1,721,610 research outputs found
Why did Borders fail?
No full textUniversity of Michigan Marketing professor Aradhna Krishna talks about the reasons that led to Borders failure and bankruptcy. U-M marketing profesor discusses the reasons porcast with Aradhna Krishnahttp://deepblue.lib.umich.edu/bitstream/2027.42/93413/1/krishna_jul_11.mp
Black Friday: Deals and deaths
No full textRetail marketing professor Aradhna Krishna suggests four policies to prevent store stampedes.http://deepblue.lib.umich.edu/bitstream/2027.42/85027/1/krishna_dec_08.mp
A Tiny Tot Presentation
No full textThis booklet of sixteen pages contains three stories: The Snake and the Crows, The Monkeys and the Demon, and The Monkey and the Log. In this version of the first story, the clever fox advises the crows to pick up a princess' gold necklace and drop it into the snake's hole. The demon in the second story forbids the monkeys to drink from his lake, but apparently he himself cannot leave the lake. So the clever monkey-king devises a long tube from bamboo reeds and drinks out of the lake at a distance. In the third story, the curious monkey who pulls the wedge out of the tree is crushed to death. In most versions, just one part of his anatomy is--painfully--caught in the veritable vice that closes when the wedge is removed. The illustrations are large, simple cartoons. The monkeys' faces seem quite human. I am including for author and illustrator names that appeared when I did a websearch for the book.Sadhna Kapur
Supplemental Material, jmr.18.0269-File003 - Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion
No full textSupplemental Material, jmr.18.0269-File003 for Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion by Luca Cian, Chiara Longoni and Aradhna Krishna in Journal of Marketing Research</p
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Advertising a desired change: when process simulation fosters (vs. hinders) credibility and persuasion
No full textAds promising a desired change are ubiquitous in the marketplace. These ads typically include visuals of the starting and ending point of the promised change ("before/after" ads). "Progression" ads, which include intermediate steps in addition to starting and ending points, are much rarer in the marketplace. Across several consumer domains, the authors show an ad-type effect: progression ads foster spontaneous simulation of the process through which the change will happen, which makes these ads more credible and, in turn, more persuasive than before/after ads (Studies 1-3). The authors also show that impairing process simulation and high skepticism moderate the ad-type effect (Studies 4-5). Finally, they show effect reversals: if consumers focus on achieving the desired results quickly, and it is possible to do so, progression ads and the associated process simulation backfire in terms of credibility and persuasion (Studies 6-7). These findings contribute to existing research by identifying conditions under which progression ads have beneficial or disadvantageous effects. These findings have managerial implications because they run counter to current marketing practices, which favor before/after over progression ads
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
An Exploratory Study of Sales Promotion Activities in Toilet Soap Category: An Insight into Consumer and Retailer Perceptions
Get PDFUnderstanding perceptions of channel members and consumers regarding sales promotion activities enhances the effectiveness of these activities. Widespread usage of sales promotion activities in Fast Moving Consumer Goods (FMCG) sector makes it imperative that manufacturers take into account channel member and consumer perceptions before planning such programmes. In this paper, an attempt has been made to examine the nature of sales promotion activities in toilet soap category in India, study retailer perceptions with respect to these activities and also get an insight into consumer perceptions of these activities. Our findings indicate that with respect to the nature of the schemes, premiums (free gifts) were found to be the most frequently used in both premium and popular toilet soap category, followed by price offs. Retailers perceived price offs to have relatively greater impact compared to any other forms of sales promotion. In line with the retailers perceptions, the findings of consumer perceptions indicated that price offs was the most preferred type of sales promotion. Retailers stated that role of word of mouth and television advertising was very important in providing information inputs to the consumers regarding sales promotion activities. This perception of retailers was supported by the consumer unaided recall of sales promotion schemes which were widely advertised. As the retailer interacts and observes consumers more frequently and closely than the manufacturer, it would be useful for the companies to incorporate perceptions while planning sales promotion strategies.
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