301 research outputs found
Work diary - Nordea Branch Solutions Finland
No full textThis is a work diary that describes ten-week period of summer employment at Nordea Bank AB, Branch Solutions and Customer touchpoints Finland. Author has previous work experience at Nordea during summer 2015.
Every week entry is having a brief summary what reader can expect upcoming week and after that more detailed entries and descriptions of different tasks, challenges, experiences and personal thoughts of the week. These week entries are described as much detail as possible, but without forcing the author to have NDA between Nordea and HAAGA-HELIA, that’s why some of the tasks are described on a general level. In the end there’s a summary of ten-week work period and discussion of the work experience gained during summer 2016 at Nordea
Työskentely web-ohjelmistokehittäjänä kansainvälisessä yrityksessä
No full textOpinnäytetyö on menetelmältään päiväkirjaopinnäytetyö, jossa käsitellään seurantajakson 19.1.2015 – 27.3.2015 ajan opiskelijan päivittäisiä työtehtäviä, tavoitteita ja kehittymistä. Työviikojen päätteeksi analysoidaan viikon aikana saavutettu osaaminen, ongelmatilanteet ja niiden ratkaisut sekä pohditaan opiskelijan tekemiä töitä perustuen kirjallisuuteen. Seu-rantajakson loputtua käydään läpi opiskelijan pohdinta ja päätelmät kuluneesta seuranta-jaksosta. Opinnäytetyön työympäristönä toimii kansainvälisen ohjelmistokehitykseen ja laadunvarmistukseen erikoistuvan yrityksen Symbion toimistotilat sekä työtehtäviin liittyvät sijainnit.
Seurantajakson aikana opiskelijan osaaminen web-teknologioista kasvaa erilaisten projekti-en ohella. Työssään opiskelija pääsee optimoimaan web-projektien suorituskykyä, suunnit-telemaan ja toteuttamaan ulkoasuja, sekä oppimaan hänelle uusien ohjelmointikirjastojen käyttöä. Projekteissa ratkotaan ongelmia muun muossa teknologiavalintojen, selainmoot-torien, kuin kosketusten havaitsemisen kanssa eri laitteilla.
Päätoimisen työtehtävänsä ohella opiskelija analysoi terveyttään ja työssä jaksamistaan, minkä pohjalta hän tekee muutoksia arkensa toimintamalleihin. Opiskelija pääsee myös edustamaan Symbiota HAAGA-HELIA ammattikorkeakoulussa järjestettäviin ura- ja verkostoitumispäiville, sekä toimimaan tutorina yrityksessä aloittavalle uudelle työntekijälle.The thesis is a diary thesis, that describes the author’s daily work assignments, goals and personal development during the follow-up period 19th of January to 27th of March. End of each week the author analyzed the knowledge he has gained, the problems he faced and their solutions during that week based on literature. After the follow-up period the author went through his thoughts and deductions on the follow-up period. The work environ-ment for the author was the office of an IT company called Symbio that specializes on software developmet and quality assurance.
The author’s knowledge on web technologies got better from the projects he did during the follow-up period. The author got to optimize web-projects’ performance, plan and execute designs and learn the usage of programming libraries that he was unfamiliar before. Problems that the student solved in the projcets he was involved were are related to; choices in the technologies used in the project, browser engines and detecting touch based events on different kind of devices.
In between the main job assignment of programming the auhtor analyzed his health and well-being in his job, based on which he had made changes to his daily life habits. The stu-dent got to also represent Symbio in an career and networking event held in HAAGA-HELIA University of Applied Sciences and work as a tutor for a new employee
Ideasta ääneksi : Raportti "Saarensa arvoinen" -radio-ohjelman teosta.
No full textOpinnäytetyön aiheena on radio-ohjelman suunnittelu ja toteutus. Ohjelma nimeltä ’Saarensa arvoinen’ julkaistiin Yle Radio Suomessa itsenäisyyspäivänä 6.12.2011 ja uusittiin loppiaisena 6.1.2012. Opinnäytetyöllä haluttiin osoittaa, miten monipuoliseen työskentelyyn HAAGA-HELIA ammattikorkeakoulun journalismin koulutusohjelma tarjoaa eväitä.
