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Business plan for a company marketing honey bee in the municipality of oiba, santander*.
No full textLa comercializadora de miel de abejas Santa Ana ubicada en el municipio de Oiba Santander, basa su proceso en el envasado y etiquetado de la misma con la intención de hacer crecer el comercio de la miel de abejas y promover el pago justo por un producto de calidad. Con una inversión de 4,175,000, which will be the company's own resources, which seeks to develop an innovative process to support bee products that are exploited in the municipality of Oiba Santander, through the packaging and labeling of the 100% natural product and quality that will be offered in the market under the best quality parameters during the process of manufacturing and handling it. The entrepreneur of the project has knowledge of beekeeping and bee honey production process of maturation, extraction, and correct packaging, the proper management of conservation of the appropriate temperature that does not affect the purity of the product. During this investigation and preparation of information for the development of the project, we find the viability of the project to take it to the execution process and convert the Santa Ana honey bee trading company into a strong company and market leader
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Business Plan for the Creation of a Goat Milk Producing and Marketing Company in Santander
No full textEl presente documento tiene como objetivo general realizar un plan de negocio para la creación de una empresa productora y comercializadora de leche caprina en Santander. Lo anterior bajo el enfoque cuantitativo mediante técnicas de recolección de información con el fin de diagnosticar el mercado haciendo uso de fuentes primarias de información como encuestas y entrevistas las cuales fueron aplicadas a 120 personas de edades entre los 20 y 54 años, pertenecientes a los estratos socioeconómicos 4, 5 y 6 de la ciudad de Bucaramanga y su Área Metropolitana.
El plan de negocios se plantea partiendo de, si bien la producción y comercialización de leche de cabra es menor en Colombia, en el departamento de Santander la capricultura es una tradición cultural y gastronómica, en donde la crianza de las cabras se da principalmente en familias campesinas y que en la actualidad aún prevalece el saber tradicional y el amor por esta actividad, y cuyos campesino ven una oportunidad de negocio en un mercado cada vez más exigente que busca otras opciones como alternativa de consumo diario y saludable.
Como resultado se logró evidenciar que, si bien el índice de consumo de leche de cabra aun es un poco bajo, se constató que esto es debido al desconocimiento de los beneficios que posee la leche caprina, además del difícil acceso de este producto por parte de los potenciales consumidores. Por lo tanto, la viabilidad del plan de negocios se evidencia.PregradoProfesional en Producción AgroindustrialThe general objective of this document is to develop a business plan for the creation of a goat milk production and marketing company in Santander. The above under the quantitative approach through data collection techniques in order to diagnose the market using primary sources of information such as surveys and interviews which were applied to 120 people aged between 20 and 54 years, belonging to the socioeconomic strata 4, 5 and 6 of the city of Bucaramanga and its Metropolitan Area.
The business plan is based on the fact that, although the production and commercialization of goat milk is lower in Colombia, in the department of Santander goat farming is a cultural and gastronomic tradition, where goat breeding is mainly carried out by peasant families, and that today the traditional knowledge and love for this activity still prevails, and whose farmers see a business opportunity in an increasingly demanding market that seeks other options as an alternative for daily and healthy consumption.
As a result, it became evident that, although the consumption rate of goat milk is still a little low, it was found that this is due to the lack of knowledge of the benefits of goat milk, in addition to the difficult access of this product by potential consumers. Therefore, the feasibility of the business plan is evident
Business model for the processing and export of CBD medicinal oil to Canada
No full textEl diseño del modelo de negocio basado en el procesamiento y exportación de aceite medicinal CBD está enfocado en ofrecer a la sociedad un producto alternativo para mejorar la calidad de vida de las personas que padecen algún tipo de enfermedad, trastorno o dolencia, lo que lleva a ofrecer al mercado internacional, Aceite CBD medicinal elaborado en el municipio de Barbosa, Santander. Con altos estándares de calidad e inocuidad generando confiabilidad con el respaldo de estudios científicos.
Lo que se realizó en la ejecución de cada uno de los objetivos planteados para el desarrollo de este proyecto, permitió establecer un modelo de negocio en cuanto procesamiento y comercialización de tipo exportación, con resultados altamente potenciales debido a las condiciones que ofrece el mercado canadiense para la industria del Cannabis medicinal. El cannabis ha sido usado a lo largo de la historia por diferentes culturas en el mundo, su importancia se debe a las propiedades medicinales además de otras aplicaciones, como la fabricación de textiles, biocombustibles, papel, materiales de construcción etc. Esta planta también es conocida por los usos ilegales que se dan, por lo que ha generado estigmas negativos frente a la sociedad. Sin embargo, se logra observar un crecimiento en la demanda de este tipo de productos a nivel mundial, debido a que se ha demostrado su eficacia y también se ha legalizado el uso de cannabis con fines medicinales en muchos países, de esta manera se ha logrado disminuir el estigma frente a su uso con fines terapéuticos y medicinales.
