1,720,954 research outputs found
Pengaruh electronic word-of-mouth dan information credibility terhadap purchase intention dimediasi oleh brand trust: Studi pada konsumen Mie Gacoan Kota Malang
Full text linkABSTRAK
Mie Gacoan, restoran mie populer di Indonesia, dikenal dengan mie pedas berbagai level dan strategi pemasaran inovatif, Menarik perhatian konsumen, khususnya anak muda. Penelitian ini menganalisis pengaruh Electronic Word-of Mouth (eWOM) dan kredibilitas informasi terhadap niat beli konsumen, dengan kepercayaan merek sebagai variabel mediasi. Penelitian dilakukan di Mie Gacoan Kota Malang menggunakan metode deskriptif kuantitatif. Sampel terdiri dari 150 responden yang dipilih melalui purposive sampling, dengan data primer diperoleh melalui kuesioner berbasis skala Likert dan data sekunder dari literatur. Analisis data menggunakan PLS dengan SmartPLS 4.0 meliputi uji validitas, reliabilitas, dan hubungan antar variabel. Hasil penelitian menunjukkan bahwa eWOM dan kredibilitas informasi berpengaruh signifikan terhadap kepercayaan merek, yang pada gilirannya meningkatkan niat beli konsumen. Selain itu, kedua variabel tersebut juga memiliki pengaruh langsung terhadap niat beli. Kepercayaan merek terbukti menjadi mediasi yang memperkuat hubungan antara eWOM dan niat beli, menekankan pentingnya kepercayaan merek dalam pengambilan keputusan konsumen.
ABSTRACT
Mie Gacoan, a popular noodle restaurant in Indonesia, is renowned for its spicy noodles available in various levels of heat and its innovative marketing strategies, which attract significant attention, particularly among young consumers. This study examines the influence of Electronic Word-of-Mouth (eWOM) and information credibility on consumers' purchase intentions, with brand trust serving as a mediating variable. The research was conducted at Mie Gacoan in Malang City using a descriptive quantitative method. The sample consisted of 150 respondents selected through purposive sampling. Primary data was collected through Likert scale-based questionnaires, while secondary data was sourced from relevant literature. Data analysis was performed using Partial Least Squares (PLS) with SmartPLS 4.0, including tests for validity, reliability, and the relationships between variables. The findings reveal that eWOM and information credibility significantly influence brand trust, which, in turn, enhances consumers' purchase intentions. Moreover, these two variables also have a direct impact on purchase intentions. Brand trust is proven to mediate and strengthen the relationship between eWOM and purchase intentions, highlighting the critical role of brand trust in consumer decision-making processes.
مستخلص البحث
مطعم "مي غاكوأن"، وهو مطعم نودلز شعيب يف إندونيسيا، يشتهر ابلنودلز احلارة مبستوايت خمتلفة واسرتاتيجيات تسويقية مبتكرة، مما جيذب انتباه املستهلكني، خاصة الشباب. هتدف هذه الدراسة إىل حتليل أتثري احلديث اإللكرتوين (eWOM (ومصداقية املعلومات على نية شراء املستهلكني، مع الثقة يف العالمة التجارية كمتغري وسيط. مت إجراء البحث يف مطعم "مي غاكوأن" مبدينة ماالنغ ابستخدام منهج وصفي ً كمي. تكونت العينة من 150 ا مت اختيارهم ابستخدام تقنية العينة اهلادفة، ومت احلصول على البياانت مستجيب األولية من خالل استبياانت قائمة على مقياس "ليكرت"، ابإلضافة إىل البياانت الثانوية من األدبيات. مت حتليل البياانت ابستخدام برانمج PLS النسخة ،4.0 ومشل ذلك اختبارات الصالحية واملوثوقية والعالقات بني املتغريات. أظهرت نتائج الدراسة أن احلديث اإللكرتوين ومصداقية املعلومات هلما أتثري كبري على الثقة يف العالمة التجارية، مما يؤدي بدوره إىل تعزيز نية الشراء لدى املستهلكني. ابإلضافة إىل ذلك، أظهرت الدراسة أن كال املتغريين هلما أتثري مباشر على نية الشراء. وأثبتت الثقة يف العالمة التجارية أهنا وسيط يعزز العالقة بني احلديث اإللكرتوين ونية الشراء، مما يربز أمهية الثقة يف العالمة التجارية يف اختاذ قرارات املستهلكن
HOW BRAND TRUST CAN MEDIATE ELECTRONIC WORD-OF-MOUTH AND INFORMATION CREDIBILITY ON PURCHASE INTENTION
Full text linkMie Gacoan, a popular noodle restaurant in Indonesia, is known for its spicy noodles of various levels and innovative marketing strategies, attracting the attention of consumers, especially young people. This study analyzes the influence of Electronic Word-of-Mouth (eWOM) and information credibility on consumer purchase intention, with brand trust as a mediating variable. The study was conducted at Mie Gacoan, Malang City using a quantitative descriptive method. The sample consisted of 150 respondents selected through purposive sampling, with primary data obtained through a Likert-based questionnaire and secondary data from the literature. Data analysis using PLS with SmartPLS 4.0 includes validity, reliability, and relationship tests between variables. The results of the study indicate that eWOM and information credibility have a significant effect on brand trust, which in turn increases consumer purchase intention. In addition, both variables also have a direct effect on purchase intention. Brand trust is proven to be a mediator that strengthens the relationship between eWOM and purchase intention, emphasizing the importance of brand trust in consumer decision making
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
- …