Toimeksiantaja opinnäytetyön produktiosalle on Yle Radio Suomi. Toimeksiantaja antoi tekijälle vapaat kädet ohjelman toteutukseen. Etukäteen sovittiin viitekehys ja pituus, joihin valmis radio-ohjelma voisi sopia. Erityistä huomiota haluttiin kiinnittää äänimaailmaan, sillä ”studion taustaääni” ei sopinut tällaiseen ohjelmaan.
Opinnäytetyö alkoi lokakuun 2011 alussa ideoinnilla. Ideoinnin ja haastateltavan suostumuksen kautta produkti käynnistyi lokakuun aikana.
Opinnäytetyöntekijä vastasi kaikista ohjelmantekoon liittyvistä asioista. Tekijä tallensi ohjelman päähenkilön kanssa käymänsä keskustelut ja toimi samalla äänitarkkailijana, jotta äänitys onnistui. Tekijä vastasi myös ohjelman käsikirjoituksesta ja äänimaisemasta. Tekijä editoi ohjelman valmiiksi ja siirsi sen Yle Radio Suomen ohjelmakantaan.
Produktin lopputuloksena syntyi tarina nykyajan saaristolaiselämästä sekä aikamatka Tammion historiaan.The topic of this thesis is a radio program design and implementation. A program called “The Worth of One’s Island” was first aired on Yle Radio Finland's Independ-ence Day program on 12/06/2011 and repeated on 01/06/2012. The objective of the thesis was to demonstrate how a multifaceted journalistic skill set can be achieved through attending the relevant degree program of the HAAGA-HELIA University of Applied Sciences.
The product part of the thesis was sponsored by Yle Radio Finland, which gave free-dom to the author to design and implement the program; only the framework and suit-able length of the program were defined in advance. Particular attention was given to the concept of “audio landscape,” as the “studio background sound” was not suitable for the program style.
The thesis work began in October 2011 with the generation of an idea. After finalizing the concept and getting the consent of the interviewee, the actual product work also started in October 2011.
The author was responsible for all matters related to the making of this program. She recorded the discussions with the main character of the program and simultaneously took care of the sound recording and sound quality control, so that the recording was of high quality. The author was also responsible for writing the script of the program and planning of the overall audio landscape. Finally, she edited the program and moved it to the Yle Radio Finland’s program database.
The end result of the product part was a story of modern life in the archipelago, as well as some time travel back into Tammio’s history
The influence of small events on charity work and volunteerism : A case study of famine in Somalia and Kenya
No full textThis thesis is a written report on the events organised to raise awareness as well as fund raising to help the victims of Famine in Somalia and Kenya. It also aimed at using small events to make impacts, highlighting how events can be used as a form of educative means to encourage volunteerism among young adults. The project was named “Impact your world” due to the fact that different forms of events was used to achieve this goal.
The project was commissioned by HAAGA-HELIA and Red Cross Finland. It was written in the perspective of the author of this thesis who was the event manager, organizer and implementation officer at every stage of the project.
This thesis is divided into four parts, the introduction, giving an outline of the project and its broader frame of reference, the project description that explained the detail of the project at every stage, the project results, evaluation and analysis. It also includes the description of step by step implementation of the event through out the project timeline: the event venue, coordination of participants, weather condition as it influence the event, the activities in each event, catering, guest performers and speakers.
The author describes in detail event atmosphere as well as sponsorship sourcing processes. Meanwhile, the evaluation of the author`s performance, recommendations for future purposes as regards events and the evaluation of the project is clearly stated at the last part of this repor
Designing customer journeys for a future hotel room
No full textThe modern world is moving towards experience economy enabled by emerging technologies. Our lives start more and more resembling complex structures with many interconnections and links. All the industries are affected by this change. Hospitality industry is challenged to create new concepts to keep up with the everchanging world. In the future, a hotel room will not be anymore defined by analog features, but rather by technology that supports creating experiences.
Realising this context, the present thesis takes an explorative and creative path to picture how a hotel room will look in the future. The author of the thesis got inspired to complete this work by the Box project that has launched at Haaga-Helia UAS in year 2016.
The thesis follows Service Design process principles, a new Service Design process model is created by the author to fulfil the objectives of the thesis project. The stages of the process that the project followed are: Understanding, Defining, Developing and Explaining. The outcome of the design process are two customer journeys, introducing experiences that are created in a future hotel room by implementing Augmented Reality and Virtual Reality technologies.
