturale come terza via tra anoressia e bulimia identitaria.
No full textIl capitolo dibatte gli eccessi indotti dal principio postmoderno di frammentazione del sè e suggerisce come una lettura dell'identità del consumatore attraverso l'ottica di quello che definiamo come "marketing mediterraneo" faciliti una più realistica rappresentazione del sé multiplo contemporaneo
L’individualisme postmoderne et la pensée méditerranéenne: Oxymore et réconciliation par une approche de cultural-crossing.
No full textIl capitolo mette a confronto il pensiero postmoderno e quello meridiano applicato al marketing. Dal raffronto emergono ampie aree di sovrapposizione, ma anche tratti di forte distintività che si suggerisce di superare attraverso una lettura cultural-crossing
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Contingency constrained optimal reactive power flow procedures for voltage control in planning and operation
No full textVariations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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