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Pendampingan Transformasi Digital Marketing Era Pandemi Covid-19 pada Peserta UMKM Jabar Juara di Kabupaten Karawang
Get PDFThe economic slowdown caused by the COVID-19 epidemic was felt in a number of critical sectors, particularly Micro, Small, and Medium bBusinesses (MSMEs), which are the backbone of the Indonesian people's economy. Characteristics of MSMEs that are still conducting business traditionally encountering difficulties and issues in coping with pandemic circumstances, and changes in customer behavior who have shifted to digital or the so-called four mega shifts in consumer behavior in covid-19. These shifts in customer behavior have an impact on the fall in turnover and even the collapse of traditional MSME enterprises. In this Abdimas, for the JABAR JUARA MSME program, carried out a way of aiding MSMEs in the pandemic period. By implementing the notion of digital transformation, we seek to increase creativity, ideas, and innovation by offering education, training, and help to MSMEs. MSMEs have undergone a transition in this service, beginning with obtaining an Business Permit Number (NIB) using the OSS application, to establishing social media profiles and market locations, to growing brand image and turnover, Understand how to utilize social media to grow your business, increase your market network, and build relationships with customers. This service activity concluded with a demonstration of MSME items at the Karawang Regency Department of Cooperatives and MSMEs.Keterpurukan ekonomi karena kondisi pandemi covid-19 dirasakan pada beberapa sektor vital, terutama pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) sebagai pilar perekonomian rakyat Indonesia. Karakteristik UMKM yang masih melakukan usaha secara konvensional mengalami hambatan dan permasalahan dalam menghadapi kondisi pandemi dan perubahan perilaku konsumen yang telah beralih pada digital atau yang disebut empat mega shifts consumer behavior in covid-19. Perubahan perilaku konsumen tersebut mempengaruhi penurunan omzet bahkan bangkrutnya usaha UMKM yang masih dilakukan secara konvensional. Dalam kegiatan Abdimas pada program UMKM JABAR JUARA ini dilakukan metode pendampingan terhadap permasalahan yang dihadapi UMKM di era pandemi. Dengan melakukan konsep transformasi digital, memberikan edukasi, pelatihan dan pendampingan terhadap UMKM, diharapkan dapat meningkatkan kreativitas, ide, dan inovasi. Pada pengabdian ini, UMKM telah melakukan transformasi dimulai dari pembuatan Nomor Ijin Berusaha (NIB) melalui aplikasi OSS, memiliki akun media sosial dan market place, meningkatkan brand image dan omzet, memahami pemanfaat media sosial dalam mengembangkan bisnis, memperluas jaringan pasar dan menjalin hubungan dengan konsumen. Kegiatan pengabdian ini diakhiri dengan pagelaran produk UMKM di Dinas Koperasi dan UMKM kabupaten Karawang
Pengaruh promosi dan harga terhadap proses keputusan pembelian konsumen
Get PDFPerkembangan olahraga ekstrim di Indonesia dalam beberapa tahun belakangan ini semakin berkembang, terlihat di kota-kota bersar seperti Ibu Kota Jakarta, Bandung, Bali, Yogyakarta, hingga Surabaya olahraga ekstrim ini cukup pesat perkembangannya terutama di bidang skateboard, bmx, dan sepatu roda. Skateboard dalam salah satu olahraga ekstrim di berbagai pesta olahraga, dalam kondisi ritel juga memberikan dukungan untuk berbagai pihak yang ingin membuka ritel skateboard karena seimbang dengan perkembangan minat bermain skateboard. Adapun tujuannya untuk memperoleh bukti-bukti empirik dan menemukan kejelasan fenomena serta kesimpulan tentang Promosi dan Harga Terhadap Proses Keputusan Pembelian Konsumen Pada Minimus Skateshop. Penelitian ini dilakukan dengan menggunakan metode deskriptif dan verifikatif, yaitu mengumpulkan, menyajikan, menganalisis, dan melakukan pengujian hipotesis, serta membuat kesimpulan dan saran. Sampel dikumpulkan dengan menggunakan metode keseluruhan dengan jumlah sampel sebanyak 296 responden. Teknis analisis data yang digunakan yaitu teknis analisis skala dan analisis jalur dan dengan bantuan Method of succesive interval (MSI), program komputer Microsoft Excel 2010 dan SPSS versi 16. Dari hasil analisis data penelitian diperoleh beberapa kesimpulan yaitu variabel promosi berada pada kriteria setuju. Variabel harga berada pada kriteria setuju. Variabel Keputusan pembelian berada pada kriteria setuju. Terdapat hubungan antara promosi dan harga memiliki koefisien 0,721, hal ini menunjukan hubungan yang kuat dan searah karena memiliki nilai yang posistif. Variabel promosi (X1) dan harga (X2) terhadap keputusan pembelian (Y) yaitu sebesar 0,6036 atau 60,36%. Adapun pengaruh variabel lain diluar promosi (X1) dan harga (X2) yang mempengaruhi keputusan pembelian (Y) adalah sebesar 0,3964 atau 39,64%
Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Dinas Pendidikan, Pemuda Dan Olahraga (Disdikpora) Kabupaten Karawang: in:
Get PDFThis study aims to determine the partial and simultaneous influence between organizational culture, employee work environment on the performance of the employees of the Department of Education, Youth and Sports (DISDIKPORA), Karawang Regency. The method used in this research is descriptive and verification methods. The population in this study were 267 employees of the Office of Education, Youth and Sports (DISDIKPORA) Karawang Regency. The sample used in this study amounted to 157 employees. The sampling technique used in this study is a simple random sampling technique. The results showed that there was a partial influence of 28.2% between Organizational Culture on employee performance and there was a partial influence between the work environment and employee performance by 19.3%. Meanwhile, the simultaneous influence between organizational culture and work environment on employee performance is 47.5% and the influence of other variables outside the model is 52.5%. 47.5%.