The first chapter introduces the reader to the subject of the thesis, presents aim and objectives and provides the outline of the report. The second chapter covers the theoretical framework, built around Service Design studies. The third chapter of the thesis report gives a description of all the stages of the Service Design process completed by the author. The final chapter covers the comparison of the theoretical framework and the practical outcomes of the project.
With this work the author hopes to contribute to the development of the future hotel room concept that will be prototyped at the Best Western Hotel Haaga in year 2017
Financial aspects of a small hospitality business planning : through the example of a business plan of a café in Helsinki downtown
No full textThe purpose of this thesis project is to create a business plan for a small restaurant business potentially located in Helsinki downtown area. The subject is approached with aid of financial management and financial planning theory.
The business plan of a café was developed based on the experience and knowledge obtained during studies at Haaga-Helia UAS, with usage of existent literature on entrepreneurship and financial management. The main objectives of the plan creation are clarification of the business idea; market analysis; calculation of business’s financial solvency; development of basic marketing strategy. Most of the findings are supported by figures and calculations. The business plan aims to create a constructive and structured dialog with potential investors. The business idea belongs to thesis author and the business plan itself will be potentially used by the author to start up her own business in the future.
The project was conducted the following way – first, literature research on the topic, this was mainly business plan creation literature, as well as professional literature on restaurant management, human recourse management and finance. After literature review - the implementation of received knowledge in practice of creation of a business plan. Literature research provided a lot of support to the structure of both report and business plan, as well as it gave the ideas on what topics should be included and particularly overviewed.
The outcome of this project is a complete written business plan, which can be used immediately for business foundation and/or venture capital search. Main objectives of the project were successfully reached. The creation of a written business plan helped the author not only clarify the idea and make certain calculations, it also helped to realize main pros and cons (e.g. such as problems with finding a proper premise with a reasonable price) and be ready to conduct a constructive dialog to potential investors supported by figures
Svalbard Expedition
No full textThis thesis is a written report on how to organise a trip for a small group of people. This thesis was commissioned by HAAGA-HELIA University of Applied Sciences and the author of this thesis is tourism student from the Bachelor Degree Programme in Tourism Mikko Siikavesi.
The objective of this thesis was to organise a trip to Svalbard for a small group of people. The purpose was to arrange a successful trip for the customers. In the future this trip could be implemented by any tour operator.
A theoretical framework was based on literature of Polar Tourism and Tourism in pe-ripheral areas as well as a guidebook of Svalbard. The activities that were implemented in this thesis can be sub-categorised as adventure tourism. Polar Tourism remains the main category because activities were executed in polar region.
The aim of this thesis was to take a deeper look of how an independent tour operator can work in Svalbard. Which problems may occur and what rules and regulations may apply for non-resident tour operators. Also subjects such as how polar tourism is affecting the fragile environment are covered in this thesis
Näin tehtiin Keuruun Soittajapoikien 60-vuotishistoriikki : Toimittajataitojen käyttö ja kasvu kirjan tekemisessä
No full textOpinnäytetyöraportti käsittelee historiikin kirjoitusprosessia alkuideasta painetuksi kirjaksi asti.
”Ja soitto soi” -kirja kertoo Keuruun Soittajapojat -nimisestä nuorisopuhallinorkesterista, joka täytti 60 vuotta vuonna 2012. Aiheen valintaan vaikutti tekijän omakohtainen Soittajapoika-tausta.
Juhlavuoden julkaisuista vastasi erityinen hanketyöryhmä, jonka puheenjohtajana toimi DI Jorma Haapamäki. Historiikkitoimittajien lisäksi työryhmään kuului orkesterin ja Keuruun kaupungin edustajia. Julkaistu historiikkipaketti sisältää kirjan, DVD-filmin ja CD-tallenteen. Hankkeen kustansi Keuruun kaupunki. Toimeenpanevana yksikkönä oli Keuruun vapaa-aikatoimen kulttuuritoimi.
Keuruun Soittajapojat on opettaja Erkki Haapamäen vuonna 1952 perustama nuorisopuhallinorkesteri, joka huippuvuosinaan 1970- ja 80-luvuilla voitti seitsemän kertaa sarjansa suomenmestaruuden. Historiikkihankkeella haluttiin tallentaa Erkki Haapamäen elämäntyö ja orkesterin maineikas historia nykypolvea kiinnostavalla tavalla, sekä virkistää orkesterin nykyistä toimintaa.
