1,720,955 research outputs found
Pengaruh Tingkat Religiusitas dan Gaya Hidup Santri Terhadap Pola Perilaku Konsumen Islam
Get PDFThe purpose of this study was to find out how the influence of lifestyle variables and the level of religiosity of the students of the Ainul Yaqin Islamic University Islamic University of Malang on Islamic consumer behavior patterns. This research is a causal associative research. The data collection method uses questionnaires distributed to respondents and interviews. The number of samples (respondents) in this study were 50 students selected by simple random sampling technique. Data analysis using multiple regression statistical models. Data is processed using reliability test, validity test, and regression test. The results of the study in the t test found that both variables had an effect on the consumption behavior of students, known by the simultaneous F test value of 0.002, and the partial T test of religiosity level of 0.005 and lifestyle of 0.013
Analisis Pengaruh Atribut Produk Terhadap Keputusan Pembelian Cokelat “Vicco” (Studi Kasus Pusat Penelitian Kopi dan Kakao Indonesia)
No full textKakao merupakan salah satu komoditas unggulan perkebunan yang
memiliki peran cukup penting terhadap perekonomian nasional. Tingkat produksi
dan produktifitas kakao juga cukup besar di indonesia, bahkan Indonesia tercatat
sebagai negara produsen dan eksportir kakao terbesar nomor tiga di dunia setelah
Ghana dan Pantai Gading periode 2009-2013. Berdasarkan pemaparan data – data
yang ada, dapat dikatakan bahwa bisnis sektor perkebunan khususnya kakao
cukup menjanjikan. Oleh karena itu banyak perusahaan yang memanfaatkan
potensi ini dengan melakukan bisnis pengolahan kakao menjadi coklat siap
konsumsi. Banyaknya perusahaan yang bersaing dalam sektor ini, membuat tiap
perusahaan dituntut untuk menentukan strategi yang tepat dan menarik perhatian
konsumen, salah satunya dengan memperbaiki atribut produk agar meningkatkan
daya tarik konsumen.
Penelitian ini bertujuan untuk mengetahui: pengaruh atribut produk yang
meliputi merek, harga, kualitas dan kemasan produk terhadap keputusan
pembelian coklat “Vicco”. Penentuan lokasi penelitian ditentukan dengan
dengan metode sengaja (purposive), karena peneliti bertujuan untuk melakukan
penelitian terhadap produk coklat PUSLITKOKA yang berlokasi di Desa
Nogosari, Kecamatan Rambipuji, Kabupaten Jember, Provinsi Jawa Timur.
Penelitian ini menggunakan pendekatan mix methods, yang menguji
pengaruh variabel bebas yang meliputi : merek (X1), Harga (X2), Kualitas (X3)
dan Kemasan (X4) terhadap variabel terikat yaitu keputusan pembelian coklat
Vicco. Jumlah sampel yang diambil sebanyak 96 responden dengan penentuan
menggunakan metode lemeshow. Pengambilan sampel dilakukan dengan
penyebaran kuisioner online kepada konsumen coklat Vicco, kemudian data yang
diperoleh diuji menggunakan uji validitas dan reliabilitas, selanjutnya untuk
melihat pengaruh variabel menggunakan analisis regresi linier berganda.
Hasil analisis menunjukkan bahwa variabel merek (X1), Harga (X2),
Kualitas (X3) dan Kemasan (X4) berpengaruh terhadap keputusan pembelian
coklat Vicco (Y), dengan diperoleh nilai sig. 0,000<0,05. Koefisien determinan
(R2) sebesar 0,702 dimana sebesar 70,2% variabel bebas dapat menjelaskan
variabel terikat. Sedangkan dalam uji parsial menunjukkan bahwa keempat
variabel secara parsial (individu) berpengaruh terhadap keputusan pembelian
dengan tingkat kepercayaan 95% untuk variabel merek (X1), Harga (X2), Kualitas
(X3) dan tingkat kepercayaan 90% untuk variabel Kemasan (X4).
Dari penelitian yang telah dilakukan, maka ada beberapa hal yang dapat
peneliti berikan sebagai saran, antara lain sebagai berikut:
1. Dari penelitian ini variabel atribut yang diteliti hanya empat yaitu : merek,
harga, kualitas dan kemasan. Selain itu masih banyak lagi atribut yang belum
diteliti. Sehingga peneliti yang akan datang bisa memperbaiki dan
menyempurnakan penelitian agar bisa menambah keilmuan di bidang ini.
2. Dari keempat variabel yang digunakan semuanya berpengaruh signifikan
akan tetapi dengan tingkat kepercayaan yang berbeda. Terkait dengan Merek
sebaiknya perusahaan mempertahankan citra merek dan lebih mengenalkan
merek cokelat Vicco kepada masyarakat agar lebih dikenal. Persepsi
konsumen terhadap Harga cokelat vicco sudah cukup bagus, akan tetapi
sebaiknya perusahaan mempertimbangkan dengan menurunkan harga tapi
tanpa mengurangi manfaat atau kualitas produk. Berdasarkan atribut kualitas
sebaiknya perusahaan tetap mempertahankan kualitasnya, karena sudah
dipercaya oleh konsumen. Dan untuk kemasan, sebaiknya perusahaan
memperbaiki kemasan agar lebih menarik minat konsumen dan meningkatkan
tingkat kepercayaannya
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
IMPLEMENTATION OF THE SOCIAL PHILOSOPHY OF LIFE WEST LAMPUNG SOCIETY
Get PDFThe philosophy of life is the way of life, the philosophy of life is the moral order. For the people of Lampung, the traditional sai inner philosophy of life is called bupiil bupesenggiri with its elements namely khopkhama delom bekekhja, bupudak waya, half neighbor, and khepot delom mufakat. The purpose of this study was to find out the form of implementation and the constraints in implementing the social life philosophy of the people in the Batu-Brak sub-district, West Lampung district. The method used is the field method (Field Research). Data obtained through the method of observation, interviews, and documentation. There were 5 informants with the criteria of understanding Lampung culture and inner culture, having lived in West Lampung for more than 15 years, and aged 20-80 years. Data analysis was narrated in a qualitative description through three stages, namely data reduction, data presentation and conclusion. The results of this study indicate that being friendly to anyone who comes to visit and always showing a cheerful and not stingy attitude which is illustrated by the existence of nikkuk culture, always mingling with the surrounding community without discriminating between origin, ethnicity, and religion, for example, such as attending recitation activities is an implementation of neighbors, as well as helping others or working together can be seen from the culture of tatikolan and negak tarup which are forms of khopkhama delom bekekhja/hiyokh sumbai/kiwak jingkau. The inhibiting factors in implementing it are due to the progress and development of the times which make work easier, foreign cultures that enter and are considered more attractive compared to local culture and young people who lack understanding and understanding of their own culture
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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