Keywords: Organizational Culture, Work Environment, Employee Performance
Perencanaan Sumber Daya Manusia dan Kompetensi Karyawan terhadap Kinerja Karyawan pada Kedai Kopi Kala Senja Karawang
No full textIts operational activities at coffee shops at dusk karawang, got a little obstacles, especially related to the performance of employees who experienced a slight decrease. The decrease in employees' work is not due to inadequate company facilities but rather because it is caused by the condition of employees who are less eager in carrying out their work. To overcome all these obstacles, it is necessary to plan human resources for recruitment and selection of prospective employees in the future. Coffee shop at dusk Karawang, is one of the coffee industry that is much in demand by young people around the karawang area. Planning human resources in coffee shops at dusk by planning employees in accordance with the needs of employees in coffee shops are also educated differently, the development of the times, the education needed for human resources is also higher. Human resource planning is the basis for the preparation of work programs for work units that handle human resources in the organization. One aspect of the work program is the procurement of manpower that is useful to strengthen the existing workforce in order to improve the organization's ability to achieve its goals and objectives. The recruitment and selection process is expected to gather an adequate number of applicants. Storage of job information for coffee shops at dusk karawang whose workforce is relatively small then internal sources are not an alternative, but a source from outside the company..
Keywords:
Human Resource Planing, Recruitmen, Selectio
Implementasi Pengembangan Karyawan Melalui Pendidikan dan Pelatihan Studi Kasus pada PT. Daeah E&C Indonesia
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<p><em><span>Indonesia is a large country that has a large population. This data shows that the number of human resources in the work group is very high. Companies that have a workforce must be able to manage and develop the capabilities of their workforce well.</span></em><em><span> </span></em><em><span>This research discusses employee development methods through education and training. The research method uses qualitative methods.</span></em><em><span> </span></em><em><span>B</span></em><em><span>ased on the research results, it can be concluded that employee development by PT Daeah E&C Indonesia through education is carried out through training methods, coaching and counseling, and job rotation and planned progression, through training carried out through on the job training, outsider training and specialist courses. Employee development is carried out to increase employee abilities and knowledge in carrying out their duties so as to increase company productivity.</span></em></p>
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Pengaruh Soft Skill Dan Hard Skill Terhadap Kinerja Karyawan Pada Divisi Produksi Di PT. Yamatogomu Indonesia
No full text<p><em><span>This study aims to examine the Influence of Soft Skill and Hard Skill on Employee Performance in the production division at PT. Yamatogomu Indonesia using a quantitative method. The research employed the techniques of scale range analysis and multiple linear regression analysis, with the primary data source being a questionnaire distributed to 120 employees of production division at PT. Yamatogomu Indonesia. The results show that the partial relationship between soft skill on employee performance is 13.7%. Then the partial relationship between hard skill on employee performance is 54%, This indicates that soft skill and hard skill are factors that significantly affect employee performance. In addition, the results of the simultaneous relationship between soft skill and hard skill on employee performance are 34%, meaning that soft skill and hard skill have a joint effect on employee performance of 34% and the other 64% are influenced by other variables not examined.</span></em></p>
Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Pemerintah Kabupaten Bekasi (Studi Kasus: UPTD Balai Pelatihan Kerja Kabupaten Bekasi)