Kirjoittaja kuvaa ja analysoi journalistisesta näkökulmasta käsin kirjan kirjoittamisen tiedonhankintaa, haastattelumenetelmiä ja aineiston työstämistä. Lisäksi tarkastellaan yhteistyötä hanketyöryhmän, taiton ja painon kanssa.
Raportin lopussa tekijä tiivistää kokemuksensa historiikkiprojektin aikana oppimistaan asioista ja analysoi sitä, mitä hyötyä toimittajan tiedoista ja taidoista oli käytännössä, miten ne prosessin myötä karttuivat, ja mitä olisi voinut tehdä toisin.
Historiikkikirja, DVD ja CD julkistettiin Keuruun Soittajapoikien juhlakonsertissa 18.3.2012 Keuruulla.This report describes and analyzes the process of writing a book from the first idea to the artifact.
The author wrote a short history book, as a combined thesis and practical training in journalism. The book, entitled "Ja soitto soi", tells of a brass orchestra called Keuruun Soittajapojat, which had its 60th anniversary in 2012. The author herself played in the orchestra in the 1970s; this had an effect on the choice of subject for this thesis.
A special project team was established for the festival in the year 2012. The Chairman of the group was Mr. Jorma Haapamäki. History editors, representatives of the orchestra and the Keuruu township made up the team. The “history package” included a book, DVD and CD. The project was financed by the Keuruu township, on behalf of which the executive unit was the cultural department.
Keuruun Soittajapojat is a youth brass orchestra which was founded in 1952 by the teacher Mr. Erkki Haapamäki. During the most successful years in the 1970s and 1980s the orchestra won the Championship of Finnish Youth Brass Orchestras seven times. The aim of the history project was to preserve the lifetime work of Mr. Erkki Haapamäki, as well as the prestigious history of the orchestra, and also to revive the present activity of the band.
The author describes from the journalistic point of view this history-writing project, and analyzes the data collection, interview methods and working with the material. She also observes the co-operation among the project team, desktop publishing person and the printing house. The author analyzes the use of journalistic skills in practice and the growth of professional expertise throughout the process, and summarizes what could have been done differently.
The history book, DVD and CD were released on 18th March 2012 at the Celebration Concert in Keuruu.Työn liitteenä oleva kirja "Ja soitto soi" löytyy Haaga-Helia amk:n kirjastosta.
Muut raportissa mainitut liitteet ovat nähtävissä vain Haaga-Helia amk:n kirjastossa opinnäytetyöraportin kansitetussa versiossa
Puhelinkontaktoinnin käynnistäminen pienessä ICT-alan B2B-yrityksessä
No full textTämän opinnäytetyön tavoitteena on selvittää, mitä yrityksen tulee huomioida puhelinkontaktoinnin käynnistämisessä. Tutkimus tehtiin keväällä 2011, jolloin työn tekijä oli mukana HAAGA-HELIA ammattikorkeakoulun sekä viiden pienen ICT -alan yrityksen Sales IT -projektissa. Työn tekijä keskittyi näistä kahden yrityksen myynnin kehittämiseen ja oli mukana käynnistämässä näiden puhelinkontaktointia.
Työ sisältää käytännönläheistä tietoa kohdeyrityksille, joiden puhelinkontaktointi on käynnistysvaiheessa. Myös muut yritykset voivat soveltaa puhelinkontaktoinnin teoriaosuutta sekä johtopäätöksiä omiin tilanteisiinsa. Työ on rajattu koskemaan B2B- (business-to-business) eli yritysmyynti -yrityksiä sekä yrityksestä ulospäin lähteviä eli outbound -puheluita.
Opinnäytetyö koostuu teoreettisesta viitekehyksestä sekä empiirisestä tutkimusosiosta. Teoreettinen viitekehys rakentuu myynnin, markkinoinnin ja viestinnän teorioiden syvällisen tarkastelun pohjalta. Viitekehys muodostaa perustan empiiriselle osiolle ja sen avulla myös tutkimustuloksia voidaan analysoida ja yrityksille pystytään luomaan kehitysehdotukset. Tutkimus toteutettiin toimintatutkimuksena, joka pyrkii vastaamaan käytännön tasolla havaittuun ongelmaan ja muuttamaan sitä. Tutkimuksessa painottuu laadullinen tutkimusmenetelmä ja pääasiallisina tiedonkeruumenetelminä ovat havainnointi ja haastattelut.
