1,721,009 research outputs found
Aye Win explaining thanaka
No full textAye Win showing the group what Thanaka is made of and how to use it
Aye Win (1 of 2)
No full textClose up photo of Aye Win taken with a landscape orientation on the camera
Aye Win interview transcript
No full textAye Win describes her life in Karen State, Burma. Along with her time in a refugee camp in Thailand, how she came to the U.S., her family, and life in Cache Valley, Utah
Aye Win interview audio
No full textAye Win describes her life in Karen State, Burma. Along with her time in a refugee camp in Thailand, how she came to the U.S., her family, and life in Cache Valley, Utah
Aye Win with interviewers and translator
No full textA shot of Aye Win, Chit Moe, Meagan Gill, and Bethany Hanks as Chit Moe translated Meagan's words into Karen
Aye Win and Chit Moe (1 of 2)
No full textAye Win looking at her son, Chit Moe, while he translates from English to Karen
Relationship Marketing Practices, Customer Satisfaction and Customer Loyalty at AYA Bank PCL (Hnin Aye Win, 2025)
Full text linkThis study explores how relationship marketing techniques affect customer
happiness and loyalty at Myanmar's AYA Bank Public Company Limited (AYA Bank
PCL). Trust, communication, commitment, technical competency, and bonding for
long-term customer connections are studied in relationship marketing. Through simple
random sampling, 403 Yangon-based AYA Bank clients get a standardized
questionnaire for quantitative research. Analyses include descriptive statistics,
reliability testing, correlation, and regression. Though all five relationship marketing
techniques improve client happiness, bonding has the most impact. Results show a
statistically significant association between customer happiness and loyalty. When
purposeful, AYA Bank PCL's relationship marketing may boost client happiness and
loyalty. The report suggests that AYA Bank PCL increase individualized engagement
methods, invest in technology, and create loyalty-focused programs to stay competitive
in Myanmar's dynamic banking business
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