1,720,976 research outputs found
Petites nuances lexicales, grands écarts argumentatifs II
No full textTant de conditions nécessaires… par Assimakis Tseronis (LCP-CNRS / GSPR - EHESS) Un billet précédent est consacré à des formes comme «tant que» et «en tant que». Ce texte de Chateauraynaud et Debaz donne à réfléchir autant sur les marqueurs linguistiques comme outils de l’analyse prospérienne que sur les potentialités que le logiciel Prospéro ouvre pour faire des observations linguistiques pertinentes. Je voudrais comme réaction essayer de démontrer la pertinence de l’attention aux détails li..
A la recherche des marqueurs argumentatifs
No full textAssimakis Tseronis Chercheur post-doctorant, LCP (CNRS) et GSPR (EHESS) Quand on cherche à décrire les formes d’argumentation et de jugement à l’œuvre dans les controverses à l’aide du logiciel Prospéro ((Voir F. Chateauraynaud, Prospéro. Une Technologie Littéraire pour les Sciences Humaines, CNRS Editions, 2003.)), on doit prendre appui sur la surface linguistique afin de repérer les arguments avancés par les différents acteurs. Cela signifie que l’analyse part des mots, des locutions ou de..
Les mots des nanos : De quelques formules évaluatives
No full textAssimakis Tseronis (LCP/CNRS, GSPR/EHESS) A propos des mots évaluatifs Outre leur valeur purement descriptive, les mots peuvent avoir une valeur axiologique qui est généralement liée à une polarité positive/négative faisant référence à des valeurs esthétiques, cognitives, éthiques ou pratiques. Cette valeur axiologique peut être inscrite dans le sens lexical d’un mot : c’est le cas par exemple des mots "baraque" et "bagnole" qui désignent respectivement, en langage familier, "maison" et "voit..
The “seeds” of charisma: Multimodal rhetoric of Mussolini’s discourse
No full textGiven its role in leaders’ persuasive skills, “charisma” is a relevant field for
multimodal rhetoric. This chapter investigates Mussolini’s charisma in his
speeches and multimodal communication. According to a socio-cognitive
model, charisma is a set of a person’s internal features, manifested by external
displays – words, voice, gestures, facial expression – that have an important role
in persuasion since, triggering positive emotions, they induce others to pursue
goals in a convinced, engaged, enthusiastic way. Various internal features that
are the bulk of a speaker’s persuasiveness, such as imperiousness, categoricity,
empathy, or creativity, are first identified in Mussolini’s words and speech acts.
Then an annotation scheme of his multimodal communication is employed to
identify how these features are displayed in Mussolini’s prosody, gestures, facial
expressions, and posture. The analysis shows that their frequency and combination
only rarely make up a “Benevolent” type of charisma, and more often shape
an “Authoritarian-Threatening” and a “Proactive-Attractive” charisma
Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of The Economist
No full textAbstract
The alleged vagueness of visual images and the lack of a univocal coding scheme make it difficult to be sure about the propositions to which image-makers are committed. This is particularly problematic for the analysis of multimodal discourse from an argumentation studies perspective, because it makes it hard for the analyst to establish the argumentative nature and relevance of visuals. The paper explores how insights from Relevance Theory can be applied in order to determine the commitments of image-makers. In particular, it has recourse to the inferential processes involved in the recovery of explicit and implicit content in order to analyse a series of covers from The Economist, where visuals in combination with verbal text cue allusions to films and paintings. It argues that these multimodal allusions are not simply used to attract the audience’s attention but also help the analyst to reconstruct the argument of the cover.</jats:p
All argumentative roads lead to Amsterdam ...
No full textposted by Francis Chateauraynaud July 12th 2010 Thanks to discussions I recently had with Assimakis Tseronis, a young researcher involved in the field of argumentation studies (( see his text posted a few weeks ago : "A la recherche des marqueurs argumentatifs, 12 avril 2010")) who works with us as post-doc partner on the project called “Chimères nanobiotechnologiques”, I return from Amsterdam with interesting news concerning the fascinating growing relationships between argumentation and com..
Commentary on Assimakis Tseronis: “Evaluating Qualified Standpoints”
No full textConference Papers and Commentary
Chapter 18. Analysing multimodal argumentation within the pragma-dialectical framework
No full textIn this chapter, I argue that the theoretical assumptions and concrete analytical concepts of Pragma-Dialectics constitute a fertile ground for the study of visual and multimodal argumentation. This is primarily because the pragma-dialectical theory takes a procedural, pragmatic and functional approach to the study of argumentation which allows it to incorporate insights from the growing field of multimodal discourse analysis. Within the pragma-dialectical approach, next to the evidentiary function of visual images other argumentative functions can be researched, such as the use of images to advance a standpoint, to criticize, to explain and to draw attention to various aspects of the argumentative procedure. It is also argued that Pragma-Dialectics can accommodate insights from multimodal analysis in order to account for the meaning conveyed not only by the verbal and visual content but also by the verbal and visual style as well as by the interplay of the various semiotic modes. Moreover, its focus on the institutional constraints and possibilities of a variety of communicative practices makes it possible not only to consider the context in a systematic way in order to reconstruct multimodal argumentative discourse but also to describe specific argumentative activity types which employ images and text. As a case in point, I analyse a series of front covers from The Economist in order to show how the interplay of image and text amounts to strategic manoeuvring
Introduction
No full textAbstract
In this introductory paper to the special issue, we briefly discuss literature from argumentation studies, pragmatics, and multimodal analysis in order to show how pragmatics has benefited argumentation studies until now, and how it can also benefit multimodal analysis. In the last section we introduce the papers of this issue that focus on the question how pragmatics can benefit multimodal argumentation in particular.</jats:p
Multimodal argumentation: Beyond the verbal-visual divide
No full textWhat would the consequences be for the interpretation and analysis of arguments if we were to accept that communication, within which arguments are produced and interpreted, involves the intricate use of more than just the verbal mode? In this paper, I discuss the shortcomings of the conception of argument as a purely verbal phenomenon and of the mere juxtaposition of the visual argument to the verbal, as suggested in the discourses of the sceptics and the advocates of “visual” argument, respectively. Instead I propose a multimodal perspective on the analysis of argumentative discourse, according to which there is no a priori division of labor between the verbal and the visual mode, and attention is paid both to the (verbal and visual) content and to the (verbal and visual) style. In this view, argument is neither verbal nor visual, since argument is not to be defined on the basis of the verbal, visual or other semiotic means by which it is realized in communication. As a case in point, I analyze an ad campaign for the promotion of the British newspaper The Guardian in the United States
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