Tutkimus osoitti, että kohdeyritysten puhelinkontaktoinnin käynnistämisessä ei huomioitu riittävästi kaikkia onnistuneen kontaktoinnin edellyttämiä tekijöitä. Jatkossa huomiota tulisi kiinnittää mm. tavoiteasetantaan, soittotyötä tehostaviin työkaluihin sekä vastaväitteiden käsittelyyn. Tulokset osoittivat, että menestyksekäs puhelinkontaktointi vaatii sekä yrityksen johdolta että soittajilta paljon työtä ja suunnitelmallisuutta.
Tulosten perusteella puhelinkontaktoinnin käynnistäminen on kannattavaa, sillä puhelimitse löydettiin molempien kohdeyritysten palveluista kiinnostuneita asiakkaita. Soittotyön avulla saatiin myös paljon arvokasta tietoa potentiaalisista asiakkaista ja esimerkiksi vastaväitteistä, joihin paneutumalla yritykset voivat pärjätä paremmin seuraavissa myyntikeskusteluissa. Tulokset osoittivat, että oikein toteutettuna puhelinkontaktointi on tehokas väylä uusasiakashankintaan.The objective of this thesis was to discover what should be taken into consideration when starting telemarketing. The study was made in the spring of 2011 when the author of the thesis was taking part in the Sales IT -project between HAAGA-HELIA University of Applied Sciences and five ICT -industry companies. The author of the thesis concentrated on developing the sales of two companies and was part of starting their telemarketing.
The thesis contains practical knowledge for the case companies whose telemarketing was on a starting stage. Other companies can also apply the theoretical part of telemarketing and conclusions to their situations. The thesis is limited to concern B2B (business-to-business) companies and outbound phone calls.
The thesis consists of the theoretical framework and empirical research part. The theoretical framework was made on deep examination of sales, marketing and communications theories. The framework creates a basis to the empirical part and also the research results can be analyzed and improvement suggestions can be made. The study was carried out as activity analysis which aims at answering the problem noticed in practice and changing it. Qualitative research methodology was emphasized in the study and data were mainly collected through observation and interviews.
The study showed that when starting the telemarketing of the case companies there was not enough focus on all the right factors of successful telemarketing. In the future they should focus on defining the objectives, tools which support calling and handling the counterarguments. The results showed that successful telemarketing requires a large amount of work and orderliness from both management and callers.
Based on the results, starting telemarketing is reasonable because there were interested customers for both case companies by telemarketing. By telemarketing also a large amount of important information about potential customers and counterarguments was received. They can be useful when preparing upcoming sale situations. The results showed that right implemented telemarketing is effective channel to get new customers
Helsinki Startup City Guide
No full textThis thesis is a product-oriented thesis. The aim of the thesis is to create valuable and quality content for the commissioning party, StartUs. The content is educational and takes form as a guide. The guide was done with the support of Haaga-Helia StartUp School.
The theoretical framework consists of startup and content marketing theory, and is essential in providing the reader of this thesis the understanding of why the guide is important for the commissioning party and its target audience.
Defining a startup can be tricky as there are several different definitions to what is a startup. In addition, not all startups are alike as there are multiple types of startups each of its own goals and definition of success. All of the startup types can benefit from incorporating lean startup methodologies. Some of the core principles of the lean startup methodology are Customer Development and the build-measure-learn loop both of which ultimately allow startups to avoid failing and creating a greater demand for their product or service through the understanding of the true needs of the customers.
Nowadays, content marketing is imperative for a company in order to gain visibility and reach the right audience. In order to stand out from competitors and achieve the attention of consumers and fulfill the company’s business goals, relevant and valuable content must be produced and distributed.
The product of this thesis is the Helsinki Startup City Guide. It is a practical guide for startup enthusiasts and everyone interested and considering to establish a startup company in Helsinki. The guide lists the most relevant information one must know about the startup ecosystem of Helsinki.
This thesis and the product were produced within three weeks due to limited time constraints. Both the author and the commissioning parties are pleased with the end result of the product
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