1,720,957 research outputs found
EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU
No full textSME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector. Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p
Peningkatan Daya Saing Produk Melalui Kreasi Makanan Berbahan Baku Hasil Pertanian Lokal
No full textKegiatan pengabdian masyarakat ini dilaksanakan di Desa Palas Kecamatan Rumbai Kota Pekanbaru. Mitra program ini yaitu Kelompok PKK di Kelurahan Palas dan Kelompok Ibu-Ibu Pengajian di Desa Palas Kecamatan Rumbai Kota Pekanbaru. Permasalahan mitra antara lain kurangnya motivasi berwirausahaa, kurangnya pengetahuan menentukan jenis produk atau jasa yang akan dijual, dan kendala biaya bahan baku yang tinggi berdampak pada harga jual yang mahal. Adapun solusi yang yang ditawarkan yaitu mempraktekkan teknik pembuatan makanan olahan berbahan baku singkong, memperkenalkan teknik produksi yang praktis dan mudah, peningkatan motivasi usaha, dan pemasaran produk. Pada umumnya peserta mengikuti kegiatan pelatihan dengan baik dan bersemangat hal ini didasarkan antara lain dari hasil praktik yang dicapai. Setelah mengikuti kegiatan ini peserta dapat memiliki pengetahuan tentang makanan dengan bahan, jenis dan teknik olah yang bervariasi. Peserta pelatihan dapat mengola kreasi makanan dari singkong yang menggunakan bahan baku singkong dengan variasi teknik olah. Peserta pelatihan dapat menerapkan cara-cara memasarkan produk dengan tepat.[This community service activity was held in Palas Village, Rumbai Sub District, Pekanbaru City. Partners of this program are PKK Group in Palas Village and Mother-Study Group in Palas Village, Rumbai Sub District, Pekanbaru City. Partner problems include lack of entrepreneurship motivation, lack of knowledge determining the type of product or service to be sold, and high raw material cost constraints affecting the expensive selling price. The solution offered is to practice the manufacture of processed food made from raw cassava, introducing practical and easy production techniques, increased business motivation, and product marketing. In general, participants participate in training activities well and eagerly this is based among others from the results of the practice achieved. After participating in this activity the participants can have knowledge about food with various materials, types and techniques. Training participants can manage the creation of food from cassava using cassava raw material with variation of technique though. Training participants can apply the ways to market the product properly.
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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