Lo que se concluyó de acuerdo al modelo de negocio, es que existe un gran potencial para el desarrollo de este proyecto, debido a los bajos costos de producción, accesibilidad a mano de obra calificada, alta demanda del producto generando ganancias en el segundo año de ejecución.PregradoAdministrador AgroindustrialThe design of the business model based on the processing and export of CBD medicinal oil is focused on offering society an alternative product to improve the quality of life of people who suffer from some type of disease, disorder or ailment, which leads to offer to the international market medicinal CBD oil made in the municipality of Barbosa, Santander. With high quality and safety standards, generating reliability with the support of scientific studies.
What was done in the execution of each of the objectives set for the development of this project, made it possible to establish a business model in terms of export-type processing and marketing, with highly potential results due to the conditions offered by the Canadian market for the medical cannabis industry. Cannabis has been used throughout history by different cultures around the world. Its importance is due to its medicinal properties as well as other applications, such as the manufacture of textiles, biofuels, paper, construction materials, etc. This plant is also known for its illegal uses, which is why it has generated negative stigmas in society. However, it is possible to observe a growth in the demand for this type of products worldwide, because its effectiveness has been demonstrated and the use of cannabis for medicinal purposes has also been legalized in many countries, in this way it has been achieved. reduce the stigma against its use for therapeutic and medicinal purposes.
What was concluded according to the business model is that there is great potential for the development of this project, due to low production costs, accessibility to qualified labor, high demand for the product, generating profits in the second year of execution
Marketing plan for the sale of blackberry-based jam in the metropolitan area of Bucaramanga
No full textEl objetivo de este proyecto es introducir y posicionar una mermelada a base de mora en el área metropolitana de Bucaramanga. Se busca aprovechar la demanda creciente de productos naturales y saludables en el mercado local.
Para lograrlo, se realizará un análisis exhaustivo del mercado para identificar al público objetivo y evaluar la competencia existente. Se destacarán las ventajas competitivas de la mermelada de mora, con sus propiedades organolépticas y el sabor distintivo.
Se establecerá una estrategia de precios competitiva, considerando los costos de producción y los márgenes de beneficio. Además, se definirán los canales de distribución más efectivos, incluyendo puntos de venta tradicionales y la venta en línea a través de plataformas de comercio electrónico.
La estrategia de comunicación se centrará en destacar los beneficios y la calidad del producto. Se utilizarán diferentes canales de marketing, como redes sociales, publicidad en línea y eventos gastronómicos. Se organizarán muestreos y degustaciones para permitir que los consumidores prueben la mermelada y se establecerán alianzas estratégicas con otras empresas relacionadas.
Se buscará la retroalimentación de los clientes para mejorar continuamente la calidad y presentación de la mermelada. Se establecerán canales de comunicación para recibir comentarios y sugerencias.
este proyecto tiene como objetivo introducir y posicionar una mermelada a base de mora en el área metropolitana de Bucaramanga, aprovechando la demanda de productos naturales y saludables. Se implementarán estrategias de precios, distribución, comunicación y retroalimentación para lograr el éxito en el mercado local.PregradoAdministrador AgroindustrialThe objective of this project is to introduce and position a blackberry-based jam in the metropolitan area of Bucaramanga. It seeks to take advantage of the growing demand for natural and healthy products in the local market.
To achieve this, an exhaustive market analysis will be carried out to identify the target public and evaluate the existing competition. The competitive advantages of blackberry jam, with its organoleptic properties and distinctive flavor, will be highlighted.
A competitive pricing strategy will be established, considering production costs and profit margins. In addition, the most effective distribution channels will be defined, including traditional points of sale and online sales through e-commerce platforms.
The communication strategy will focus on highlighting the benefits and quality of the product. Different marketing channels will be used, such as social networks, online advertising and gastronomic events. Samplings and tastings will be organized to allow consumers to taste the jam and strategic alliances will be established with other related companies.
Customer feedback will be sought to continuously improve the quality and presentation of the jam. Communication channels will be established to receive comments and suggestions.
The objective of this project is to introduce and position a blackberry-based jam in the Bucaramanga metropolitan area, taking advantage of the demand for natural and healthy products. Pricing, distribution, communication and feedback strategies will be implemented to achieve success in the local market
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