1,720,971 research outputs found
Factors influencing continuance intention towards on-demand ridesharing services
Get PDFOn-demand ridesharing services have seen unprecedented growth in recent times, threatening to replace traditional business models. The identification of critical service performance factors which contribute to customer satisfaction and loyalty is essential for businesses success. The purpose of this research was to investigate important factors that influence customers’ continuance intention towards on-demand ridesharing services in Malaysia. This study applied Means-End Theory as the foundation to examine the relationship between perceived attributes (perceived service innovativeness, perceived personalization, and perceived usefulness of online customer review system), service personal values, perceived value, satisfaction, and continuance intention towards on-demand ridesharing services. Furthermore, the moderating role of technology readiness and trust were examined in the research model. The subjects of this study consists of individuals who have experienced using on-demand ridesharing services in Malaysia. Through a quantitative research approach, this study utilizes a purposive sampling method to collect 280 useable responses through online and face-to-face self-administered surveys. Data was analysed using Partial Lease Square Structural Equation Modelling (PLS-SEM). The result articulated that perceived personalization, perceived usefulness of online customer review system and service personal values was found to be the significant predictors of perceived value towards on-demand ridesharing services. Subsequently, perceived value positively affects satisfaction, and that in turn, has a positive impact on the continuance intention outcome. Moderating effect of technology readiness has been found in the relationship between perceived attributes (perceived service innovativeness and perceived personalization) and perceived value. In addition, customer satisfaction and continuance intention were found to be moderated by trust. Mediating role of perceived value was found in the relationship between perceived personalization and customer satisfaction, perceived usefulness of online customer review system and customer satisfaction, service personal values and customer satisfaction. Important implications for the industry’s service providers are further discussed
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
No full textPurpose: As celebrity endorsements have extended from traditional media to social media, the role of celebrities has been amplified and celebrities have been able to establish unprecedentedly close relationships through interacting with consumers. This study, grounded in the theory of parasocial interactions and celebrity endorsement, aims to propose a framework of antecedents and outcomes of parasocial interactions with celebrities on social media. Design/methodology/approach: Using an experimental survey-based approach, this study collected 270 usable responses, and data were analyzed using partial least square structural equation modeling. Findings: The study found that parasocial interactions fully mediate the relationship between social media interaction and celebrity attachment, celebrity attachment influences purchase intention directly and indirectly through both cognitive (brand credibility) and affective (brand attractiveness) elements, the need to belong moderates the relationship between social media interaction and parasocial interactions and the need to belong moderates the relationship between celebrity attachment and brand attractiveness. An exploratory analysis uncovers whether different types of social platforms may be more conducive to establishing parasocial interactions. Originality/value: This study explores the mechanisms by which celebrity interactions on social media can impact the brands they endorse and the role that parasocial interactions and the need to belong play in these interactions and outcomes
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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