5 research outputs found
Collaboration as Innovative Teaching and Learning Strategy: A Case Study of Integrated Marketing Communication (COM2014) for Quality Education Sustainability (SDG4)
No full textThis paper explores a course taught by School of Arts at Sunway University Malaysia, for second year Bachelor of Communication and Bachelor of Advertising and Branding students. The course focuses on planning and executing marketing campaign using various communication channels like the social media. The assessments given are coursework based and no final examination as it is believed that courseworks are able to measure a greater range of abilities than exam (Kniveton, 1996). Besides, coursework marks are a better predictor of long-term learning of course than exams (Gibbs & Simpson, 2004). This is due to the experience they gained from conducting the coursework will enable students to practice the knowledge in their work-life. This paper is case study research done by the instructor herself, after teaching this course for several years, and changed the assessment to suits the up-to-date market demand. Collaboration for the course was signed in a Memorandum of Understanding to give students opportunity of full experience in running actual campaigns with the university’s industry partner, Sunway Malls because collaboration will be an essential skill for students this era (Redecker et al., 2011). Assessments were improvised as literature shows that as a teacher, the lecturer can alter those approaches in her curriculum mix when evidence says they are not working (Pearson, 2003). Researcher used systematic literature review to reveal the investigation, followed by action research approach, through observation and interviews data collection. The results showed several constructs like communication, collaboration, and coordination importance for the sustainability of education, including the course COM2014
Cross-cultural Communication Competency Among Managers: A Study of Organizations in Malaysia.
No full texturpose: This study aims to highlight the necessary competencies among the middle level managers, especially the cross-cultural communication competency. This study was designed to investigate the cross-cultural communication competencies in organizations through the focus group conducted among the senior management levels.
Methodology: This study applied the beauty of qualitative research by conducting a focus group of ten participants, where all of them were from various industries in Malaysia. They are well mixed of women and men Senior Managers level and above, where the minimum level of them was the Director, General Manager, and Vice President of private enterprises. Data from the focus group discussion was analyzed and presented in the findings in this article.
Results: The findings of this paper proven the need of cross-cultural communication competency currently in Malaysia through the ten (10) participants involved in the focus group research and ten (10) cases were presented in this article. Different participant provided different findings however, the data summarization was presented in the table in results. Majority concluded that employees nowadays are conscious competence and agreed that cross-cultural communication is the most crucial competency needed by all organization today.
Implications: This should provide several ideas to the senior management levels in incorporating this aspect into their management training programmes or other activities in all organizations. Further studies could be expanded through the methodology used.
Novelty of Study: As past research concentrated more on the leadership and other management competencies, this study was looking at the specific issue of cross-cultural communication competencies among these employees in organizations. With the peculiar scenari
CROSS-CULTURAL COMMUNICATION COMPETENCY AMONG MANAGERS: A STUDY ON ORGANIZATIONS IN MALAYSIA
No full textPurpose: This study aims to highlight the necessary competencies among the middle level managers, especially the cross-cultural communication competency. This study was designed to investigate the cross-cultural communication competencies in organizations through the focus group conducted among the senior management levels.
Methodology: This study applied the beauty of qualitative research by conducting a focus group of ten participants, where all of them were from various industries in Malaysia. They are well mixed of women and men Senior Managers level and above, where the minimum level of them was the Director, General Manager, and Vice President of private enterprises. Data from the focus group discussion was analyzed and presented in the findings in this article.
Results: The findings of this paper proven the need of cross-cultural communication competency currently in Malaysia through the ten (10) participants involved in the focus group research and ten (10) cases were presented in this article. Different participant provided different findings however, the data summarization was presented in the table in results. Majority concluded that employees nowadays are conscious competence and agreed that cross-cultural communication is the most crucial competency needed by all organization today.
Implications: This should provide several ideas to the senior management levels in incorporating this aspect into their management training programmes or other activities in all organizations. Further studies could be expanded through the methodology used.
Novelty of Study: As past research concentrated more on the leadership and other management competencies, this study was looking at the specific issue of cross-cultural communication competencies among these employees in organizations. With the peculiar scenario in Malaysia, this paper contributed to the management field as a reference for the higher and middle level managers
Social Media Approach to Crisis Communication during COVID-19 Pandemic: An Analysis from Malaysian Perspective
No full textSocial media is becoming the best platform for any communication during the new norm era. Nowadays, the government uses this platform in delivering messages to citizens during a crisis or disaster. Governments who are involved with a crisis such as an outbreak of the virus pandemic must have a plan to face the issue, especially a way to communicate with their people who may get a panic attack. Aims and Objectives: Thus, this study will prove about social media usage by the government in message deliveries during the COVID-19 pandemic is the best method in handling crisis communication. For this research, researchers will focus on how the Malaysian government used social media in delivering information highlighting the importance and creating awareness among the public. Methodology: Three months of content analysis data from social media platforms such as Twitter will be collected for this qualitative research. Results and Findings: The research findings show that governments used Twitter not only to deliver information but also to highlight the importance and create awareness among the public
The prominence of Omani maritime networks
No full textOmani family historical records have a wealth of cultural and social content. The Omani’s maritime heritage is one aspect of the tremendous historical legacy of Arabians in the Gulf territory. 1Unquestionably, the memories of the Omanis regarding navigation and the ocean have a central and gracious role.2 Maritime history, as it has been developed among the Omani people from the ancient civilizations, tends to be written by the sailors for the sailors. Oman exemplifies the model of a state enjoying the various marine activities such as fishing, shipbuilding, trades, and sailing towards the east and west of the surrounding area. The interactivity of land and sea instead of life at sea would seem to be the focus for historians exploring oceanic themes. The Sultanate of Oman could play an important role in the construction of the maritime trade movements from the Arabian Sea to the Indo-Pacific, China, and the Southeast Asian countries such as Indonesia and Malaysia. The author provides valuable details about the factors that make Omani maritime prominent over all the region since the old generations. This paper seeks to provide and explore the history of Omani maritime, celestial navigation science at Omanis, and the most famous boatswain and trader, and his contributions in maritime science