Get PDFFokus utama penelitian ini adalah untuk menyelidiki bagaimana lingkungan kerja mempengaruhi kinerja pegawai di sektor publik di kabupaten Bekasi, terutama di UPTD Balai Pelatihan Kerja di kabupaten Bekasi. Adapun variabel dalam penelitian ini yaitu Lingkungan kerja sebagai variabel independen (X) dan kinerja pegawai sebagai variabel dependen (Y). Terdapat dua jenis data yang digunakan, data primer (kuesioner, wawancara) dan data sekunder (studi kepustakaan). Digunakan metode analisis kuantitatif dengan mengaplikasikan persamaan statistik untuk mengolah dan mengkaji data yang didapatakan melalui pengisisan kuesioner oleh responden. Populasi dan sampel dalam penelitian ini adalah 37 individu yang merupakan pegawai UPTD Balai Pelatihan Kerja Kabupaten Bekasi. Berdasarkan hasil penelitian, ditemukan bahwa terdapat pengaruh sebesar 34,5% antara lingkungan kerja dan kinerja karyawan
Pengaruh Pelatihan Dan Kompetensi Terhadap Kinerja Pegawai Pada Badan Perencanaan Pembangunan Daerah (BAPPEDA) Kabupaten Bekasi
Get PDFThe purpose of training is to improve employee competence, so that employees who have inadequate abilities or skills can be provided with training, are friendly in order to boost employee performance to be better. So it means that training and talent competencies greatly affect employee performance. Research methods are activities in the form of data analysis and providing interpretations related to the research objectives. The independent variables are competence and training with the variables served are employee performance. Respondents of this study were employees of the Bekasi District Development Planning Agency (BAPPEDA). The results of the research had a positive and partially significant effect on performance, which had a positive and partially significant effect on performance and independent variables, namely training (X1) and competence (X2) simultaneously. positive and significant effect on performance (Y).
Keywords: Training, Competence, Performance
Pengaruh Budaya Organisasi Dan Disiplin Kerja Terhadap Kinerja Pegawai Pada Dinas Perhubungan (Dishub) Kabupaten Karawang: in:
Get PDFThis study aimed to determine the partial or simultaneous effect of organizational culture, employee work discipline on the performance of the employees of the Department of Transportation (Dishub) Karawang Regency. The method used is descriptive and verification method. The population in this study amounted to 255 employees of the Department of Transportation Karawang Regency. The sample in this study amounted to 153 employees using the Solvin method. The sampling technique in this study used a simple random sampling technique. The results showed that there was a partial influence of 34.6% between Organizational Culture on employee performance and there was a partial influence between work discipline on employee performance of 23.6%. While the simultaneous influence of organizational culture and work discipline on employee performance is 58.2% and the influence of other variables outside the model is 41.8%. In conclusion, there is a significant influence between Organizational Culture, Work Discipline, and simultaneously Organizational Culture and Work Discipline on the Performance of the Employees of the Department of Transportation (DISHUB) Karawang Regency.
Keywords: Organizational Culture, Work Discipline, Employee Performanc
Pengaruh pengawasan dan etos kerja terhadap kinerja pegawai
Get PDFPenelitian ini bertujuan untuk mengetahui pengaruh pengawasan dan etos kerja terhadap kinerja pegawai pada Kantor Wilayah Direktorat Jenderal Pajak Jawa Barat II. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel pada penelitian ini sebanyak 106 responden yang merupakan pegawai Kanwil DJP Jabar II dengan teknik pengambilan sampel Propotionate Stratified Random Sampling. Adapun analisis yang digunakan adalah analisis regresi berganda dan uji hipotesis menggunakan uji f dan uji t. Hasil analisis deskriptif penelitian ini menunjukkan bahwa variabel pengawasan dan variabel etos kerja terhadap variabel kinerja terdapat pengaruh positif. Hasil dari analisis verifikatif menunjukkan bahwa variabel pengawasan dan etos kerja berpengaruh secara bersama sama terhadap kinerja pegawai dengan koefisien determinasi sebesar 0,129 atau 12,9%, variabel pengawasan memiliki pengaruh secara parsial yang positif dan signifikan terhadap kinerja pegawai dengan koefisien determinasi sebesar 0,085 atau 8,5%, dan variabel etos kerja memiliki pengaruh secara parsial yang positif dan signifikan terhadap kinerja pegawai dengan koefisien determinasi sebesar 0,097 atau 9,7%. Kemudian berdasarkan hasil tersebut dapat dinyatakan bahwa dalam pengujian hipotesis maka tolak H0, yang artinya pengawasan dan etos kerja memiliki pengaruh terhadap kinerja pegawai pada Kantor Wilayah Direktorat Jenderal Pajak Jawa Barat II
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