1,720,963 research outputs found
PENGARUH KETIDAKPUASAN KONSUMEN DAN IKLAN PESAING TERHADAP PERILAKU PERINDAHAN MEREK PADA PRODUK HAND & BODY LOTION CITRA (STUDI PADA MAHASISWA FAKULTAS EKONOMI MANAJEMEN UNIVERSITAS ISLAM SUMATERA UTARA).
Full text linkThe study is grounded by the decreasing of hand body Citra top brand in 3 (three) years a row which indicates the occurance phenomenon of consumer switching from hand body lotion Citra to other hand body lotion. This phenomenon is ussually called brand switching. Therefore, the problem in this study is “what are the factors that influence consumer switching from hand body lotion to another hand body lotion brand”. This study examined two independent variables; there are consumer dissatisfaction, competitor’s advertising toward brand switch behavior. The purpose of this study is to find the influence of the independent variables toward brand switching behavior. Data analysis techniques used are descriptive methods and quantitative methods. Primary data in this study were obtained by distributing questionnaires, measuring using a likert scale and processed systematically using the Statistical For Product and Service solution (SPSS) version 20 program. The test used in this study is validity test, reliabiliy test, multiple linear regression test, classic assumption test, t test, f test, and determination. Consumer dissatisfaction has a positive and significant effect on brand switching behavior because that is 2.326 1.993. Competitor advertising has a positive and significant effect on brand switching behavior because that is 4.163 1.993. Consumer dissastifaction and competitor advertising simultaneously have a positive and significant effect on brand switching behavior because that is 38.061 3.11 and a significant level for the F test equal to 0.000 0.05 means that consumer dissatisfaction and competitor advertising have a positive and significant effect on brand switching behavior. Based on the overall result of the study, it can be concluded that partially and simultaneously consumer dissatifaction and cocompetitor advertisor have a positive and significant effect on brand switching behavior in product hand body lotion Citra
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
PENGARUH KNOWLEDGE MANAGEMENT DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN CV.MULTI FUNGSI PRATAMA LUBUK PAKAM
Full text linkIn the face of the globalization era and also the era of ASEAN Economic Community need to continue to improve, among others in improving the performance of its employees. This can be achieved if the company focuses on improving knowledge management, the skills of its employees as well as the creation of good attitudes among its employees so that they work with high performance, quality, and with Large quantities of work. This will lead to the advancement of the company. The purpose of this research is to know the influence of knowledge management and organizational commitment to employee performance. The number of samples in this study amounted to 109 people using slovin techniques. The analytical techniques used are multiple linear regression. The results showed that simultaneous knowledge management variables and organizational commitments have significant effect on employee performance. Knowledge management variables have significant effect on employee performance and organizational commitment variables have no significant effect on employee performance
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
STUDI PARTISIPASI IBU RUMAH TANGGA TERHADAP PENINGKATAN EKONOMI KELUARGA STUDI KASUS DI KELURAHAN LABUHAN BILIK KECAMATAN PANAI TENGAH KABUPATEN LABUHAN BATU
Full text linkThis study aims to determine the role of housewives on the economic resilience of the family. The formulation of the problem in this study is how the role of housewives in overcoming and increasing the economic resilience of the family, how the impact of the dual role of housewives on household economic resilience. This research uses quantitative research methods. The population of this study is housewives who work in the District of Panai Tengah. Sampling was done by using Simple Random Sampling technique.The size of the sample was taken using the Slovin formula so that the results of the sample were 33 people. Data collection techniques used are questionnaires and documentation. While the data analysis technique used is Descriptive Statistical Analysis. The results of the research and discussion show that the role of housewives in Labuhan Bilik is in helping the family economy in various jobs that can meet family needs. The activities carried out by housewives in earning different incomes depend on their respective types of work. On the other hand, there is an impact felt by housewives who work in the public sector, namely psychological burdens such as being bored and tire
PERAN INDUSTRI BATU BATA DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI MASYARAKAT (STUDI KASUS DI DESA TANJUNG MULIA KECAMATAN PAGAR MERBAU KABUPATEN DELI SERDANG)
Full text linkTujuan penelitian guna menganalisis dan mengetahui peran industri batu bata dalam meningkatkan kesejahtaraan ekonomi masyarakat di Desa Tanjung Mulia Kecamatan Pagar Merbau Kabupaten Deli Serdang. Guna menganalisis dan mengetahui faktor-faktor produksi industri batu bata dalam meningkatkan kesejahteraan ekonomi masyarakat di Desa Tanjung Mulia Kecamatan Pagar Merbau Kabupaten Deli Serdang. Guna menganalisis dan mengetahui hambatan yang dialami dan solusi industri batu bata dalam meningkatkan kesejahteraan ekonomi masyarakat di Desa Tanjung Mulia Kecamatan Pagar Merbau Kabupaten Deli Serdang. Penelitian ini adalah penelitian kualitatif. Teknik pengumpulan data yang digunakan peneliti dalam mengumpulkan data adalah wawancara, observasi dan dokumentasi. Data Analisis data adalah proses mencari dan menyusun secara sistematis data yang diperoleh dari hasil wawancara, catatan lapangan, dan dokumentasi. Peran industri batu bata dalam meningkatkan kesejahteraan ekonomi masyarakat memiliki beberapa peran penting kepada masyarakat yaitu sebagai penyedia lapangan pekerjaan kepada masyarakat sekitar. Sumber pendapatan kepada para pengrajin sehingga kebutuhan keluarga dapat tercukupi. Faktor-faktor produksi yang bisa meningkatkan kesejahteraan ekonomi masyarakat, antara lain: Tanah merupakan faktor produksi utama dalam pembuatan batu bata yang harus di jaga kelestariaannya. Tenaga kerja dibutuhkan oleh pemilik industri guna berjalannya proses produksi batu bata yang meliputi tenaga cetak, tenaga sisik atau merapikan batu bata dan tenaga usung ke tempat pembakaran. Modal yang digunakan pemilik industri guna membuka dan mengembangkan usaha adalah modal sendiri atau pribadi. Skill yang dimiliki para pengrajin batu bata yaitu keuletan maupun ketlatenan dalam membuat maupun menghasilkan produk. Kendala yang dihadapi yaitu faktor alam atau cuaca yang tidak menentu. Solusinya adalah dengan memasang tenda dan memiliki tempat yang luas guna menyimpan persediaan batu bata. Kendala yang kedua yaitu alat yang mendukung peningkatan produksi. Solusinya yaitu mengadakan pelatihan serta meningkatkan kesadaran masyarakat guna menggunakan penggunaan mesin agar tingkat produksi batu bata semakin meningkat bisa menghemat waktu dan tenaga
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