1,720,955 research outputs found
Live Streaming Commerce as a Digital Marketing Innovation: A Conceptual Review of the Integration of the Stimulus Organism Response (SOR) Model and Corporate Strategic Capabilities
No full textThe rapid development of digital technology has driven a marketing paradigm shift towards a more interactive and immersive model, with Live Streaming Commerce emerging as a key innovation in the modern e-commerce landscape (Zhou et al., 2021). This article aims to conceptually examine the role of live streaming as a strategic intervention in enhancing the shopping experience and driving consumer purchasing decisions, while also analyzing the organizational capabilities that support the successful adoption of this innovation. This study uses a conceptual approach through narrative synthesis from various literatures. This approach integrates the Stimulus Organism Response (SOR) framework with supporting theories such as Flow Theory (Csikszentmihalyi, 1990) and Experiential Marketing (Schmitt, 1999), and incorporates the perspective of the company's strategic capabilities. Using the Stimulus Organism Response (SOR) framework, this study explains that live streaming elements such as interactivity, broadcaster appeal, and content authenticity function as stimuli that influence the internal psychological state of consumers (organisms). These internal conditions include the formation of trust, social presence, and the creation of immersive experiences (purchase experiences) that engage consumers in the flow experience (Csikszentmihalyi, 1990; Lu et al., 2021). Furthermore, the success of this intervention requires support from the company's strategic capabilities. Live streaming innovation is driven by a company's market orientation and technology orientation (Gatignon & Xuereb, 1997), as well as a differentiation strategy through its unique features (Dickson & Ginter, 1987). Conceptual results indicate that the integration of Stimulus Organism Response (SOR) behavioral mechanisms and strategic capabilities drives a positive response in the form of purchase intention and enables companies to achieve a strategic customer-profit trade-off (Carson et al., 1998; Zhang et al., 2022). This article provides a theoretical contribution by bridging the Stimulus Organism Response (SOR) literature with the strategic innovation literature, and provides practical implications for e-commerce players in designing sustainable and competitive live streaming strategies
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
PENGARUH EDUKASI DENGAN BONEKA TANGAN TERHADAP PERILAKU KOOPERATIF ANAK KANKER SAAT DILAKUKAN PROSEDUR INVASIF DI INSKA RSUP DR. SARDJITO YOGYAKARTA
No full textBackground: Children with cancer suffered the stress of hospitalization which
different from other children one of them is that they often get invasive procedures.
Through education using puppet children can know the benefits and the reasons why
they should get invasive procedures. Children with cancer in INSKA DR.Sardjito
Yogyakarta had not received education about invasive procedures with puppet.
Objective: To determine the effect of education with puppet for child cancer
cooperative behavior when undergoing invasive procedure in INSKA RSUP Dr.
SardjitoYogyakarta.
Methods: This research used pre-experimental research design of the study one
group pretest posttest and quantitative method. The research was conducted in
November 2012-January 2013 and located in Estella Building Kartika II and Melati 4
INSKA RSUP DR.Sardjito Yogyakarta. Data collected using the observation sheet at
a time. Subjects were children with cancer by 31 respondents. Sampling was done by
non probability sampling using accidental sampling technique. Data analysis was
performed with a statistical test of paired t-test.
Results: The result shows that children with cancer (n = 30) have a very high rate of
cooperative behavior (53,3%), high rate of cooperative behavior (40%), and moderate
cooperative behavior (6,7%). A regressive response is also shown with p = 0,024,
agressive response with p = 0,000, and withdrawal response with p = 0,001. The
comparative calculation between children's cooperative behavior before and after the
intervention is p = 0,001.
Conclusion: There is significant influence between education with puppet for
cooperative behavior when undergoing invasive procedures
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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